Oyo case study

Oyo case study ppt

1. OYO Business Model-How OYO Works and makes money Submitted To: Professor- Amanpreet Aulakh and Raghavendra B R Presented by: Shivendra Pratap Rao

2. OYO stands for “ on your own” rooms , which sounds like something a teenager might make up. Maybe that's because OYO's Indian founder and CEO, Ritesh Agarwal, founded his company when he was a 19-year-old college dropout.

3. INTRODUCTION → YOUNG INDIAN ENTERPRENEUR. → IN 2013, SALE SIM CARDS. → DROP OUT FROM COLLEGE. →FIRST START “ORAVEL STAYS”. → LATER EXTEND TO OYO ROOMS. → NOW BIGGEST HOTEL CHAIN GLOBALLY. → NOW OVER 2,70,000+ ROOMS IN 500+ CITIES IN INDIA. OYO Founder- Ritesh Agarwal

4. BUSINESS MODEL OF OYO ROOMS Oyo Rooms Business Model is a hotel aggregator model. The services are bought by the users under the name of Oyo rooms. Just like uber, Oyo provides rooms with standardized quality and price. Oyo Rooms provide visitors with quality hotel room stays at different places around India. They have partnered with hotels and made them work with them under their name.

5. FUNCTIONAL DEPARTMENT OF OYO ROOMS PRODUCT DEVELOPMENT BRANDING AND COMMUNICATION BUSINESS DEVELOPMENT CITY OPERATIONS DEMAND RESERVATIONS AND CUSTOMER EXPERIENCE FINACE

6. FACILITIES PROVIDED IN OYO ROOMS FREE WIFI TRAINED STAFF CUSTOMER HELP SUPPORT CLEAN WASHROOM COMPLIMENTARY BREAKFAST

7. DIGITALIZATION IN HOTEL INDUSTRY Technology is core to OYO’s growth and is a competitive advantage for us in the global hospitality industry. We are the first hospitality company in the world to invest I n innovative and advanced technology. It offer excellent customer experience and drive a sustainable business for asset owners. Every aspect of OYO’s ecosystem is powered by technology. From a customer experience stand point, data science and analytics help us improve the guest experience at every step.

8. SOME SUGGESTED FAMOUS SOCIAL CAMPAIGNS Some suggested social media campaigns are #AurKyaChahiye (highlighting the fact that OYO offers rooms at Rs. 999) #OneForEveryone (a video campaign with 8 different clips featuring 8 types of people that OYO caters to #OYOnauts (a contest in which social media followers submitted their story and, if selected, get to win a sponsored trip by the brand). This would greatly boost OYO’s Digital Marketing Strategy.

9. OYO Business Model-New Strength: Standardisation Subsidising Hotel Stays Young and highly spirited leader Weakness: Poor Service Quality Tight margins A strategy of co-branding Opportunities: Focus on budget accommodation Growing demand for aggregators A surge in the number of travellers in emerging economies Weakness: Competition Growing concerns about safety