What is OBSERVATIONAL LEARNING ? The learning that occurs by observing the behavior of a model. A tremendous amount of learning happens through this process of watching and imitating others. Childhood
Also referred to as shaping, modeling, and vicarious reinforcement. Observational learning can be highly adaptive.
ALBERT BANDURA (Bandura’s Social-Cognitive Theory) Social-learning theory “Emphasizes that people learn by observing the behavior of models and acquiring the belief that they can produce behaviors to influence events in their lives.”
THE MODELING PROCESS AND SELF EFFICACY ATTENTION : we must pay attention to the model’s behavior. RETENTION : we must retain that information in memory so that it can be recalled when needed.
REPRODUCTION : we must be physically capable of reproducing the model’s behavior or something similar to. MOTIVATION : we must be motivated to display the behavior.
FOR SHORT… Pay Attention Remember Act Motivate
Factors that Influence Observational Learning People we perceive as warm and nurturing People who receive rewards for their behavior When you have been rewarded for imitating the behavior in the past When we lack confidence in our own knowledge or abilities
People who are in a position of authority over our lives People who are similar to us in age, sex, and interests People who we admire or who are in a higher social status When the situation is confusing, ambiguous, or unfamiliar
According to Bandura, self-efficacy , which represents peoples belief that they have the capability to perform behaviors that will produce a desired outcome, is a key motivational factor in observational learning.
“The knowledge or capability to perform a behavior may be acquired at one time but not displayed until a later time when the motivational conditions are favorable.”