Module 1_Intro MEDIA & INFORMATION LITERACY (MIL) final.pptx

media and information literacy

1. MEDIA & INFORMATION LITERACY (MIL)

2. What I Need to Know? (Objectives) Recognize the different components in the communication process. Understand how these elements connect and influence each other; Describe how communication is influenced by media and information; (MIL 11/12 IMIL-IIA-1)

3. Eight essential components of communication Source – a person, group, or entity that forms, creates, sends, or forwards a message or information Message – the stimulus or meaning produced by the source for the receiver or audience (McLean, 2005) Channel – the tool or manner in which the messages will be carried through from the source to the receiver Receiver – receives the message from the source, analyzing and interpreting the message in ways both intended and unintended by the source (McLean, 2005)

4. Eight essential components of communication Feedback – the message or response of the receiver which is sent back to the source Environment – the atmosphere, physical and psychological, where you send and receive messages (McLean, 2005) Context – the communication interaction involves the setting, scene, and expectations of the individuals involved (McLean, 2005) Interference – anything that blocks or changes the source’s intended meaning of the message (McLean, 2005)

5. Forms of Communication 1. Intrapersonal Communication It is a form of communication with oneself using internal vocalization or reflective thinking (Communication in the Real World, 2010). We exercise intrapersonal communication more often than we consciously remember. We do it every time we quietly decide on what to, when we contemplate on what decisions to make, or even make observations or formulate opinions about the things around us which we keep to ourselves.

6. Forms of Communication 2. Interpersonal Communication Interpersonal communication is a form of communication between two different people who may or may not have a direct relationship with each other but are mutually and actively part of the communication process. Interpersonal communication can be planned or unplanned, but since it is interactive, it is usually more structured and influenced by social expectations (Communication in the Real World, 2010).

7. Forms of Communication 3. Group Communication It is a type of communication between three or more people interacting to achieve a specific objective or certain goal. This form of communication happens often during team-based tasks mostly done in school works or organizational endeavors.

8. Forms of Communication 4. Public Communication This is a sender-focused form of communication in which one person is typically responsible for conveying information to an audience. This form is usually seen during campaigns, speeches, or other public speaking events. Among the other forms of communication discussed so far, this is the most formal, intentional, and goal-oriented type.

9. Forms of Communication 5. Mass Communication Public communication becomes mass communication when it is transmitted to many people through print or electronic media. In the past, print media such as newspapers and magazines and broadcast media like TV and radio have been the most used channels for mass communication. However, in the advent of technology, mass communication has slowly and strategically shifted its medium to the internet world through websites and social media.

10. Role of Media and Information in Communication Media – is the plural form of medium Media is an instrument for transmitting information. Media – the vehicle for a message (books, films, songs, TV Shows, poems, video games, magazines, radio podcasts, music videos, vlogs, newspapers, emails, tweets, posts, letters, traffic signs, graphics, Instagram stories). It may range from print media, broadcast media, film or cinema and new media or the internet (social media). Information – the message we want to convey

11. Role of Media and Information in Communication 1. It makes the world a smaller place Today, the world seemed like a smaller place than before, as through digital media, a person can be connected to anyone else in the world at any given time. Social media platforms brings people from different locations, background, culture, and race together. Today’s media also creates bridges between countries and cultures without having the need to travel physically, all we need is to look something up on the web.

12. Role of Media and Information in Communication 2. It makes communication convenient In the past, communicating to someone from far away meant sending telegrams and snail mails. These modes of transfer compel people to wait for days, weeks, months, and even years before their intended receivers obtain their message. Now, people may communicate without having to wait long through the existence of email and various messaging sites and apps.

13. Role of Media and Information in Communication 3. It shapes public opinion In his book “Setting the Agenda,” Maxwell McCombs explained that mass media shapes public opinion through its wide reach, not to mention the perceived credibility of the media, they can sway the opinion of their audience according to the message they convey. This is perfectly illustrated in surveys conducted before elections. When a TV network broadcasts the results of a recent survey, they do more than just inform the public where their candidates currently stand. They also affect the decision-making process of their listeners or viewers in the upcoming elections. For example, a person who is already thinking about voting for “Candidate A” might suddenly switch to “Candidate B”, if they hear that the latter is leading in the polls. This classic case of jumping on the bandwagon proves the extent of mass media’s influence on public opinion (Gonzales, 2016).

14. Role of Media and Information in Communication 3. It shapes public opinion In his book “Setting the Agenda,” Maxwell McCombs explained that mass media shapes public opinion through its wide reach, not to mention the perceived credibility of the media, they can sway the opinion of their audience according to the message they convey. This is perfectly illustrated in surveys conducted before elections. When a TV network broadcasts the results of a recent survey, they do more than just inform the public where their candidates currently stand. They also affect the decision-making process of their listeners or viewers in the upcoming elections. For example, a person who is already thinking about voting for “Candidate A” might suddenly switch to “Candidate B”, if they hear that the latter is leading in the polls. This classic case of jumping on the bandwagon proves the extent of mass media’s influence on public opinion (Gonzales, 2016).

15. What I Can Do?   Two people talking Group meeting TV program 1. Source       2. Message       3. Channel       4. Receiver       5. Feedback       6. Environment       7. Context       8. Interference      

16. CHAPTER QUIZ: Multiple Choice. 1. It refers to anything that blocks or changes the source’s intended meaning of the message. a. Medium c. Individual b. Technology d. Interference 2. It refers to tools used by the source to disseminate information to the receivers . a. Media c. Literacy b. Technology d. Information

17. CHAPTER QUIZ: Multiple Choice. 3. It pertains to any information that is passed on through communication. a. Receiver c. Message b. Media d. Source 4. It refers to the atmosphere, physical and psychological, where you send and receive messages. a. Context c. Feedback b. Environment d. Interference

18. CHAPTER QUIZ: Multiple Choice. 5. New media is also referred to as ____________. a. Social Media c. the Internet b. Wi-Fi d. Artificial intelligence 6. This component incorporates the setting, scene, and other external biases and expectations of the participants of communication . a. Feedback c. Interference b. Context d. Transmitters

19. CHAPTER QUIZ: Multiple Choice. 7. A component of communication which is a response from the receiver which is sent back to the source. a. Feedback c. Interference b. Context d. Transmitters 8. Which among the choices are NOT media? a. Traffic signs c. Letters b. Billboards d. None of the above

20. CHAPTER QUIZ: Multiple Choice. 9. Vlogs or video blogs are considered as media. In what type of media do they fall under? a. Print media c. Film/Cinema b. Broadcast media d. New Media 10. Posters and billboards belong to what type of media? a. Print media c. Film/Cinema b. Broadcast media d. New Media

21. Enumerate the following: 11 – 18 Eight Essential Components of Communication Process 19 – 23 Forms of Communication 24 – 26 Role of Media in Communication

22. Fill in the blank 27. ________ – the message or response of the receiver which is sent back to the source 28. ________ – the atmosphere, physical and psychological, where you send and receive messages (McLean, 2005) 29. ________ – the communication interaction involves the setting, scene, and expectations of the individuals involved (McLean, 2005) 30. ________ – anything that blocks or changes the source’s intended meaning of the message (McLean, 2005)

23. Fill in the blank 31.________ – a person, group, or entity that forms, creates, sends, or forwards a message or information 32.________ – the stimulus or meaning produced by the source for the receiver or audience (McLean, 2005) 33.________ – the tool or manner in which the messages will be carried through from the source to the receiver 34.________ – receives the message from the source, analyzing and interpreting the message in ways both intended and unintended by the source (McLean, 2005)

24. Fill in the blanks. 35. __________ Communication A form of communication between two different people who may or may not have a direct relationship with each other but are mutually and actively part of the communication process. It can be planned or unplanned, but since it is interactive, it is usually more structured and influenced by social expectations (Communication in the Real World, 2010).

25. Fill in the blanks. 36. _____________ Communication It is a form of communication with oneself using internal vocalization or reflective thinking. We do it every time we quietly decide on what to, when we contemplate on what decisions to make, or even make observations or formulate opinions about the things around us which we keep to ourselves.

26. Fill in the blanks. 37. _______________ Communication This is a sender-focused form of communication in which one person is typically responsible for conveying information to an audience. This form is usually seen during campaigns, speeches, or other public speaking events. Among the other forms of communication discussed so far, this is the most formal, intentional, and goal-oriented type.

27. Fill in the blanks. 38. ________ Communication It is a type of communication between three or more people interacting to achieve a specific objective or certain goal. This form of communication happens often during team-based tasks mostly done in school works or organizational endeavors.

28. Fill in the blanks. 39. _______ Communication Public communication becomes mass communication when it is transmitted to many people through print or electronic media. In the past, print media such as newspapers and magazines and broadcast media like TV and radio have been the most used channels for mass communication. However, in the advent of technology, mass communication has slowly and strategically shifted its medium to the internet world through websites and social media.

29. Fill in the blanks. 40. ___________ – is the plural form of medium ___________ is an instrument for transmitting information. ___________– the vehicle for a message (books, films, songs, TV Shows, poems, video games, magazines, radio podcasts, music videos, vlogs, newspapers, emails, tweets, posts, letters, traffic signs, graphics, Instagram stories).

30. CHAPTER QUIZ Answer Key

31. CHAPTER QUIZ: Multiple Choice. 1. It refers to anything that blocks or changes the source’s intended meaning of the message. a. Medium c. Individual b. Technology d. Interference 2. It refers to tools used by the source to disseminate information to the receivers . a. Media c. Literacy b. Technology d. Information

32. CHAPTER QUIZ: Multiple Choice. 3. It pertains to any information that is passed on through communication. a. Receiver c. Message b. Media d. Source 4. It refers to the atmosphere, physical and psychological, where you send and receive messages. a. Context c. Feedback b. Environment d. Interference

33. CHAPTER QUIZ: Multiple Choice. 5. New media is also referred to as ____________. a. Social Media c. the Internet b. Wi-Fi d. Artificial intelligence 6. This component incorporates the setting, scene, and other external biases and expectations of the participants of communication . a. Feedback c. Interference b. Context d. Transmitters

34. CHAPTER QUIZ: Multiple Choice. 7. A component of communication which is a response from the receiver which is sent back to the source. a. Feedback c. Interference b. Context d. Transmitters 8. Which among the choices are NOT media? a. Traffic signs c. Letters b. Billboards d. None of the above

35. CHAPTER QUIZ: Multiple Choice. 9. Vlogs or video blogs are considered as media. In what type of media do they fall under? a. Print media c. Film/Cinema b. Broadcast media d. New Media 10. Posters and billboards belong to what type of media? a. Print media c. Film/Cinema b. Broadcast media d. New Media

36. Enumerate the following: 11 – 18 Eight Essential Components of Communication Process Source Message Receiver Channel Context Feedback Environment Interference

37. Enumerate the following: 19 – 23 Forms of Communication Intrapersonal Communication Interpersonal Communication Group Communication Public Communication Mass Communication

38. Enumerate the following: 24 – 26 Role of Media in Communication It makes the world a smaller place It makes communication convenient It shapes public opinion

39. Fill in the blank 27. Feedback – the message or response of the receiver which is sent back to the source 28. Environment – the atmosphere, physical and psychological, where you send and receive messages (McLean, 2005) 29. Context – the communication interaction involves the setting, scene, and expectations of the individuals involved (McLean, 2005) 30. Interference – anything that blocks or changes the source’s intended meaning of the message (McLean, 2005)

40. Fill in the blank 31. Source – a person, group, or entity that forms, creates, sends, or forwards a message or information 32. Message – the stimulus or meaning produced by the source for the receiver or audience (McLean, 2005) 33. Channel – the tool or manner in which the messages will be carried through from the source to the receiver 34. Receiver – receives the message from the source, analyzing and interpreting the message in ways both intended and unintended by the source (McLean, 2005)

41. Fill in the blanks. 35. Interpersonal Communication A form of communication between two different people who may or may not have a direct relationship with each other but are mutually and actively part of the communication process. It can be planned or unplanned, but since it is interactive, it is usually more structured and influenced by social expectations (Communication in the Real World, 2010).

42. Fill in the blanks. 36. Intrapersonal Communication It is a form of communication with oneself using internal vocalization or reflective thinking. We do it every time we quietly decide on what to, when we contemplate on what decisions to make, or even make observations or formulate opinions about the things around us which we keep to ourselves.

43. Fill in the blanks. 37. Public Communication This is a sender-focused form of communication in which one person is typically responsible for conveying information to an audience. This form is usually seen during campaigns, speeches, or other public speaking events. Among the other forms of communication discussed so far, this is the most formal, intentional, and goal-oriented type.

44. Fill in the blanks. 38. Group Communication It is a type of communication between three or more people interacting to achieve a specific objective or certain goal. This form of communication happens often during team-based tasks mostly done in school works or organizational endeavors.

45. Fill in the blanks. 39. Mass Communication Public communication becomes these type of communication when it is transmitted to many people through print or electronic media. In the past, print media such as newspapers and magazines and broadcast media like TV and radio have been the most used channels for mass communication. However, in the advent of technology, mass communication has slowly and strategically shifted its medium to the internet world through websites and social media.

46. Fill in the blanks. 40. MEDIA – is the plural form of medium ___________ is an instrument for transmitting information. ___________– the vehicle for a message (books, films, songs, TV Shows, poems, video games, magazines, radio podcasts, music videos, vlogs, newspapers, emails, tweets, posts, letters, traffic signs, graphics, Instagram stories).

47. Answer Key (Multiple Choice) D. B C D A B A D D A

48. Enumerate the following: 1 – 8 Eight Essential Components of Communication Process 9 – 13 Forms of Communication 14 – 16 Role of Media in Communication