My sexdoctor pitch deck

Sex Education in the palm of your hand!
My Sex Doctor covers all topics related to sex and sexuality using a simple language.

1. h"p://MySexDoctor.org2
MY2SEX2DOCTOR2
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SEX2EDUCATION22.02
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PITCH2DECK2

2. My Sex Doctor: Sex Education 2.0
h"p://MySexDoctor.org2

3. My Sex Doctor: Sex Education 2.0
h"p://MySexDoctor.org2
WHAT2IS2MY2SEX2DOCTOR2
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A2mobile2applicaIon2offering2comprehensive2
Sex2EducaIon2
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• Super2easy2to2use2
• Covering2all2aspects2of2human2sexuality2
• Accessible2any2Ime2and2any2place2in2total2
privacy2
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4. My Sex Doctor: Sex Education 2.0
h"p://MySexDoctor.org2
WHO2IS2IT2FOR2
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1. Young2people2looking2for2reliable2informaIon2about2sex2and2sexuality2
2. Parents2wanIng2to2know2more2about2their2children’s2doubts2and2quesIons2
on2sex2issues,2maybe2to2use2them2as2starIng2points2for2conversaIons2
3. Adults2looking2to2refresh2their2knowledge2
n2

5. My Sex Doctor: Sex Education 2.0
h"p://MySexDoctor.org2
WHY2CURRENT2SEX2EDUCATION2DOESN’T2WORK:2
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SCHOOL2PROGRAMS:22Inadequate2at2best,2focusing2only2on2biology2and2diseases.2
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CONVERSATION2WITH2PARENTS:22O\en2avoided2because2too2embarrassing2
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OLDER2FRIENDS2/2SIBLINGS:22Don’t2know2much2more2+2embarrassing2
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ON2LINE2SEARCHES:22Take2too2much2reading2+2Info2not2always2can2be2trusted2
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THE2AWFUL2REALITY:2
2
PORN2is2becoming2the2sex2educator2of2choice2(or2lack2of2choice)2for2many2teens!2
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6. My Sex Doctor: Sex Education 2.0
h"p://MySexDoctor.org2
80%2of215e17yr2old2didn’t2receive2any2formal2Sex2EducaIon2before2their2first2Ime2
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STDs22–22TEEN2PREGNANCIES22–22ABUSIVE2BEHAVIOURS2
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• In2US2only,2more2than2750,002girls2age215e192become2pregnant2each2year22
• Teen2pregnancy2=2High2school2dropout2+2Worse2job2+2Worse2life22
• Each2year2young2people2age215e252account2for2roughly250%2of2the2202million2new2
STDs2infecIons2
• 25%2of2high2school2girls2have2been2vicIms2of2physical2or2sexual2abuse2or2date2rape2
2
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7. My Sex Doctor: Sex Education 2.0
h"p://MySexDoctor.org2
WHO’S2ALREADY2OUT2THERE?222MAINLY2INTERNET2SITES2
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Government2sites:2NHS.gov,2CDC.gov,2AIDS.gov2
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ThemaIc2sites:2Bedsider.org2(pregnancy)2
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Generic2sites:2TeensHealth.com2
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By2teen2for2teen:2Scarleteen.com,2Sexetc.org2
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WHAT’S2WRONG2WITH2THEM2
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Live2out2many2topics22–22Not2very2User2friendly22–22Not2made2for2Mobile2phones2
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Low2level2of2privacy22–22Need2internet2connecIon2
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8. My Sex Doctor: Sex Education 2.0
h"p://MySexDoctor.org2
WHY2IS2MY2SEX2DOCTOR2BETTER?2
2
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• NOT2A2LIST2OF2THE2BAD2THINGS2THAT2COULD2HAPPEN2TO2YOU2IF2YOU2HAVE2SEX2
• ANSWERS2“THEIR”2QUESTIONS:2The2vast2majority2of2the2quesIons2forming2the2app’s2
content2have2been2collected2among2young2people.2
• COVERS2“ALL”2TOPICS2
• INTUITIVE2TO2USE22and22EASY2TO2UNDERSTAND2
• ACCESSIBLE2ANY2TIME2AND2ANY2PLACE2–2No2internet2connecIon2required2
• TOTALLY2PRIVATE2–2No2one2looking2at2you2would2realize2you’re2reading2about2sex2
2

9. My Sex Doctor: Sex Education 2.0
h"p://MySexDoctor.org2
WILL2IT2DO2THE2JOB2e2WILL2YOUNG2PEOPLE2LEARN2WHAT2THEY2NEED?2
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MY2SEX2DOCTOR’S2CORE2STRATEGY:2
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Mix2the2things2young2people2WANT2to2know2with2the2things2they2NEED2to2know2
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So2that..2
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When2they2access2the2My2Sex2Doctor2looking2for2the2firsts2they2also2get2exposed2
to2the2seconds2

10. My Sex Doctor: Sex Education 2.0
h"p://MySexDoctor.org2
IS2IT2SCALABLE?2
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2
• Lack2of2Sex2EducaIon2is2a2problem2EVERYWHERE2
• Even2where2Sex2EducaIon2is2in2a2be"er2shape,2program2fail2to2keep2up2with2the2
evoluIon2of2our2society,2invariably2saying2TOO2LITTLE2and2TOO2LATE2
• TranslaIng2the2APP2in2other2languages2will2be2pre"y2straighrorward2
• A2local2support2team,2could2help2connect2the2virtual2and2physical2world2making2
the2app2more2effecIve.2
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2

11. My Sex Doctor: Sex Education 2.0
h"p://MySexDoctor.org2
HOW2DO2WE2PLAN2TO2MAKE2MONEY?2
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For2many2Teens2this2App2could2represent2the2first2reliable2Health2Content2Provider2
the2allow2into2their2mobiles.2
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Once2gained2their2trust2we2can2leverage2it2for2commercial2purposes:2
2
• Targeted2AdverIsement2
• Sponsored2Stories2
• Evolve2the2App2into2a2Health2Portal2that2Promotes/Sells2other2Youth2Medical2
Apps/Services2
2
2

12. My Sex Doctor: Sex Education 2.0
h"p://MySexDoctor.org2
HOW2IS2IT2GOING2SO2FAR?2
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• 20,000+2Downloads2in2more2than21002countries2
• 4+2OUT2OF252average2RaIng2from2Users2
• 2013:2SMARTA21002WINNER2–2One2of2the2most2INNOVATIVE2and2DISRUPTIVE2UK2
Business2
• 2013:2Invited2to2present2the2app2to2doctors2at2the2Health22.02Conf.2in2London2
• 2014:2First2UK2Doctor2starts2prescribing2MY2SEX2DOCTOR2to2his2young2paIents2
• 2014:2Included2in2the2NHS2HEALTH2APPS2LIBRARY2–2A2collecIon2of2Health2Apps2
reviewed2by2NHS2own2clinicians.2
• 2015:2Selected2or2the2FICHe2Accelerator2Program2(Future2of2Internet2Challenge2
eHealth)2
2
2
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13. My Sex Doctor: Sex Education 2.0
h"p://MySexDoctor.org2
WAIT2A2MINUTE:222JUST212FOUNDER2??2
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YES2BUT2NOT2AN2ORDINARY2ONE!!2
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• DEGREE2IN2COMPUTER2SCIENCE:22I2was2a2coder220yr2ago…2
• MBA2FROM2NYU:2Knowledge2of2Finance,2Legal,2MarkeIng,2Business2Management2
• LEFT2BANKING2TO2MAKE2A2DIFFERENCE:2Super2Driven2
• ITALIAN:2We2also2teach2it2be"er…2

14. My Sex Doctor: Sex Education 2.0
h"p://MySexDoctor.org2
CONTACTS:2
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Site:2MySexDoctor.org2
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FB:2Facebook.com/MySexDoctor2
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Google+:2plus.google.com/+MysexdoctorOrg2
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Twi"er:2@MySexDoctor2
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Youtube:2h"p://www.youtube.com/user/MySexDoctorVideo2
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Tumblr:2h"p://mysexdoctor.tumblr.com/2
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Eemail:[email protected]
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