PERSONAL BRANDING BY MS. DALITSO MVULA.pdf

Personal Branding Course

1. PERSONAL
BRANDING
DALITSO MVULA

2. What is personal branding?
◦Personal branding is the process of establishing a unique identity and reputation for
yourself
◦Branding is your visibility and emotional connection with your audience.
◦NOTE THAT EACH PERSON ALREADY HAS AN EXISTING BRAND.

3. Importance of Personal Branding
◦Career Advancement: Helps differentiate yourself in competitive job markets.
◦Credibility: Builds trust and authority among peers and potential employers.
◦Networking: Facilitates connections with like-minded individuals and industry leaders.
◦Opportunities: Opens doors to speaking engagements, collaborations, and business
ventures.

4. How to Develop Your Personal Brand
◦Self-Assessment: Identify your strengths, values, passions, and long-term goals.
◦Define Your Audience: Understand who you want to influence or attract (employers,
clients, peers).
◦Create Your Message: Craft a compelling narrative that communicates your unique
story and value proposition.
◦Consistent Presence: Maintain uniformity across online platforms, resume, portfolios,
and interactions.

5. How Volunteering Can Help Grow
Your Brand
◦Skill Development: Gain new skills and experiences relevant to your brand.
◦Networking Opportunities: Connect with professionals who share similar interests and
values.
◦Demonstrate Values: Showcase your commitment to causes and community,
reinforcing your brand’s authenticity.

6. Mistakes to Avoid When Growing
Your Personal Brand
◦Inconsistency
◦Ignoring Feedback
◦Lack of Authenticity
◦Biggest one is doing it for others, to show or for likes.

7. “YOUR BRAND IS WHAT PEOPLE SAY ABOUT YOU WHEN YOU ARE NOT IN THE ROOM”
OLIVIA TUTU
What is your brand?

8. THANK YOU FOR LISTENING