Online Audience Moldova, June 2024. Gemius. BATI

BATIMoldova 8 views 16 slides Jul 28, 2024
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About This Presentation

Online Audience Moldova, JUne 2024


Slide Content

ONLINE AUDIENCE STUDY MOLDOVA 06. 2024 BATI BIROUL DE AUDIT AL TIRAJELOR SI INTERNETULUI

BATI BIROUL DE AUDIT AL TIRAJELOR SI INTERNETULUI Agencies

1.462 mln Internet users in Moldova BATI BIROUL DE AUDIT AL TIRAJELOR SI INTERNETULUI 1.391 mln with daily use frequency June 2024

GENDER BATI BIROUL DE AUDIT AL TIRAJELOR SI INTERNETULUI 51% 49%

AUDIENCE COMPOSITION 22% 24% Age 18% 13% 22% 15 – 24 25 – 34 35 – 44 45 – 54 55+ BATI BIROUL DE AUDIT AL TIRAJELOR SI INTERNETULUI

AGE Q3 2022 BATI BIROUL DE AUDIT AL TIRAJELOR SI INTERNETULUI 55+ 25 - 34 15 - 24 35 - 44 45 - 54

AUDIENCE COMPOSITION 7% 24% Education 16% 22% 25% Post high / college University Elementary Vocational High school BATI BIROUL DE AUDIT AL TIRAJELOR SI INTERNETULUI 7% MBA / doctorate

EDUCATION Q3 2022 BATI BIROUL DE AUDIT AL TIRAJELOR SI INTERNETULUI Elementary Vocational High school /college University /MBA

AUDIENCE COMPOSITION Occupation 2% 47% 18% 22% Middle Level Manager Specialist, Manager, Technical Student, Schooler Pensioner, Housewife, Unemployed BATI BIROUL DE AUDIT AL TIRAJELOR SI INTERNETULUI 10% Owner/CEO

Occupation Q3 2022 BATI BIROUL DE AUDIT AL TIRAJELOR SI INTERNETULUI Student/Schooler Unemployed Specialist Middle level manager Owner/CEO

Regions of living North Chisinau UTA Gagauzia Center South 28% 27% 30% 12% 3% BATI BIROUL DE AUDIT AL TIRAJELOR SI INTERNETULUI

Regions Q3 2022 BATI BIROUL DE AUDIT AL TIRAJELOR SI INTERNETULUI North Center Chisinau South UTA Gagauzia

Net Income 56% < 8K 32% 8 - 16K 7% 16 – 30K 5% > 30K 02 04 03 01 MDL, monthly BATI BIROUL DE AUDIT AL TIRAJELOR SI INTERNETULUI

Regions Q3 2022 BATI BIROUL DE AUDIT AL TIRAJELOR SI INTERNETULUI < 8K 8K – 16K 16K – 30K > 30K

Rural vs Urban online audience 60/40 60% URBAN 40% RURAL BATI BIROUL DE AUDIT AL TIRAJELOR SI INTERNETULUI

Urban/Rural Q3 2022 BATI BIROUL DE AUDIT AL TIRAJELOR SI INTERNETULUI Urban Rural