1. AUDIENCE ANALYSIS Entails looking into the profile of your target audience. This is done so you can tailor-fit your speech content and delivery to your audience.
Audience analysis includes the following information: demography (age range, male-female ratio, educational background and affiliation or degree program taken, nationality, economic status, academic or corporate designations) psychology Values, beliefs, attitudes, preferences, cultural and racial ideologies, and needs SITUATION Time, venue, occasion and size
A sample checklist of Audience Analysis Age range Male-Female Ratio Educational Background Educational Institution Place of Residence(city, province, town) Marital Status Language Spoken
2. purpose Can be classified into three: To inform To entertain To persuade The purpose can be general or specific
Study the examples below General Purpose Specific Purpose To inform TO INFORM THE GRADE 11 STUDENTS ABOUT THE PROCESS OF CONDUCTING AN AUTOMATED STUDENT GOVERNMENT ELECTION To entertain TO ENTERTAIN GRADE 11 STUDENTS WITHNTHE SUCCESS STORIES OF THE PEOPLE IN THE COMMUNITY To persuade TO PERSUADE THE STUDENTS TO WEAR SCHOOOL UNIFORM AND ID
3. topic Focal point of your speech, which can be determined once you have decided on your purpose. 4. Narrowing down a topic Making your main idea more specific and focused. The strategies in selecting a topic can also be used when your narrow down a topic. 5. Data gathering Is the stage where you collect ideas, information, sources, and references relevant or related to your specific topic. 6. Writing patterns Structures that will help your organize the ideas related to your topic.
TAKE A LOOK OF THE EXAMPLE: GENERAL PURPOSE TO INFORM SPECIFIC PURPOSE TO INFORM GRADE 1 STUDENTS ABOUT THE IMPORTANCE OF EFFECTIVE MONEY MANAGEMENT TOPIC FINANCIAL LITERACY OR EFFECTIVE MONEY MANAGEMENT NARROWING DOWN A TOPIC THROUGH LISTING EFFECTIVE MONEY MANAGEMENT EFFECTIVE MONEY MANAGEMENT FOR GRADE 11 STUDENTS DEFINING AND DEVELOPING EFFECTIVE MONEY MANAGEMENT SKILLS OF GRADE 11 STUDENTS