MediSys Corp- Case Study

MediSys Corp: The IntenseCare Product Development Team
By Harvard Business for MBA students

1. CASE STUDY MEDISYS CORP The intense care product development team Submitted to Mr.. john steen Associate professor Submitted By Mudit Srivastava Student id:- 44265531

2. contents Introduction to MediSys Corp. Situation in MediSys Project Intenscare & Timeline Team of Intenscare Minto Pyramid-: Complications that are to be resolved Minto Pyramid:- The Modular design Recommendations

3. Introduction to medisys Background United States based private medial devices manufacturer founded in 2002. Annual revenue in 2008 - $ 400 million Entrepreneurial culture encourages innovative thinking. Employee count – 1750 Makes institutional products – caters to hospitals First two products- Pulmonary monitoring system Renal monitoring system MediSys Corp.

4. Situation in medisys Art Beaumont, the new president, was hired to re-stimulate the rapid growth. A huge investment ($20.5 million) in IntensCare has meant that MediSys is exposed to large financial risk. Facing complications to be resolved for IntensCare project MediSys should not go for modular design in this launch MediSys need to resolve the complications faced by them internally

5. Project intenscare & Timeline Intenscare is a patient monitoring system that would collect data on patient in intensive care unit- Post it to an electronic database that would provide an integrated profile of an individual patient’s health. Would send an email message to various physicians and nurses involved in patient’s care. Discussion over modular design

6. The intenscare team   Name Post Description 1 Valerie Merz Marketing Manager Concerns focused on the budget and delivery of the product. The lack of information constrained her ability to work. 2 Jack Fogel Senior Production Manager Concerns focused on the production details. His one dimensional approach (technical production) limited his understanding of marketing and sales issues . 3 Dipesh Mukherjee Software Manager Concerns focused on managing issues in India related to software development. He portrayed confidence about the ability of the overseas personnel to deliver quality software. 4 Bret O’Brien Senior Engineering Manager Concerns focused on how to utilize the human resources available for this project. He opposed Valerie Merz’s product modularization proposal. 5 Karen Baio Regulatory Affairs Concerns focused on how to meet the strict quality and regulatory medical industry’s standards. Team members avoided dealing with her due to the nature of her role (quality). 6 Aaron Gerson Research and Development Concern was the overseas software development team. Concern about the success of Medisys’s approach to outsource software development.

7. Minto pyramid

8. The Modular design

9. Recommendations Senior level involvement to ensure that the goals of the organization and product development teams are being met. Addressing the team conflict head on would have benefitted the team. The IntensCare team needs to conduct an immediate team goal setting session. Change of work culture should have had a better implementation.

10. Thank you!