Multimedia packaging and publishing practices and tools

This presentation explains everything you need to know about Multimedia content packaging tools

1. Multimedia packaging and publishing practices and tools

2. What is Multimedia? Multi - more than one Media- are channels of communication Multimedia is simply the use of more than one medium of communication . But we are talking about the real medium (also called elements)- what is used to send the message.

3. Communication is: Words Paralinguistic Body Language 55% 7% 38%

4. Elements of multimedia Text Audio Video Graphics/ interactives Photos

5. As you plan your multimedia content, you have to decide which element would best tell each part of the story/ lesson. You can decide to use two or all the five elements together depending on what you are communicating. Multimedia only takes place on digital gadgets Multimedia is non-linear, each elements is used for a particular part of the story or lesson. Each medium has specific strengths, and depending on how you use them and what message you intend to communicate.

6. Video   Are used to show action. Take viewers somewhere they wouldn’t have access to or places they would want to visit. It help you bring your point home without using texts, people will just watch and understand. Engages your audience/learners.

7. Still photos   To capture and emphasize a strong emotion or a key moment in time. A picture is worth a thousand words. People believe after seeing, photos will make your viewers understand your message better. Panorama or 360-degree photos, combined with audio, also immerse a learner in the location of the story/ lesson .

8. Audio   To capture compelling quotes by bringing the voices of characters into the story/ lesson. Brings the ambience sound into the story/lesson. It brings intimate experience to your audience/class on what you are talking about. Good audio makes still photos and video seem more powerful and real. Bad audio makes video seem worse than it is, and it detracts from the drama of still photos. Whenever possible, add the transcript of the audio . Audio compliment still photos

9. Graphics   Are used to show complicated processes (processes that can’t be seen). Communicates complex data in an easy-to-understand format. Graphics can also take you where cameras can’t go, it’s a great way to illustrate processes that explain how something works e.g. the nervous system Graphics enables you to communicate to your audience in a beautiful and effective way as they summarize an idea with consistent imagery.

10. Text   This can be used to describe the history of a story/lesson or a process of an event in a story. These are mostly used when the information cannot be conveyed with other media. Used mostly to give background information and captions. It helps to compliment all the above. As such, it must be part of any story/lesson

11. You have to make sure that you package your content well because learners have different preferences ( kinesics, auditory , reading/writing) Your content therefore should be packaged in a simple but attractive way to your audience. Aim at enhancing comprehension & appeal

12. Tools we can use for multimedia content packaging

13. To communicate effectively, we must use multimedia (to appeal to as many senses) As we noted when we were looking at guidelines on choosing the right tool to use, you also need to use tools that support multimedia so you can package content better. The multimedia element(s) you intend to use also determines which tool to use. Summary