PPT presentation of marketing important questions and

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1. BGS B SCHOOL
UNDER THE GUIDANCE OF
Prof. NAVEEN RAJ M
DEPT. OF COMMERCE
A STUDY ON SALES AND IMPACT OF MARKETING AT
“EKADANTHA SWITCH GEARS AND SERVICES”
PRESENTED BY:
BHARATH L S
Reg no. U03KQ21C0004

2. 1.INTRODUCTION
“EKADANTHA SWITCHGEARS & SERVICES” established in the year 2007, involved in
manufacturing and supplying Electrical control panels.
SWOC ANALYSIS
STRENGTHS
▪Experience and expertise
▪Transparent and timely delivery
WEAKNESS
▪Less marketing and advertising
Susceptibility to market fluctuations
OPPORTUNITIES
▪Market expansion
▪Innovation and technology
CHALLENGES
▪Competition
▪Regulatory changes

3. 2. DESIGN OF STUDY
OBJECTIVES
▪To gain insights into marketing strategies
▪To identify and analyse the target audience
▪To analyse the perception of the brand among its
audience
▪To identify the gaps and areas of improvement
▪To develop skills in analysing market research and
strategic thinking

4. METHODOLOGY
▪Primary data
Sales data
Data from executives
▪Secondary data
Website analytics

5. 3. DISCUSSION
ANALYSIS
▪Panels manufactured by the company
▪Types of panels
PCC Panels
MCC Panels
Distribution boards
AMF Panels
L T Metering Panels
▪Design steps

6. ▪Industries they serve
Steel and manufacturing units
Food industry
Engineering units
Food industry
Hospital

7. 4. LEARNING OUTCOMES
Activities at internship
▪Campaign coordination
▪Market research
▪Collaboration with cross-functional teams
Things learnt in internship:
▪Interpersonal relationship
▪Team building activities
▪Project management

8. CHALLENGES
▪Limited industry knowledge
▪Integration into the team
SOLUTIONS
▪Comprehensive onboarding and training
▪Mentorship and guidance
▪Feedback and performance reviews