PROSUMER.pdf................................

concept and clarity

1. PROSUMER POWER

9. PROSUMER
•Prosumers are interested in purchasing
things but also take part in making them.
•They talk to customers the most and watch
how they use your product.
•The prosumer actively works to produce the
services and goods they buy and consume.
•For example:
•self check-outs at the supermarket,
•automated ticket machines at train
stations, or
•online order and delivery services such
as
•'e-bay' or
•‘Amazon'

13. THE BIG SHIFT FROM CONSUMER TO PROSUMER
•Consumers are a product of the industrial age. A
category created to sell mass produced goods and
services. And that’s how things stayed for the greater
part of the century.
•However, in the last two decades, rapid advancements
in technology have paved the way for a much easier
access to knowledge and information.
•The rise of the digital prosumer The digital age has
made the term ‘prosumer’ all the more accommodating.
Companies now look at them as brand advocates who
can make or break their products and services, and
rightly so.
•However, the smarter ones among marketers look at
prosumers as partners, as an important ‘cog’ in
production process of their goods and services.
•Since prosumers seek high levels of customisation and
expect what they want, increasingly, companies are
offering them the tools and skills to produce what they
want. ‘Do-it-yourself’, ‘build-it-yourself’ is the new rage.

22. THANK YOU
THANK YOU
THANK YOU