PUBH1000 - Module 10: Health Promotion [Tutorial Slides]

.

1. Introduction to
Public Health
Curtin School of
Population Health
PUBH1000
Module 10:
Health Promotion

2. Curtin University is a trademark of Curtin University of Technology
CRICOS Provider Code 00301J
We acknowledge the Whadjuk people
of the Nyungar nation on whose land we are
gathered and pay our respects to
elders past and present.
As representatives of Curtin University we are proud to honour the Nyungar people and value this
place of shared learning. We recognise the impacts of colonisation on Indigenous Australians and as
active participants in reconciliation we are committed to moving forward together in a spirit of mutual
honour and respect.
PUBH1000
Introduction to Public Health
Health
Promotion

3. Welcome
to today's class!
01
02
03
04
Acknowledgement of country
Module learning outcomes
Assessment 2 presentations
Common themes for health promotion
Today's Agenda
PUBH1000
Introduction to Public Health
Curtin University is a trademark of Curtin University of Technology CRICOS Provider Code 00301J
Health
Promotion

4. Learning
Outcomes
•Describe ‘health promotion’ as a
core pillar of public health work.
•Discuss the limitations of
behavioural approaches to
promoting health.
•Describe comprehensive public
health approaches with reference
to the Ottawa Charter.
PUBH1000
Introduction to Public Health
Curtin University is a trademark of Curtin University of Technology
CRICOS Provider Code 00301J
Health
Promotion

5. Assessment 2 Presentations
In this class, we learn together as members of a learning community.
PUBH1000
Introduction to Public Health
Curtin University is a trademark of Curtin University of Technology
CRICOS Provider Code 00301J
•Identify applications of the Ottawa Charter action areas
•Notice when settings approaches are being applied
•Consider the balance between individual and environmental approaches
•Observe how community participation and empowerment are implemented
•Look for comprehensive, multi-level strategies versus single interventions
•Think about how these examples address the limitations of purely behavioural approaches
How to engage as an audience:
Health
Promotion

6. Common
themes in
health
promotion
case
studies
PUBH1000
Introduction to Public Health
Curtin University is a trademark of Curtin University of Technology
CRICOS Provider Code 00301J
Beyond Individual Behaviour Change:
•Health promotion must address structural, environmental and social factors
rather than focusing solely on individual behaviour.
•Focusing on individual lifestyles and behaviour diverts attention from social and
environmental determinants of health and may inadvertently increase inequities.
Settings Approach to Health Promotion:
•Settings-based approaches recognise that health is created within the
environments where people live, work, learn and play.
•The settings approach moves beyond educational interventions to focus on
developing supportive contexts within the places that influence health.
Community Participation and Control:
•Community ownership and participation are essential for effective and
sustainable health promotion.
•Health promotion works through effective community action in setting priorities,
making decisions, planning strategies and implementing them to achieve better
health.
Health Promotion

7. Common
themes in
health
promotion
case
studies
PUBH1000
Introduction to Public Health
Curtin University is a trademark of Curtin University of Technology
CRICOS Provider Code 00301J
Comprehensive, Multi-Level Approaches:
•Effective health promotion requires coordinated action across multiple levels and
sectors.
•Comprehensive approaches that combine multiple strategies at multiple levels
are more effective than single interventions.
Cultural Appropriateness and Relevance:
•Health promotion must be culturally relevant and appropriate for specific
communities and contexts.
•Culturally appropriate health promotion recognises the social and cultural factors
influencing health beliefs and behaviours.
Empowerment and Capacity Building:
•Empowerment enables individuals and communities to increase control over
factors affecting their health.
•Health promotion works through the development of personal skills and
strengthening community action to increase control over health determinants.
Health
Promotion

8. Let's
Discuss
and
Analyse
Together
PUBH1000
Introduction to Public Health
Curtin University is a trademark of Curtin University of Technology
CRICOS Provider Code 00301J
1.How do these presentations demonstrate the five action
areas of the Ottawa Charter (building healthy public policy,
creating supportive environments, strengthening community
action, developing personal skills, reorienting health
services)?
2.What examples have you seen of moving beyond individual
behaviour change to address environmental and structural
factors? Why is this shift important?
3.How do the presentations illustrate the importance of
settings-based approaches? What makes this approach
effective?
4.What role does community participation play in the success
of health promotion initiatives? How can we ensure
meaningful rather than tokenistic participation?
Consider the following:
Health
Promotion

9. Can you now?
•Describe ‘health promotion’ as a
core pillar of public health work.
•Discuss the limitations of
behavioural approaches to
promoting health.
•Describe comprehensive public
health approaches with reference
to the Ottawa Charter.
PUBH1000
Introduction to Public Health
Curtin University is a trademark of Curtin University of Technology
CRICOS Provider Code 00301J
Health
Promotion

10. PUBH1000
Introduction to Public Health
Curtin University is a trademark of Curtin University of Technology
CRICOS Provider Code 00301J
Next Week:
Governance for
Health
By this point, it's become pretty clear that for sustained change to improve
health we need to engage in the political sphere and build healthy public
policy. So that's where we head next.
Health Promotion