Non print media in mass media - radio, television , films.pptx

non print media in mass media

1. Non print media-mass media -ABIRAMI T BAIJU OPTIONAL- ENGLISH

2. INTRODUCTION Media that communicates information without printed texts Examples: radio, television, films, internet Importance: enhances learning, wider reach, engaging This Photo by Unknown Author is licensed under CC BY-NC-ND

3. TYPES OF NON PRINT MEDIA Audio media : radio, podcasts Visual media : television , films, documentaries Digital media : internet, online videos

4. Radio Radio in education Many possibilities in networking- from locally to regionally. Powerful medium for reaching local audiences. Helps in language learning. Foster the imaginative and creative power of the students. Help in preserving art and culture Carries messages from different sectors like agriculture, health, art etc. Examples: educational broadcasts, language learning programs

5. MERITS AND DEMERITS OF RADIO Merits Handy, portable, easily accesible and cheap Reaches most of the people anywhere anytime Reaches a larger population especially rural areas Recordings are very effective in classrooms. DEMERITS Weather conditions affect the broadcast Only the auditory senses are utilised . One way communication- no feedback or response .

6. Television Television in education Combines audio and visual for better understanding Educational channels like National geographic, Discovery Used for showing things that are difficult to explain verbally. It brings live demonstration, video tape or film representations to the classroom at the instant. Helps in bringing social and cultural change.

7. Merits and demerits of television merits Audio visual medium Common experience to all students inclusion of up to date information Live medium Helps in enforcing public understanding of everything Provide the expert teaching skills of such teachers on video tape or film for later use. demerits One way communication Tv lessons may not suit the school timings Instruction through tv is not child centered. Costly affair both production and receiving

8. Films in education Includes documentaries, short films, and educational movies Depicts real life events and historical moments Encourages critical thinking and analysis An educational film is described as the greatest teacher. It can provide facts in very interesting and simulating ways. Films

9. Merits and demerits of films merits Motion pictures motivates the students Edited version of reality Engaging and emotionally appealing Breaks the monotony of lectures Encourages discussions and debates demerits Whole process is very costly Can give a wrong awareness of a topic Different interpretations for the intented message could occur.

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