Media information and Literacy Unit 16:

Manipulatives/ Interactive Media and information

1. Unit 16: Manipulatives/Interactive Media and Information GENG-GENG: MIGUEL FERNANDEZ MICHAEL MERRERA MARK JUSTINE SORIANO DONALYN PAJEL KATELYN YLAGAN

2. LESSONS Lesson 1 Dimensions of Manipulative Information and Media Lesson 2 Production of Manipulatives/ Interactive Media Lesson 3 Reliability of Manipulatives/ Interactive Media and Information Lesson 4 Evaluation of a Creative Presentation of Manipulatives/Interactive Media

3. 01

4. Interactive Media is a communication method where the user can decide on the outcome of the input. Interactivity The communication process which happens between humans and the software.

5. TYPES OF INTERACTIVITY

6. Click on Images TYPES Command wherein the small image can be enlarged by clicking on it or can direct you to a website for more information about the image. Hotspot Special trigger which directs you to a another webpage. The hotspot could appear in any shape. Rollover when the mouse pointer passes over an image or portion of an image, the image changes in appearance. Tabs Displays content relevant to the topic along with an appropriate graphic when clicked.

7. Timeline Numbers/Processes A menu slide that spreads out to show different dates and events. Data points are monitored by a system. It counts the number of clicks and the time spent in an interactive function. TYPES Slideshow non-linear interactive slideshow where the user decides on the path of the show Frequently Asked Questions FAQ’s these are questions with answers which are most likely to be a common problem for users.   A card that flips to displays a description and other information Flip Card

8. Platforms of Interactive Media

9. Platforms Mobile Apps 3D TV Video games (multi-player) Software applications made specifically for small and wireless devices such as tablets and smartphones. A TV display technology which enables a 3D effect This 3D effect lets the viewer perceive that image has depth as well as height and width, as if they exist in the real world a gameplay with electronically manipulating images produced by a computer program on a screen. Multiplayer games allow two or more players to play with or against each other.

10. A game in which a player assumes a fictional character to follow a story flow. Players act the characters through acting literally or structured decision-making and character development. a story-driven online video game in which a player interacts with a number of other players online. The player can take any character available. (pools, surveys, exams, exercises) A computer-generated simulation of a #D image or environment which can b interacted seemingly physically using a specially-made equipment, such as a Virtual Reality (VR) Box or gloves equipped with sensors. These are online applications in which a user interact with others either nationally or internationally. The users are the creators and consumers of information. Platforms Role-Playing Game (RPG) Massively Multiplayer Online Role Playing Game (MMORPG) Interactive websites Virtual reality and immersive environments Social media

11. LESSON 2

12. Media and Information Design Framework serves as a guide when analyzing, designing, developing, implementing, and evaluating pertinent media and information outputs. When producing an interactive media or manipulatives, these components should be considered:

13. Target/Audience The intended viewers Sender/Author the producer / creator of the interactive media and information Key Content the topic, figures, examples and others used in the media and information Purpose the motivation, reason or intention of the message. Form/Style Presentation in different formats guided by design principles and elements Medium/ Format The format or platform used to present the interactive media and information

14. Making Manipulative Information   Did you ever experience buying a product because of how a TV Commercial displayed it on TV, then after buying it, you realized you don’t need it? Some ad agencies are given below which uses manipulative information in marketing their products so that consumers will be persuaded to buy them.

15. Ad Agency or marketing firm This agency deals with clients whose products need to be marketed for sales boost. They offer services (creating, planning, and handling advertisements and other marketing forms) for their clients. Public Relations Firm This firm provides professional services to brainstorm, produce, and control messages to be delivered to the public, through media on behalf of their clients. It persuades the public to change opinions and avail the products and services offered by their clients.

16. Lesson 3: Reliability of Manipulatives/ Interactive Media and Information

17. Media manipulation do have examples:

18. Media advertisers manipulate the public by claiming that the product is in great demand. They do this by hiring people who would demonstrate the effectiveness of the product, assuring the customers that the product is super beneficial, and by showing false survey results to convince them to buy the product. Crowd Manipulation Commercials paid by political candidates can either boost or destroy the image of their rivals. When this is shown by media during the political Propaganda

19. Media advertisers filter the information. The viewers are not able to get the full information about a specific situation, product, or issue. Just a portion of the truth is released. On the other hand, gatekeeping is done to avoid the public to panic. Example of this gatekeeping is a spread of disease. Media will try to tell the viewers that the disease is already under control, even if it is still being investigated. Gatekeeping Products can have different kinds produced by different companies like hotdogs, hams, diapers, etc. The sales rate and popularity of the brand depends on how creative the packaging, commercial, advertisement is being done. Promos like Buy One Get Two or Sale!!! can convince customers to check out the products Consumer Confusion

20. Hoax is a form of media manipulation in which the media deceives the public. Other examples include herbal products which show how effective it is but at the end of the commercial, the line “No Approved Therapeutic Claims” flashes. Hoax One manipulation strategy in which the media advertisers use people’s fear to influence their actions and opinions. Example is when a dengue breaks out. Lotions, nets, and mosquito repellent products will use this opportunity to boost sales. Fearmongering

21. These endorsements can create impressions since a famous celebrity was used to promote and to attest the effectiveness of the product. Celebrity Endorsements Media advertisers use this to influence people’s beliefs, motives, reasoning, and emotion, so they will buy the product.   Psychological Manipulation

22. Lesson 4: Evaluation of a Creative Presentation of Manipulatives/Interactive Media

23. It is vital for the viewers to know the reason why a specific media entity employed the manipulative information because it is always perceived negatively. Most candidates who are known to not meet the qualifications in the position resort to creating propaganda against their rivals to gain the people’s hearts. Motive/Purpose

24. This is another factor to be considered when evaluating manipulative media. Ad agencies and PR Firms aim to attain a large number of audience so they resort to media manipulation. Even though some have good intentions, it could still have a negative impact to the public. Example, a PAGASA news alert was flashed on TV. If PAGASA will not be able to deliver the message properly, it could lead to misinterpretations and panic.   Degree of Influence or Impact to the Audience

25. • Filtered information to be disseminated to the public • Boosts morale and image of a person or product • Sense of control when sharing information   Advantage of Manipulative Information

26. • Can be biased to protect/boost someone’s image • Crook facts and sugarcoats sensitive issues • Keeps the truth unknown to the public even though they need to know it Disadvantage of Manipulative Information