At the end of the lesson, learners are expected to… identify the different types of media; appreciate the role of the different types of media in our society; and classify contents of different media types. Learning Competencies
Different Types of Media
What is Media? Media refers to various means of communication. Media are the communication outlets or tools used to store and deliver information or data. According to UNESCO Media refers to the combination of physical objects such as radio, television, computers, or film, etc
What is Media Convergence? Media convergence, this may refer to the process of combining print, audio, and video into digital form to operate in synergy. This may also be defined as the “coming together of computing, telecommunications, and media in digital environment” ( Bucy , 2005). It may also refer to the merger or partnership of two media organizations, such as a broadcast network and a telecommunications company, so that users can access television content on mobile phones.
Types of Media Print Media Electronic/Broadcast Media Digital Media
Print Media - is a means of mass communication in the form of printed publications Newspapers are the most popular form of print media to explore your brand Magazines it offers extensive readership choices with a mix of content, including food, sport, hobbies, fashion, health, and current affairs Banners an effective print marketing tool to advertise new offers and deals of your business.”
BANNERS
Broadcast Media - refers to primarily television and radio, although broadcasting companies have expanded to offer digital offerings including media streaming applications and other web-based offerings. Television - television is still one of the most creative forms of broadcast media. Radio - radio may be a minor player among broadcast media, but it is still a player all the same.
Digital Media – meant a whole new set of media transmission methods and devices, with more developed every year. Audio - refers to the digital media we listen to. Video - both visual and auditory. Social Media - sites or websites we use on everyday life . Advertisers - have made their way into the digital media landscape, taking advantage of marketing partnerships and advertising space wherever possible
Digital Media – meant a whole new set of media transmission methods and devices, with more developed every year. News, Literature E-Books Blog Post/Articles - they are shorter than e-books, can be accessed online, and can typically be read in five to 20 minutes. Video Game - are designed for people’s entertainment Film/Movie Virtual Reality
Activity # 3: Identify the types of Media shown in the table below. Put a check (✓) if it is Broadcast Media, Print Media, Film, New Media. TYPES OF MEDIA Broadcast Film Print Media Digital Media 1. Bubble Gang official Facebook Page 2. Crash Landing on You on Netflix 3. MIL Week Poster posted in Malinta SHS 4. Media and Information Literacy textbook 5. Bruno Mars Playlist on Spotify. 6. State of the Nation aired in GMA News TV 7. Marvel Comics uploaded on Website 8. Train to Busan 9. The Philippine Star 10. Anti-Hero by Taylor Swift on Love Radio
Activity #4: Complete the concept map by providing words or phrases on different types of Media.