MIL 11_12 Q4 1302 Elements of Design of Visual Information PS.pptx

The reliability of visual information and media requires media literacy to analyze the image's context, sources, and visual elements, and evaluate its trustworthiness over time and in different situations. Key assessment factors include the credibility and professionalism of the source, whether the visual evidence supports the message, and the analysis of the image's production and surrounding context.

1. ‹#› Unit 13 Visual Media and Information

2. ‹#› LEARNING TARGETS At the end of this unit, the learners should be able to do the following: Define the visual information and visual media. Expound the importance and purpose of visual media. Describe the different dimensions of visual information and media.

3. ‹#› LEARNING TARGETS At the end of this unit, the learners should be able to do the following: Discuss the elements of visual design. Comprehend how visual information and media is formally and informally produced, organized, and disseminated. Evaluate the reliability and validity of visual information and media and its sources using selection criteria.

4. ‹#› VALUES AND ATTITUDES Recognize the difference between right and wrong when using design elements. Respect social and individual differences in developing the purpose of visual media. Increase resourcefulness and creativity in crafting visual media. In this unit, the learners should be able to do the following:

5. Unit 13 | Visual Media and Information Media and Information Literacy ‹#› Elements of Design of Visual Information Lesson 2

6. This shows direction, motion, and orientation. Examples: straight, diagonal, curved, crooked, dotted, broken, vertical, or horizontal Line ‹#›

7. This is the end result when lines mee t. It can be geometric (square, triangle) or organic (snowflakes, turtle’s shell, sunflower ). Shape ‹#›

8. This refers to the distance between two subjects. It can be in length , width, or three dimensions. Space ‹#›

9. It can emphasize emotions. Intensity, hue, or value can be adjusted accordingly. Color ‹#›

10. This is the degree of brightness of a design. It can be dark or light, or anything between the two. Value ‹#›

11. This refers to the the way things feel or how the eye perceives as if they are touched. It can be tactile or implied. Tactile texture is when one actually feels the surface of an object and can easily determine what it is made of (feather, cotton, fur, etc.). Implied texture is the way the eyes perceive how the object feels. Texture ‹#›

12. This refers to the three-dimensional version of shapes. It can be measured in volume, depth, width, length, and height. Form ‹#›

13. The margin consistency, colors, typeface, and type style have to be accurate, especially when presenting slides and documents that exceed one page. ‹#› Visual Design Principles

14. This is known as the attention-getter It can be done by putting more colors, contrasting values, and arranging the correct placement in the format. Center of Interest ‹#› Visual Design Principles

15. This refers to the visual equality in the elements of design It can be symmetrical (evenly balanced) or asymmetrical (unevenly balanced). Balance ‹#› Visual Design Principles

16. It unites ideas in a composition. For example, if you used wavy lines and organic shapes in a visual material, you should consistently use the same lines and shapes to make the material’s elements more harmonized. Harmony ‹#› Visual Design Principles

17. few changes in value that create a visual dissonance in a composition displays the disparity between shapes and is used as a background to bring objects forward in a design can create area of emphasis Contrast ‹#› Visual Design Principles

18. flow of the composition Value pattern can be associated with directional movement. The placement of dark and light areas can move your attention through the format. Directional Movement ‹#› Visual Design Principles

19. a movement that shows regular repetition of some elements Compared to a dance, it will let objects flow that will seem to be like the rhythm of music. Rhythm ‹#› Visual Design Principles

20. P erception of the relationship between different objects can be seen in space. Objects arranged in two-dimensional space as if they appear in real life create perspective. Perspective ‹#› Visual Design Principles

21. Examine the poster closely. Identify its visual design principles. Share your findings in class. Guide Questions What visual design principles can you see from this visual? What made these principles stand out to you? Are there any principles that you would like to improve to make the poster more effective? What Stands Out? ‹#›

22. ‹#› Legalities of Advertising in the Philippines DIVE IN

23. Stoplight STOP START CONTINUE ‹#›

24. ‹#› Ad Standards Council. 2019. Ad Standards Council For Responsible Advertising Guidebook . Accessed January 26, 2023. https://asc.com.ph/wp-content/uploads/2016/06/ASC_Guidebook.pdf . ClickInsights. “5 Most 'Controversial' Filipino Commercials That Were Banned.” Accessed January 26, 2023. https://www.clickinsights.asia/post/5-most-controversial-filipino-commercials-that-were-banned . Congress of the Philippines. The Consumer Act of the Philippines. Accessed January 26, 2023. https://faolex.fao.org/docs/pdf/phi175409.pdf . Martial Law Museum. “Breaking the News: Silencing the Media Under Martial Law.” Accessed January 26, 2023. https://martiallawmuseum.ph/magaral/breaking-the-news-silencing-the-media-under-martial-law/ . United Nations Environment Programme. Republic Act No. 7394 establishing the Consumer Act of the Philippines. Accessed January 26, 2023. https://leap.unep.org/countries/ph/national-legislation/republic-act-no-7394-establishing-consumer-act-philippines#:~:text=This%20Act%2C%20consisting%20of%20173,conduct%20for%20business%20and%20industry . REFERENCES