Problem solving and ideation guidance for students and faculty under institute innovation cell.pptx

Ideation and problem solving guidance to students under IIC - Institute innovation cell - under MINISTRY OF HUMAN RESOURCE DEVELOPMENT DEPARTMENT OF HIGHER EDUCATION INFORMATION . Entrepreneurial psychology .
Innovation ambassador- Pharmacy Institutes

1. Problem solving and Ideation - Dr. Meera C. Singh Professor Sinhgad College of Pharmacy, Vadgaon , Pune 41

2. Ideation Ideation is the creative process of generating, developing, and communicating new ideas. It is an essential part of the design thinking process and involves brainstorming and conceptualizing new solutions to problems or opportunities. Ideation can be done individually or in groups and often involves a variety of techniques and tools to stimulate creative thinking and innovation. Key Components of Ideation: 1.Problem Identification: Clearly defining the problem or opportunity that needs to be addressed. Understanding the needs, challenges, and goals associated with the problem. 2.Brainstorming: Generating a wide range of ideas without judgment or evaluation. Encouraging free thinking and creativity to explore different possibilities. Using techniques such as mind mapping, sketching, brain storming etc .

3. Key Components of Ideation : cont --- 3 Concept Development: Refining and expanding on the initial ideas. Combining and modifying ideas to create more robust and feasible concepts. Assessing the potential impact and feasibility of each idea. 4 Evaluation and Selection: Evaluating the generated ideas based on criteria such as feasibility, desirability, and viability. Selecting the most promising ideas to develop further. Using methods such as voting, scoring, or discussion to prioritize ideas.

4. 5 Prototyping and Testing: Creating prototypes or models of the selected ideas to test their viability. Gathering feedback from stakeholders and users to refine and improve the concepts. Repeating on the ideas based on the feedback received. Techniques for Ideation: 1 Brainstorming Sessions: Group sessions where participants share ideas freely without criticism. Encouraging wild and unconventional ideas. 2 Mind Mapping: Visualizing ideas and their connections in a diagram. Using a central idea and branching out with related concepts. 3 SCAMPER: A checklist technique that stands for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. Using these prompts to think about how to innovate or improve existing ideas. Key Components of Ideation : cont ---

5. Techniques for Ideation : cont - 4 Role Playing: Acting out scenarios to understand different perspectives and generate ideas. Putting oneself in the shoes of different stakeholders or users. 5 Brainwriting : Writing down ideas individually before sharing them with the group. Allowing for more thoughtful and diverse contributions. 6 Reverse Thinking: Thinking about the opposite of the problem or reversing assumptions. Challenging the status quo to discover new solutions.

6. Developing Business Prototypes "Developing Business Prototypes" typically refers to creating a preliminary model of a new business idea or product to test and validate its viability. This process allows businesses to refine their concepts based on feedback and make necessary adjustments before full-scale production or launch. Prototyping is an essential step in the innovation process, helping businesses minimize risks and increase the likelihood of success by validating their ideas before committing significant resources to full-scale production. Steps in creating business prototypes: Conceptualization, design, testing, and repetition/ reiterations . Douglas Aircraft 

7. Example of ideation that lead to prototype and later a good business- SmartSaver ." Ideation Phase Problem Identification: Many people and small businesses struggle with managing their personal finances and saving money effectively. Brainstorming Solutions: A mobile app that helps users track their spending. An app that sets financial goals and provides tips to achieve them. A tool that automatically saves a small percentage of income. Concept Selection: The team decides to develop a mobile app that tracks spending, sets financial goals, and offers personalized saving tips. They name it " SmartSaver ." 2. Prototype Phase Developing a Minimum Viable Product (MVP): Core Features: Expense tracking: Users can input their daily expenses. Goal setting: Users can set financial goals (e.g., saving for a vacation). Saving tips: The app provides daily tips on how to save money based on spending patterns.

8. Example of ideation that lead to prototype and later a good business- SmartSaver ." cont Design and Development: Create a simple, user-friendly interface. Develop the backend to handle data storage and processing. Implement the core features. Testing the Prototype: Release the app to a small group of testers . Gather feedback on usability and functionality. Make necessary adjustments based on user feedback.

9. Example of ideation that lead to prototype and later a good business- SmartSaver ." cont 3. Business Development Phase Market Validation: Conduct surveys and interviews with potential users to validate the demand for the app. Analyze competitors to understand the market landscape. Launching the Product: Develop a marketing strategy to attract users (e.g., social media campaigns, partnerships with financial blogs). Launch the app on popular app stores (e.g., Google Play, Apple App Store ). 4 Growth and Scaling: Monitor user engagement and retention rates. Continuously update the app with new features based on user feedback. Explore monetization strategies such as premium features, subscription models, or ads.

10. Examples of ideation that lead to prototype and later a good business Mint.com Ideation Phase: Aaron Patzer identified a gap in the market for a user-friendly personal finance tool. Prototype Phase: Developed a basic version of Mint.com to track expenses and provide financial insights. Business Development Phase: Validated the idea through user feedback and market research. Launched the product, gained significant user traction, and continuously improved the platform. Success: Mint.com became one of the most popular personal finance tools. Acquired by Intuit for $170 million in 2009, making it a successful business venture. C ontinues to be a trusted name in the financial software industry.

11. Example 3 : Omada Health Ideation Phase: Omada Health was founded to address the prevention of chronic diseases such as diabetes through digital health solutions. Prototype Phase: Developed a digital platform that combines behavioral science, data science, and user-friendly design to help users change health behaviors. Business Development Phase: Validated the concept through clinical trials and partnerships with healthcare providers. Launched the platform, providing users with personalized coaching, education, and tools for managing their health. Success: Omada Health has grown significantly, partnering with major health systems, employers, and insurers. The platform has helped thousands of users improve their health outcomes and prevent chronic diseases, making it a successful business in the healthcare sector.

12. Example 4 " EasyMeds “- of ideation that led to a successful business in the field of medicines: Ideation Phase-Problem Identification: Many patients face challenges in accessing medications due to high costs, complex prescription processes, and lack of personalized treatment options. Brainstorming Solutions: A service that provides affordable medications through bulk purchasing and discount programs. A platform that streamlines the prescription process between doctors, pharmacies, and patients. A system that offers personalized medication plans based on genetic testing. Concept Selection: The team decides to develop an online pharmacy service called " EasyMeds " that provides affordable medications, streamlines the prescription process, and offers personalized treatment plans based on patient data.

13. " EasyMeds “- cont - 2. Prototype Phase Developing a Minimum Viable Product (MVP): Core Features: Online pharmacy: Users can order medications online at discounted prices. Prescription management: A system for doctors to send prescriptions directly to the pharmacy. Personalized plans: Algorithms to offer medication recommendations based on patient data. Design and Development: Create a user-friendly website and mobile app. Develop a secure backend to handle prescriptions and patient data. Integrate features for online ordering, prescription management, and personalized plans.

14. " EasyMeds “- cont - Testing the Prototype: Release the service to a small group of users, including patients and healthcare providers. Collect feedback on usability, functionality, and effectiveness. Refine the platform based on user feedback. 3. Business Development Phase Market Validation: Conduct surveys and interviews with potential users and healthcare professionals. Analyze competitors and identify unique value propositions.

15. “ EasyMeds ”- cont - Launching the Product: Develop a marketing strategy targeting patients who need affordable medications and personalized treatment plans (e.g., online ads, partnerships with clinics and healthcare providers). Launch the platform online and promote it through various channels. Growth and Scaling: Monitor user engagement, satisfaction, and health outcomes. Continuously update the platform with new features and services based on user feedback and medical advancements. Explore monetization strategies such as subscription models, partnerships with pharmaceutical companies, and offering premium services.

16. Example: PillPack Ideation Phase: PillPack was founded to simplify the medication management process for patients with multiple prescriptions. Prototype Phase: Developed a service that pre-sorts medications into packets by dose and time, making it easier for patients to manage their medications. Business Development Phase: Validated the concept through user feedback and market research. Launched the service, providing patients with pre-sorted medication packets delivered directly to their homes. Success: PillPack gained significant traction, simplifying the medication management process for thousands of patients. Acquired by Amazon in 2018 for around $753 million, making it a successful business in the field of medicines.

17. E xample of ideation that led to a successful business in the field of medicines in India : TATA 1 mg 1. Ideation Phase Problem Identification: Many patients in India face challenges in accessing medications due to geographical constraints, lack of nearby pharmacies, and high costs. Brainstorming Solutions: An online pharmacy that delivers medications to patients' doorsteps. A platform that provides generic medication alternatives to reduce costs. A service that offers telemedicine consultations and e-prescriptions. Concept Selection: The team decides to develop an online pharmacy called "1mg" that delivers medications, provides information about drugs, offers generic alternatives, and includes telemedicine services.

18. TATA 1 mg cont - 2. Prototype Phase- Developing a Minimum Viable Product (MVP): Core Features: Online pharmacy :. Drug information: Generic alternatives: Options for more affordable generic medications. Telemedicine: Online consultations with doctors and e-prescriptions . Design and Development: Create a user-friendly website and mobile app. Develop a secure backend to handle orders, prescriptions, and patient data. Integrate features for online ordering, drug information, generic alternatives, and telemedicine. Testing the Prototype: Release the service to a small group of users, including patients and healthcare providers. Collect feedback on usability, functionality, and effectiveness. Refine the platform based on user feedback.

19. TATA 1 mg cont - 3. Business Development Phase Market Validation: Conduct surveys and interviews with potential users and healthcare professionals. Analyze competitors and identify unique value propositions. Launching the Product: Develop a marketing strategy targeting patients who need affordable and accessible medications (e.g., online ads, partnerships with clinics and healthcare providers). Launch the platform online and promote it through various channels. Growth and Scaling: Monitor user engagement, satisfaction, and health outcomes. Continuously update the platform with new features Explore monetization strategies such as subscription models, partnerships with pharmaceutical companies, and offering premium services.

20. TATA 1 mg cont - Success: 1mg became one of India's leading digital health platforms, with millions of users benefiting from its services. The company attracted significant investments and was eventually acquired by Tata Digital in 2021, rebranding as Tata 1mg and expanding its reach and services further across India.

21. Example of ideation that led to a successful business in the fashion industry in India : " FabAlley " 1. Ideation Phase Problem Identification: Many Indian consumers face challenges in finding trendy, affordable fashion items that reflect both contemporary styles and traditional aesthetics. Brainstorming Solutions: An online platform that offers a mix of contemporary and traditional fashion items. A service that curates fashion based on seasonal trends and regional preferences. A marketplace that connects local designers and artisans with a broader customer base. Concept Selection: The team decides to develop an online fashion platform called " FabAlley " that offers trendy, affordable fashion items catering to modern Indian women.

22. E xample of ideation that led to a successful business focused on women’s justice in India:SHE 1. Ideation Phase Problem Identification: Many women in India face challenges in accessing legal assistance and justice due to societal barriers, lack of awareness, and limited resources. Brainstorming Solutions: A legal helpline dedicated to women’s issues. An online platform that provides legal resources, advice, and support for women. A network of legal professionals who specialize in women’s rights. Concept Selection: The team decides to develop an online platform called "SHE" (Support, Help, Empower) that offers legal resources, advice, and support specifically for women. The SHE Teams initiative has significantly reduced instances of harassment and violence against women in Hyderabad. The model has been replicated in other cities and states, leading to a broader impact on women’s safety and justice across India.

23. Problem Solving and Ideation: Fostering Intellectual Properties and Business Prototypes Entrepreneurial Psychology ,Students Development Entrepreneurial Psychology E ntrepreneurial psychology Key traits: Creativity, resilience, risk-taking, and leadership Fostering Entrepreneurial Psychology in Students Importance of cultivating entrepreneurial skills in students Methods: Education programs, workshops, mentorship, and practical experiences Benefits for the Country Economic growth through innovation Job creation Enhanced global competitiveness Educational Initiatives Programs and initiatives that support problem solving and ideation in education Examples: Innovation labs, hackathons, entrepreneurship courses