PROCESSES-METHODS-IN-UNDERTAKING-COMMUNICATION-COMMUNICATION-MEDIA-CHANNELS.pptx

akamurri17 5 views 48 slides Nov 02, 2025
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About This Presentation

the processes and methods of communicating in full detailed explanation


Slide Content

DIFFERENT PROCESSES AND METHODS INVOLVED IN UNDERTAKING COMMUNICATION DISCIPLINES AND IDEAS IN THE APPLIED SOCIAL SCIENCES (DIASS)

Alexa and Eunice are workmates and close friends. Alexa got angry to Eunice, because she did something offensive to her. She ignored Eunice for days and Eunice noticed it. Eunice tried to fix it and tried to talk to Alexa, but Alexa did not want to talk.

The Discipline of Communication deals with how humans use verbal and non-verbal messages to create meaning in various contexts. This can be from one person to another, from person to groups, in government setting, private sectors setting, civil society setting, school setting, community setting to mass audiences across cultures using a variety of channels and media. This discipline is also interested in the impact that communication has on human behavior.

Alberts, Nakayama, and Martin (2007) defines communication as a "transactional process in which people generate meaning through the exchange of verbal messages in specific contexts, influenced by individual and societal forces and embedded in culture." Culture here is considered as the provider of patterns of perceptions, values, and behavior that the group transmits and makes a shared heritage. Context tends to be culturally defined so much that the individual is made to discern from the given options available to society; hence culture provides the strongest fabric to societal forces. Therefore, the role of culture cannot be underestimated, "culture affects all or almost all communication interaction" (Alberts, Nakayama, & Martin 2007). Definition of Communication

Communication is a manner of passing information between people or group for common understanding and confidence. It includes the move of information from the sender to the receiver. The receiver must understand the meaning and message of information. It can also be taken as the way of sharing ideas, thoughts, opinions and views from one person to another person. Example: A manager should relay information clearly to his subordinates to implement plans and policies. Hence, communication is one of the important jobs of management.

Communication includes the process of sending verbal and non-verbal messages. With the help of a sender, a receiver, and channel of communication, it transfers complicated, delicate and argumentative information. Communication needs the full understanding of behaviors associated with the sender and receiver. It is the exchange of facts, opinion, idea or emotion between two or more than two persons of common interest.

Basic Elements of the Communication Process Communication, as a process where people share information, feelings, and ideas, consists of four basic elements: the message, the medium, the sender, and the reliever. Basically, communication happens when a message is conveyed. In the process, there is the means by which such message is conveyed, the generator and communicator of the message, and the recipient to whom that message is intended. However, due to the complexity of the communication process, these elements may be modified and detailed in several ways. Alberts et al. (2007) present six basic elements of communication: the setting, participants, message creation, channels, noise, and feedback to explain how communication interaction unfolds. Other writers put it as follows: sender-receiver, message, channel, noise, feedback, and setting ( Bovee & Thill 1992 & 1998; Burnett & Dollar 1989; Gibson & Hodgetts 1990).

Basic Elements of Communication Process 1. Source The source is the person or thing (living or non-living thing) making serious attempt to share information. It is the origin of information (in Information Theory, the source produce data that one would like to communicate ) and an ability to pass this information, through a channel, to a receiver. 2. Message Communication theorists look closely to messages as the study of signs and symbols, and how meaning is created through them; note: it is not the study of meaning, just how meaning is created). For example, a commencement speaker produces meaning through several reason for judgement. First, there is the object (maybe through being a local celebrity or was a famous student of particular school). The second criterion would be his or her image, acting as a symbol or representation of the meaning of the object (a well-dressed, professional and successful person). The third criterion is interpretation or marked meaning . If the object and image (and, in this case, speech) are successful, then the audience will leave with an understanding of how to proceed toward a life of personal achievement.

Basic Elements of Communication Process 3. Encoding Encoding is the process of collecting the message (information, ideas and thoughts) into a chosen design with the objective of making sure that the receiver can understand it. Communication only begin when it results in both the source and the receiver understanding the same information. People who are great communicators are great encoder; they know how to present their message in a way that their audience (receivers) can easily understand. They are also able to identify information that is beyond what is needed, not important or even accidentally causing someone to feel hurt , and eliminate it in advance through an act of preparing something.

Basic Elements of Communication Process 4. Channel An encoded message is delivered by the source through a channel. There are numerous channel in similar ways: verbal , non-verbal, personal, non-personal, etc. A channel could be the paper on which words are written, or the Internet acting in the client-server model that is allowing you to read these words right now . A good communicator is one who understands which means of communication to use under different situations. Unfortunately , there is no perfect channel. All channels or means of communication have strengths and weaknesses (for example, smartphones are great tool for communication, but a marriage proposal is best done in person).

Basic Elements of Communication Process 5. Decoding This is where listening, and reading directions carefully, makes its claim to be recognized—decode with care, my friends . As we discussed in encoding, communication is only successful when it results in both the source and the receiver understands the same information. For this to happen, there can be no errors in processing. For example, a first-grader sitting in on a lecture on different equations, i.e. decoding is impossible if the decoder cannot even understand the message. 6. Receiver At the end, the message is delivered to the receiver. A good communicator takes the receiver and to be around the edge of reference into consideration; how they will received and reacts based on common ground is shared, its their sense of humor, and moral conduct, etc. All of these things will affect how the receiver understand the messages.

Basic Elements of Communication Process 7. Feedback A better word will be “reaction” or “responses.” The source judges its success based on the feedback it receives, so pay close attention. If Google’s servers hit something hard tomorrow, there would be a lot of unable to understand sources. The same would be true if you have delivered a perfect marriage proposal, only to receive a look of confusion and horror. And then there are famous marketing bad experience, such as Aqua Teen Hunter Force’s LED signs that were mistakenly known as explosive devices. Feedback is the moment of taking actions. Whether things go right or wrong , it serves as one of the most important learning opportunities we have

8. Context Context is simply the condition in which your message is presented. It is the atmosphere, climate that exists when people communicate with each other. Not necessary to say, context can easily make or break the effectiveness of communication.

COMMUNICATION MEDIA CHANNELS

What Is a Communication Channel? A communication channel is a medium or method used to deliver a message to the intended audience. A variety of communication channels exist, and examples include: • Mass media such as television, radio (including community radio) and newspapers • Mid media activities, also known as traditional or folk media such as participatory theater, public talks, announcements through megaphones and community-based surveillance • Print media, such as posters, flyers and leaflets • Social and digital media such as mobile phones, applications and social media • IPC, such as door-to-door visits, phone lines and discussion groups