Operation management

91,516 views 60 slides Mar 21, 2014
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About This Presentation

PPT on Operation Management.


Slide Content

Introduction Introduction
to to Operations Operations
ManagementManagement

ContentsContents
1- What is Operations Management (OM)?1- What is Operations Management (OM)?
2- Importance of OM .2- Importance of OM .
3- OM decisions.3- OM decisions.
4- OM's contributions to society.4- OM's contributions to society.
5- OM of service & manufacturing organizations5- OM of service & manufacturing organizations
6- The ever-changing world of OM6- The ever-changing world of OM
7- Make or buy decision7- Make or buy decision
8- Historical development of OM.8- Historical development of OM.

1- What is operations management (OM)?1- What is operations management (OM)?
OM definitionOM definition
Responsibilities of operations managersResponsibilities of operations managers
Difference between OM and PMDifference between OM and PM

What is operations management ?What is operations management ?
1-The collection of people, technology, and systems
within a company that has primary responsibility for responsibility for
providing the organization’s products or services. providing the organization’s products or services.
2-The management of the direct recourses that are
required to produce and deliver an organization's goods
and services .
3- A discipline and profession that studies and
practices the process of planning, designing, and
operating production systems and subsystems to
achieve the goals of the organization.
4- The business function responsible for planning, planning,
coordinating, and controllingcoordinating, and controlling the resources needed
to produce a company’s products and services.
5- The management of the 5- The management of the conversion processconversion process that that
transforms inputs into outputs in the form of finished transforms inputs into outputs in the form of finished
goods and services.goods and services.

INPUTS
•Material
•Machines
•Labor
•Management
•Capital
- Customer
TRANSFORMATION
PROCESS
OUTPUTS
•Goods
•Services
FeedbacFeedbac
kk
Operations as a transformation processOperations as a transformation process

Inputs and Outputs of a production systemInputs and Outputs of a production system
InputsInputs
External:External:
Legal, Economic, Social, Technological
Market:Market:
Competition, Customer Desires, Product Info.
Primary Resources:Primary Resources:
Materials, Personnel, Capital, Utilities
OutputsOutputs
DirectDirect
Products
Services
IndirectIndirect
Waste
Pollution
Technological Advances

The transformation process within The transformation process within
OMOM

Input-transformation-output relationships for typical systemsInput-transformation-output relationships for typical systems

What is operations management ?What is operations management ?
Operations management is the set of activities that create create
valuevalue in the form of goods and services by transforming inputs
into outputs

Value addedValue added is the is the net increase between output product value and net increase between output product value and
input material valueinput material value ( (The value of the outputs is greater than the outputs is greater than the
value of the inputsvalue of the inputs, resulting in the profitprofit or the benefitbenefit for
government or non-profit organizations)

All types of organizationsAll types of organizations, manufacturing or service, large or
small, transform inputs into outputstransform inputs into outputs.

Every organization has OM functionEvery organization has OM function, since all organizations
provide products or servicesprovide products or services, but the function may be formal or formal or
informal informal (In many In many smallersmaller organizations operations management organizations operations management
may be done by people who perform many other types of task may be done by people who perform many other types of task
such as such as marketing and accountingmarketing and accounting) )

What's the difference between PM and What's the difference between PM and
OM?OM?
Some thinks that they are really one and the
same by different names.
 others think that production management is
just a subset of operations subset of operations
management because operations management because operations
involve more than just production.involve more than just production.

if if servicesservices concept concept addedadded to the to the
production management it can be production management it can be called called
operations management.operations management.

What responsibilities do operations managers What responsibilities do operations managers
have?have?

Direct responsibilitiesDirect responsibilities :
 the activities which are directly related to
producing and delivering products and services. producing and delivering products and services.

Indirect responsibilitiesIndirect responsibilities :
 the activities involved in interfacing with other interfacing with other
parts of the organisationparts of the organisation.

Broad responsibilitiesBroad responsibilities :
 a wider set of tasks that involve scanning the scanning the
business, social and political environmentbusiness, social and political environment in
which the organisation exists in order to understand
its context.

Responsibilities of OM
Products & servicesProducts & services
PlanningPlanning
–CapacityCapacity
–LocationLocation

–Make or buyMake or buy
–LayoutLayout
–ProjectsProjects
–SchedulingScheduling
Controlling/ImprovingControlling/Improving
–InventoryInventory
–QualityQuality
OrganizingOrganizing
–Degree of centralizationDegree of centralization
–ProcessProcess selectionselection
StaffingStaffing
–Hiring/laying offHiring/laying off
–Use of OvertimeUse of Overtime
DirectingDirecting
–Incentive plansIncentive plans
–Issuance of work ordersIssuance of work orders
–Job assignmentsJob assignments
–CostsCosts
–ProductivityProductivity

(2) Importance of OM(2) Importance of OM

Importance of OMImportance of OM
1- 1- Operations is an important Operations is an important part ofpart of every organizationevery organization
2- We should 2- We should know howknow how goods and services are produced ( goods and services are produced (All managers All managers
should have an understanding the main principles and tools of OM)should have an understanding the main principles and tools of OM)
3- 3- It is responsible for the customer fulfillment aspects of an organization. It is responsible for the customer fulfillment aspects of an organization.
Thus, Thus, it manages customer satisfactionit manages customer satisfaction. .
4- OM is such a 4- OM is such a costly part of an organizationcostly part of an organization. . (For most organizations it (For most organizations it
absorbs a huge percentage of required capital )absorbs a huge percentage of required capital )
Companies need to have Companies need to have efficient operations to surviveefficient operations to survive . . To To
succeed, a firm must have succeed, a firm must have a strong operations functiona strong operations function
teaming with the other organization functionsteaming with the other organization functions..
5- 5- OM OM responsible to increase productivity and profitabilityresponsible to increase productivity and profitability. .
Increasing overall productivity leads to economic growth and a higher Increasing overall productivity leads to economic growth and a higher
standard of living.standard of living.
6- Operational decision-making 6- Operational decision-making requires a long-term perspectiverequires a long-term perspective and and
requires requires inputs from all business functionsinputs from all business functions..
OM Decisions tend to be costly and difficult to reverseOM Decisions tend to be costly and difficult to reverse

Strategic options managers use to gain competitive advantageStrategic options managers use to gain competitive advantage

28% - 28% - Operations Management (+quality?)Operations Management (+quality?)

18% - Marketing/distribution18% - Marketing/distribution

17% - Momentum/name recognition17% - Momentum/name recognition

16% - Quality/service16% - Quality/service

14% - Good management14% - Good management

4% - Financial resources4% - Financial resources

3% - Other3% - Other

In briefIn brief…..…..
OM plays an important, although not always
obvious, role in societies in which we live.

It is responsible forIt is responsible for the food we eatfood we eat and even
the table table on eat it; it provides us with the
clothinclothing we wear, with vehiclesvehicles we use for
transportation, and with the "toys""toys" we use
for recreation, from baseballs and bats to
computer games.

In other words, operations management affects In other words, operations management affects
nearly all aspects of our day-to-day activities. nearly all aspects of our day-to-day activities.

Some definitionsSome definitions

Productivity:Productivity:
The ration of what is produced by an operation or process to what
is required to produced it, that is ,the output from the operations
divided by the input to the input operation (ratio of output to input)

Efficiency:Efficiency:

producing something at the producing something at the lowest possible costlowest possible cost

Effectiveness:Effectiveness:
doing the right things to create the most value for the firm

ValueValue
quality divided by price

Competitive advantage:Competitive advantage:
competitive advantage is an advantage over competitors gained by
offering consumers greater value, either by means of lower prices
or by providing greater benefits and service that justifies higher
prices

3- OM decisions3- OM decisions
StrategicStrategic
TacticalTactical
operationaloperational

Where should we locate our facilitylocate our facility
How much capacitycapacity do we need
What should we make,make, what should we buybuy
What technologyechnology should we use
How do we insure appropriate qualityquality
Who should we use as vendorsvendors
How much inventoryinventory do we need
How should we scheduleschedule our resources
Main operational decisionsMain operational decisions

Critical decisions of OMCritical decisions of OM

Product & service design.Product & service design.

Quality management.Quality management.

Process design.Process design.

Capacity & location of facilities.Capacity & location of facilities.

Layout of facilities.Layout of facilities.

Human resource & Job design.Human resource & Job design.

Supply-chain management.Supply-chain management.

Inventory management.Inventory management.

Scheduling.Scheduling.
Maintenance.Maintenance.

OM decisionsOM decisions
Operations managers must make decisions on three levels:Operations managers must make decisions on three levels:

Strategic decisionsStrategic decisions

senior management responsibility senior management responsibility

More More broad broad in nature in nature

Determine the success of an organization's strategyDetermine the success of an organization's strategy, ,

Very risky and hard to Very risky and hard to reversereverse

Have significant Have significant long - termlong - term impact, ,and impact, ,and

less frequent.less frequent.

Examples:Examples:
How will we make the product?
Where do we locate the facility?
How much capacity do we need?
When should we add more capacity?

Tactical decisionsTactical decisions

Medium-Medium- range decisions focus on resource needs, range decisions focus on resource needs,
schedules, & quantities to produce schedules, & quantities to produce

Tactical decisions are Tactical decisions are frequentfrequent, must align with , must align with
strategic decisions.strategic decisions.

Involves resource allocation and utilization.Involves resource allocation and utilization.

Involves a Involves a moderate degree of uncertainty and riskmoderate degree of uncertainty and risk....

They are the link between lower and high level They are the link between lower and high level
managementmanagement

Examples:Examples:

How many workers do we need?How many workers do we need?

When do we need them?When do we need them?

Should we work overtime or put on a second sift?Should we work overtime or put on a second sift?

When should we have material delivered?When should we have material delivered?

Should we have a finished goods inventory?Should we have a finished goods inventory?

Operational decisionsOperational decisions

Involves a short time horizonshort time horizon.
Involves very little uncertainty and risk.

Examples :Examples :
What jobs do we work on today or this week?
To whom do we assign what task?
What jobs have priority?

OM decisionsOM decisions
Strategic Tactical Operating
Characteristics
Longer term
decisions
Medium term
decisions
Shorter term
decisions
Responsibility of
the senior
management
Responsibility of
middle and
senior managers
Responsibility of
middle and lower
management levels
High capital
investment
Broad in natureNarrow in scopeThese decisions
concern the day-to-
day activities of
workers

4- OM's contributions to society4- OM's contributions to society
Higher Standard of Living Higher Standard of Living
Better Quality Goods and ServicesBetter Quality Goods and Services
Concern for the EnvironmentConcern for the Environment
Improved Working ConditionsImproved Working Conditions

Operations management's contributions to societyOperations management's contributions to society
OM's contributions to society:-OM's contributions to society:-
((A)- Higher Standard of Living A)- Higher Standard of Living
(B) - Better Quality Goods and Services(B) - Better Quality Goods and Services
(C)- Concern for the Environment(C)- Concern for the Environment
(D)- Improved Working Conditions(D)- Improved Working Conditions

(A)- Higher standard of living
A major factor in raising the standard of living in a society is the
ability to increase its productivityability to increase its productivity.
 Higher productivity is the result of increased efficiency in Higher productivity is the result of increased efficiency in
operationsoperations, which in turn translates into lower cost goods which in turn translates into lower cost goods
and servicesand services.

Thus, higher productivity provides Thus, higher productivity provides
consumers with more discretionary consumers with more discretionary
income, which contributes to their income, which contributes to their
higher standard of living. higher standard of living.

1-Improve productivity1-Improve productivity
3- Lower cost of goods & services3- Lower cost of goods & services
5-Higher standard of living5-Higher standard of living
Higher standard of livingHigher standard of living
2- Result of increased 2- Result of increased
efficiency in operationsefficiency in operations
4- More income4- More income

(B) - Better quality of goods and services(B) - Better quality of goods and services

One of the many One of the many consumer benefitsconsumer benefits of increased of increased
competition is the higher-quality products that are competition is the higher-quality products that are
available today. available today.

Quality standards are continually increasingQuality standards are continually increasing. .

Many companies today have established Many companies today have established Six-Sigma Six-Sigma
quality standardsquality standards (pioneered by Motorola in the late (pioneered by Motorola in the late
1980s), resulting in no more than 1980s), resulting in no more than 3.4 defects per 3.4 defects per
millionmillion opportunities. opportunities.

Such high quality standards were Such high quality standards were onceonce considered not considered not
only prohibitively expensive but also virtually only prohibitively expensive but also virtually
impossible to achieve even if cost wasn't a impossible to achieve even if cost wasn't a
consideration.consideration.

Today we know that such high quality is not only very Today we know that such high quality is not only very
possible, but also results in lower costs, because possible, but also results in lower costs, because
firms can reduce their waste and rework. firms can reduce their waste and rework.

(C)- Concern for the environment(C)- Concern for the environment
Many companies today are taking up the Many companies today are taking up the
challenge to challenge to produce environmentally produce environmentally
friendly products with environmentally friendly products with environmentally
friendly processesfriendly processes, all of which falls , all of which falls
under the purview of operations under the purview of operations
management.management.

Recycling and concern for air and water Recycling and concern for air and water
qualityquality

(D)-Improved working conditions
Managers recognize the benefits of providing workers with benefits of providing workers with
better working conditions. better working conditions.
This includes not only the work environmentwork environment but also the
design of the jobs themselvesdesign of the jobs themselves.
Workers are now encouraged to participate in improving participate in improving
operations through suggestionsoperations through suggestions.
After all, who would know betterwho would know better how to do a particular
operation than that person who does it every daythan that person who does it every day.
Managers also have learned that there is a very clear very clear
relationship between satisfied workers and satisfied relationship between satisfied workers and satisfied
customers, especially in service operations. customers, especially in service operations.

((EmpowermentEmpowerment :The concept of encouraging and
authorizing workers to take the initiative to improve
operations, reduce costs, and improve product quality
and customer service.)

5- OM of service and manufacturing organizations5- OM of service and manufacturing organizations
Importance of service nowImportance of service now
Service natureService nature
The affect of service nature on OM activitiesThe affect of service nature on OM activities

OM of service and manufacturing organizationsOM of service and manufacturing organizations
Initially, operations management concepts
focused almost entirely on manufacturingfocused almost entirely on manufacturing.
 As countries become more developedmore developed,
services continue to represent a larger larger
percentage of their economies. percentage of their economies.

Now Less than 20%Now Less than 20% of all jobs are in
manufacturing (and they are declining)and they are declining)
Almost 80% of jobs are in the service sector
(and they are increasing)
Nearly half of all jobs are in POM

Services as a percent of Gross Domestic Product (GDP) for different countriesServices as a percent of Gross Domestic Product (GDP) for different countries

1850
Services
Industry
Farming
80%
40%
0
U.S. Employment, % Share
Development of the service economyDevelopment of the service economy
1950 1900 2000

U.S. manufacturing vs service U.S. manufacturing vs service employmentemployment
YearMfg.Service
4579 21
5072 28
5572 28
6068 32
6564 36
7064 36
7558 42
8044 46
8543 57
9035 65
9532 68
0030 70

Growth in services in the United StatesGrowth in services in the United States

Service and manufacturing similaritiesService and manufacturing similarities
All use technology
Both have quality, productivity, &
response issues
All must forecast demand
Each will have capacity, layout, and
location issues
All have customers and suppliers
All have scheduling and staffing issues

Manufacturing vs. serviceManufacturing vs. service
Characteristic ManufacturingService
Output
Customer contact
Uniformity of input
Labor content
Uniformity of output
Measurement of productivity
Opportunity to correct
Tangible
Low
High
Low
High
Easy
High
Intangible
High
Low
High
Low
Difficult
Low
quality problems
Hi g h

Manufacturing vs. serviceManufacturing vs. service
1- Customer contact:1- Customer contact:
Service, by natureService, by nature, involves a much high degree of customer contactinvolves a much high degree of customer contact than than
manufacturing.manufacturing.
The performance of service often occurs at the The performance of service often occurs at the point of consumptionpoint of consumption. .
Manufacturing allows a Manufacturing allows a separation between production and consumptionseparation between production and consumption, so , so
that manufacturing can occur away from the consumer. that manufacturing can occur away from the consumer.
Customer are sometimes apart of the system (self-service operations-shopping Customer are sometimes apart of the system (self-service operations-shopping
+gas stations) +gas stations) so tight control on process is impossibleso tight control on process is impossible
2- Uniformity of input:2- Uniformity of input:

Service operations are subject to Service operations are subject to greater variability of inputgreater variability of input than typical than typical
manufacturing operations. manufacturing operations.

Each patient, each client and each auto repair Each patient, each client and each auto repair presents a specific presents a specific
problemproblem that often must be diagnosed before it can be remedied that often must be diagnosed before it can be remedied

Manufacturing operations often Manufacturing operations often have the ability to carefully control the have the ability to carefully control the
amount of variability of inputamount of variability of input and thus achieve low variability in outputs. and thus achieve low variability in outputs.

Job requirements for manufacturing are generally more uniform than those for Job requirements for manufacturing are generally more uniform than those for
serviceservice

Manufacturing vs. serviceManufacturing vs. service
3- 3- Labor content of jobs:Labor content of jobs:
Many services involve a higher labor content than manufacturing
operations
4- 4- Uniformity of outputUniformity of output
Because high mechanization generates products with low Because high mechanization generates products with low
variability , manufacturing tends to be smooth and efficient ,variability , manufacturing tends to be smooth and efficient ,
service activities sometimes appear to be slow and awkwardslow and awkward and
output is more variable. Automated services are exception to thisAutomated services are exception to this
5- 5- Measurement of productivityMeasurement of productivity
Measurement of productivity is more straightforward straightforward in
manufacturing due to the high degree of uniformity of most uniformity of most
manufacturing items.manufacturing items.
In service operations , variations in demand intensity and in variations in demand intensity and in
requirements from job to job make productivity measurement requirements from job to job make productivity measurement
more difficultmore difficult

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•Attributes of Attributes of
GOODSGOODS
Tangible productTangible product
- Product can be inventoried.inventoried.
- Some aspect of qualityquality are
measurable.
- Selling is distinct from
production.
- SiteSite of facility is important for
cost.cost.
- Often easy to automateautomate.
- Revenue is generated
primarily from the tangible tangible
product.product.
CapitalCapital intensive
Goods vs. servicesGoods vs. services
•Attributes of SERVICESAttributes of SERVICES
• Intangible ProductsIntangible Products
- Many services cannot be inventoried.
- Many aspects of quality are difficult to
measure.
- Selling is often a part of the servicepart of the service.
Provider, not product, is often
transportable.
SiteSite of facility is important for customer customer
contact.contact.
Service is often difficult to automateautomate.
Revenue is generated primarily from the
intangible serviceintangible service.
LaborLabor intensiveintensive

6- The ever - changing world of OM6- The ever - changing world of OM
Increased global competitionIncreased global competition
Advances in technologyAdvances in technology
Linking OM to customers and suppliersLinking OM to customers and suppliers

The ever-changing world of OMThe ever-changing world of OM

Operations management is continuously Operations management is continuously
changing to meet the new and exciting changing to meet the new and exciting
challenges of today's business world. challenges of today's business world.

This ever-changing world is This ever-changing world is characterized by characterized by
increasing global competition and advances in increasing global competition and advances in
technology. Emphasis is also shifting within the technology. Emphasis is also shifting within the
operations function to link it more closely with both operations function to link it more closely with both
customers and suppliers. customers and suppliers.

Here we will consider these issuesHere we will consider these issues:

(A)- Increased global competition(A)- Increased global competition
Global (economy, village, and landscape): are terms used to describe
how the world is becoming smaller, and countries how the world is becoming smaller, and countries
are becoming more dependent on each other.are becoming more dependent on each other.

The world is rapidly transforming itself into a single global economy, The world is rapidly transforming itself into a single global economy,
which referred to as a global village or global landscape. which referred to as a global village or global landscape.

Markets once dominated by local or national companies are now Markets once dominated by local or national companies are now
vulnerable to vulnerable to competitioncompetition from literally all corners of the world. from literally all corners of the world.
For example, in the For example, in the 1960s,1960s, only 7only 7 percentpercent of the firms in the United of the firms in the United
States exposed to foreign competition; by the late States exposed to foreign competition; by the late 1980s,1980s,

This figure exceeded This figure exceeded 70 percent70 percent, and that percentage has , and that percentage has
continued to grow. continued to grow.

Consequently, as companies Consequently, as companies expand their business to include expand their business to include
foreign markets, so too must the operations management foreign markets, so too must the operations management function function
take a more global perspective in order for companies take a more global perspective in order for companies
to remain competitive. to remain competitive.

To s prosper in such a global marketplace companies To s prosper in such a global marketplace companies must excel must excel
in more than one dimensionin more than one dimension, which previously was the norm. , which previously was the norm.

Ford’s Global Network to Support the Manufacturing of the EscortFord’s Global Network to Support the Manufacturing of the Escort

((B)- Advances in technologyB)- Advances in technology
Advance in technology in recent years have had a
significant effect on the OM function:
IT+ automation + Internet
Competition
Product life cycle
New jobs
Robots
E-???

(C )- Linking OM to customers and suppliers(C )- Linking OM to customers and suppliers

In the pastIn the past, most manufacturing organizations viewed
operations strictly as an internal function that hadinternal function that had to be
buffered from the external environment by other buffered from the external environment by other
organizational functions. organizational functions.
Orders were generated by the marketing functionmarketing function; supplies and
raw materials were obtained through the purchasing functionpurchasing function;
capital for equipment purchases came from the finance
function; the labor force was obtained through the human human
resources functionresources function; and the product was delivered by the
distribution functiondistribution function
Now more and more firms are recognizing the competitive
advantage achieved when the transformation process is not is not
isolatedisolated, as when customers are invited to view their as when customers are invited to view their
operating facilities firsthand operating facilities firsthand

(C )- Linking OM to customers and suppliers(C )- Linking OM to customers and suppliers
companies are working companies are working more closely with suppliersmore closely with suppliers. .

Firms like Toyota, have suppliers Firms like Toyota, have suppliers deliver product directly to deliver product directly to
the factory floor, eliminating need for a stockroom. the factory floor, eliminating need for a stockroom.
The relationship between the transformation processes of suppliers The relationship between the transformation processes of suppliers
and customer often referred to as a and customer often referred to as a product's value chain.product's value chain.

( steps an organization requires to produce a good or service, regardless of ( steps an organization requires to produce a good or service, regardless of
where the are performed)where the are performed)

A value chain consists of all the steps A value chain consists of all the steps actually add value to actually add value to
the productthe product. This concept helps managers to eliminate all non . This concept helps managers to eliminate all non
added steps (such added steps (such as inspections and inventoryas inspections and inventory) and ) and
consequently results in a higher of dependence among the value-consequently results in a higher of dependence among the value-
added functions within the chain. added functions within the chain.
This integration of both suppliers and customers into the This integration of both suppliers and customers into the
transformation process to blur the boundaries between what were transformation process to blur the boundaries between what were
previously totally independent organizations (previously totally independent organizations (Virtual enterprises)Virtual enterprises)

(company whose boundaries are not clearly defined due to the integration of (company whose boundaries are not clearly defined due to the integration of
customers and suppliers)customers and suppliers)

7- Make or buy?7- Make or buy?
CapacityCapacity
ExpertiseExpertise
Quality Quality
DemandDemand
CostCost
RiskRisk

Make or buy?Make or buy?

Many organizations buy parts or contract out services, Many organizations buy parts or contract out services,
for a variety of reasons. Among those factors are:for a variety of reasons. Among those factors are:
1- Available capacity:1- Available capacity:
If an organization has available the equipment,equipment,
necessary skills, and timenecessary skills, and time, it often make sense to
produce an item or perform a service in-house.
The additional costs would be relatively small compared
with required to buy items or subcontract services.
2- Expertise:2- Expertise:
If a firm lacks the expertiselacks the expertise to do a job satisfactorily,
buyingbuying might be a reasonable alternative.

Make or buy?Make or buy?
3- Quality consideration:3- Quality consideration:
Firms that specialize can usually offer high qualityspecialize can usually offer high quality than an
organization can attain itself.
Conversely, unique quality requirements or the desire to closely closely
monitormonitor quality may cause an organization to perform a job itself.
4- The nature of demand:4- The nature of demand:
When demand for an item is high and steadyhigh and steady, the organization is
often better off doing the work itselfdoing the work itself.
However, wide fluctuations in demand or small ordersfluctuations in demand or small orders are
usually better handled by specializations who are able to combine combine
orders from multiple sources, which results in a higher orders from multiple sources, which results in a higher
volumevolume and tends to offset individual buyer fluctuations.

Make or buy?Make or buy?
5- Cost:5- Cost:
any cost savings achieved from buying or making must be weighted any cost savings achieved from buying or making must be weighted
against the preceding factorsagainst the preceding factors .
Cost saving might come from the item itself or from transportation cost savings.
If there are fixed costs associated with making an item that cannot be reallocated if the cannot be reallocated if the
service or product is outsourcedservice or product is outsourced , that has to be recognized in the analysis.
Conversely, outsourcing may help a firm avoid incurring fixed costs.
6- Risk:6- Risk:
Outsourcing may involve certain risks. one is Outsourcing may involve certain risks. one is loss of control operations. loss of control operations.
Another is the need to disclose propriety information.Another is the need to disclose propriety information.
In some cases , a firm might choose to perform In some cases , a firm might choose to perform part of the job part of the job
itselfitself and let others handle the rest in order to maintain flexibility and let others handle the rest in order to maintain flexibility
and to hedge against and to hedge against loss of a subcontractorloss of a subcontractor . .
If part or all the work will be done “ in-house”, capacity alternatives If part or all the work will be done “ in-house”, capacity alternatives
will need to developedwill need to developed

8- Historical development of OM8- Historical development of OM
Prior to 1900Prior to 1900
Scientific Management Scientific Management
Other Management Pioneers (Gilbreth + Gantt)Other Management Pioneers (Gilbreth + Gantt)
Moving Assembly Line Moving Assembly Line
Hawthorne StudiesHawthorne Studies
Operations Research Operations Research
OM Emerges as a FieldOM Emerges as a Field
The Marriage of OM and ITThe Marriage of OM and IT
OM in ServicesOM in Services
Integration of Manufacturing and ServicesIntegration of Manufacturing and Services

Historical development of OMHistorical development of OM
Prior to 1900:Prior to 1900:
Cottage industry produced custom-made goods.
Watt’s steam engine in 1785.
Whitney’s standardized gun parts in 1801.
Industrial Revolution began at mid-century.
Scientific Management (Frederick W. Taylor):Scientific Management (Frederick W. Taylor):
Systematic approach to increasing worker productivity through time study,
standardization of work, and incentives.
Viewed workers as an interchangeable asset.
Other Management Pioneers:Other Management Pioneers:
Frank and Lillian Gilbreth
Motion study and industrial psychology
Henry L. Gantt
Scheduling and the Gantt chart

Historical development of OMHistorical development of OM
Moving Assembly Line (1913):Moving Assembly Line (1913):
Labor specialization reduced assembly time.
Hawthorne Studies:Hawthorne Studies:
Yielded unexpected results in the productivity of Western Electric plant
workers after changes in their production environment.
Led to recognition of the importance of work design and employee
motivation.
Operations Research (Management Science):Operations Research (Management Science):
Outgrowth of WWII needs for logistics control and weapons-systems design.
Seeks to obtain mathematically optimal (quantitative) solutions to complex
problems.
OM Emerges as a Field:OM Emerges as a Field:
1950–1960, OM moved beyond industrial engineering and operations
research to the view of the production operation as a system.
1950–1960, OM moved beyond industrial engineering and operations
research to the view of the production operation as a system

Historical development of OMHistorical development of OM
The Marriage of OM and IT:The Marriage of OM and IT:
Integrated solutions approaches
Business process reengineering
Supply chain management
Systems integration (SAP)
Operations Management in Services:Operations Management in Services:
OM concepts can apply to both manufacturing and service
operations.
Integration of Manufacturing and Services:Integration of Manufacturing and Services:
Conducting world class operations requires compatible
manufacturing and service operations

Last wordLast word
Shifts from cost and efficiencycost and efficiency to valuevalue, from mass production to lean lean
productionproduction, from manufacturing technology to information information
technologytechnology, and from national economy to world economyworld economy have made
OM critically important in modern businessOM critically important in modern business.

Workers are differentWorkers are different; they demand increasing levels of
empowerment and more meaningful work.
Customers are differentCustomers are different, their demands and expectations are much
higher.
Technology is differentTechnology is different; computers & automation have dramatically
changed the nature of work, requiring constant learning and more
abstract thinking.
Finally the environment is differentenvironment is different, we live in a global business
environment without boundaries .
Such changes in business are occurring at an increasingly rapid pace,
and we can expect them to continue in the future. Operations Operations
managers clearly face important challenges in preparing for this managers clearly face important challenges in preparing for this
century.century.

Last word?Last word?
“Paying attention to customers and knowing what they
want is a fundamental and important beginning.fundamental and important beginning.
However, given that several competing companies pay
attention to what customers want, the key to the key to
competitiveness then becomes competitiveness then becomes production production
capabilitycapability. What differentiates winners from
losers is that winners are better able to consistently
provide products and services that are provide products and services that are
competitive with regard to quality, competitive with regard to quality,
price, time and agilityprice, time and agility
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