Quality Statements and Seven Steps to Strategic Quality Planning

What is a quality statement?, Quality statements and tenders, What does a quality statement include?, Define the term strategy?,
Vision Statement, Mission Statement, Quality Policy Statement and seven steps to strategic Quality Planning

1. Presented by
Dr. R. RAJA, M.E., Ph.D.,
Assistant Professor, Department of EEE,
Muthayammal Engineering College, (Autonomous)
Namakkal (Dt), Rasipuram – 637408
MUTHAYAMMAL ENGINEERING COLLEGE
(An Autonomous Institution)
(Approved by AICTE, New Delhi, Accredited by NAAC, NBA & Affiliated to Anna University),
Rasipuram - 637 408, Namakkal Dist., Tamil Nadu.
Quality Statements and Seven Steps to Strategic Quality Planning

2. Quality Statements
What is a quality statement?
The quality statement deals with this problem. You may already have a quality
statement for general use in your business or you can create one as part of your
response to a tender. It should help to convince the buyer that you are the right
supplier for their needs.
A quality statement lays out your firm's working practices and commitment to
providing a good service. It should explain how effective and efficient your
methods for carrying out the project will be

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Quality statements and tenders
When creating your quality statement, bear in mind that you will need to
customise it extensively for every tender. There are no hard and fast rules about
what type of quality statement might be asked for; it depends on the type of
procurement, the requirements, the importance of quality standards and the
evaluation criteria.
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What does a quality statement include?
Typically, a quality statement covers issues such as:
How you would approach and manage the project;
Your quality management system, and whether you are accredited to any
standards (eg ISO 9001);
Compliance with legal requirements, and your policies in areas such as health
and safety, equality and sustainability;
The qualifications and experience of key personnel;
Previous experience on similar projects, including references.

Often, the buyer will tell you what information you need to include in your quality
statement - for example, asking you to include a copy of your health and safety
policy - and explain how your quality statement will be assessed.

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5. Strategic Planning
Define the term strategy?
In order to understand the concept of strategic management, first we need to
understand the literal meaning of the word “strategy”. The definition is mentioned
below:
1.The science and art of using all the forces of a nation to execute approved plans
as effectively as possible during peace or war. The science and art of military
command as applied to the overall planning and conduct of large-scale combat
operations.
2.A plan of action resulting from strategy or intended to accomplish a specific
goal.
3.The art or skill of using stratagems in endeavors such as politics and business

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What is the relation of Strategic Planning and Total Quality Management?
When an organizations chooses to make quality a major competitive edge
(differentiation), it becomes the central issue in strategic planning.
This is especially reflected in vision, mission and policy guidelines of an
organization.
An essential idea behind strategic quality planning is that the product is
customer value rather than a physical product or service.
This feat cannot be achieved unless an organization creates a culture of quality
and no strategy and plan can be worthwhile unless it is carefully implemented.
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What do you understand by the term quality statements? Elaborate them with
examples.
Quality statements are part of strategic planning process and once developed,
are occasionally reviewed and updated.
There are three types of quality statements:
1.Vision statement
2.Mission statement
3.Quality policy statement
The utilization of these statements varies from organization to organization.
Small organization may use only the quality policy statement

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1. Vision Statement: The vision statement is a short declaration what an
organization aspires to be tomorrow. A vision statement, on the other hand, describes
how the future will look if the organization achieves its mission.
Successful visions are timeless, inspirational, and become deeply shared within the
organization, such as:
1.IBM’s Service
2.Apple’s Computing for the masses
3.Disney theme park’s the happiest place on the earth, and
4.Polaroid’s instant photography

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2. Mission Statement: A mission statement concerns what an organization is all
about. The statement answers the questions such as: who we are, who are our
customers, what do we do and how do we do it. This statement is usually one
paragraph or less in length, easy to understand, and describes the function of the
organization. It provides clear statement of purpose for employees, customers, and
suppliers.
An example of mission statement is:
Ford Motor Company is a worldwide leader in automatic and automotive related
products and services as well as the newer industries such as aerospace,
communications, and financial services. Our mission is to improve continually our
products and services to meet our customers’ needs, allowing us to prosper as a
business and to provide a reasonable return on to our shareholders, the owners of our
business.

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3. Quality Policy Statement: The quality policy is a guide for everyone in the
organization as to how they should provide products and services to the customers. It
should be written by the CEO with feedback from the workforce and be approved by
the quality council. A quality policy is a requirement of ISO 9000.

A simple quality policy is:
Xerox is a quality company. Quality is the basic business principle for Xerox.
Quality means providing our external and internal customers with innovative
products and services that fully satisfy their requirements. Quality is the job of every
employee.

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How an organization can do strategic quality planning?
The process starts with the principles that quality and customer satisfaction are
the center of an organization’s future. It brings together all the key stakeholders.
The strategic planning can be performed by any organization. It can be highly
effective, allowing the organizations to do the right thing at the right time, every
time.

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There are seven steps to strategic Quality Planning:
Discover customer needs
Customer positioning
Predict the future
Gap analysis
Closing the gap
Alignment
Implementation

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1. Customer Needs: The first step is to discover the future needs of the customers.
Who will they be? Will your customer base change? What will they want? How will
they want? How will the organization meet and exceed expectations?

2. Customer Positioning: Next, the planners determine where organization wants to
be in relation to the customers. Do they want to retain, reduce, or expand the
customer base. Product or services with poor quality performance should be targeted
for breakthrough or eliminated. The organization’s needs to concentrate its efforts on
areas of excellence.

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3. Predict the future: Next planners must look into their crystal balls to predict the
future conditions that will affect their product or service. Demographics, economics
forecasts, and technical assessments or projections are tools that help predict the
future.

4. Gap Analysis : This step requires the planner to identify the gaps between the
current state and the future state of the organization. An analysis of the core values
and concepts is an excellent technique for pinpointing gaps.
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5. Closing the Gap: The plan can now be developed to close the gap by establishing
goals and responsibilities. All stakeholders should be included in the development of
the plan.
6. Alignment: As the plan is developed, it must be aligned with the mission, vision,
and core values and concepts of the organization. Without this alignment, the plan
will have little chance of success.
7. Implementation: This last step is frequently the most difficult. Resources must be
allocated to collecting data, designing changes, and overcoming resistance to change.
Also part of this step is the monitoring activity to ensure that progress is being made.
The planning group should meet at least once a year to assess progress and take any
corrective action.
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16. Thank You
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