Packaging and Labelling chapter 11 business studies

Helpful for class 12 business studies chapter 11 marketing management

1. Packaging and Labelling Prepared by: Aqib Ali Khan Class XII-J, Roll no. 07 Submitted to: Mrs. Megha Madan

2. Introduction to Packaging Packaging refers to the process of designing and producing a container or wrapper for a product. It serves as a protective layer and a communication tool for consumers.

3. Importance of Packaging - Protects the product from damage - Facilitates easy handling and transportation - Provides information about the product - Enhances product appeal and promotes branding

4. Types of Packaging - Primary Packaging: Directly holds the product (e.g., bottles, cans) - Secondary Packaging: Groups primary packages (e.g., boxes, cartons) - Tertiary Packaging: Used for bulk handling (e.g., pallets, crates)

5. Materials Used in Packaging - Glass: Durable and reusable - Plastic: Lightweight and flexible - Metal: Provides excellent protection - Paper/Cardboard: Eco-friendly and cost-effective

6. Introduction to Labelling Labelling involves attaching printed information on a product's packaging. It provides essential details about the product, its use, and manufacturer.

7. Importance of Labelling - Identifies the product and brand - Provides usage instructions - Communicates legal and safety information - Attracts customers through design and information

8. Types of Labels - Brand Label: Indicates the brand name - Informative Label: Provides product details - Descriptive Label: Explains product usage - Grade Label: Indicates product quality

9. Functions of Packaging and Labelling - Protects and preserves the product - Promotes the product and brand - Provides critical information to consumers - Facilitates storage and transportation

10. Trends in Packaging and Labelling - Eco-friendly and sustainable materials - Minimalistic and modern designs - Use of smart packaging technology - Customization and personalization

11. Challenges in Packaging and Labelling - Balancing cost and quality - Meeting regulatory and legal requirements - Ensuring environmental sustainability - Adapting to technological advancements

12. Conclusion Packaging and labelling play a crucial role in protecting, promoting, and informing about products. Businesses must focus on innovation and sustainability to meet consumer demands and environmental standards.