Research proposal Guidelines to the learners.pdf

his document is a research essay examining the effects of colonization and Western influences on Thai society, women, and organizations.

1. Research Proposal
Presentation
Product Research Proposal for Ingoude Company
Timmerman
Industries
02 May, 2024

2. Timmerman
Industries
Hello!
Warm greetings to all present. As we gather here today, I am excited to introduce our
research proposal for Ingoude Company, which aims to address key challenges and
capitalize on emerging opportunities in the market.

3. Agenda Overview
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Background of the study
Problem Statement
Framework
Methodology
Qualitative
Quantitative
Proposed Timeline
Analysis

4. Background of
the Study
Our research focuses on the product market, an
innovative solution designed to make the product
become a top-of-mind product.
By understanding market demand, competition, and
technology, we aim to unlock this new product's
potential, addressing critical needs and driving
innovation in the market. Through this research, we
aim to provide insights into its successful
development, launch, and adoption, creating lasting
value for stakeholders.

5. Problem Statement
We're studying the market for a new
product, analyzing consumer trends and
competition. Our goal is to identify
opportunities and challenges, gain
valuable insights, and position the
product for success.
Our study aims to pinpoint challenges and opportunities,
assess feasibility, and offer strategic insights.
Scope of the Study
Understanding its market implications is crucial for
businesses aiming to stay competitive and meet evolving
customer needs.
Relevance of the Study
How can the new product effectively address the market
needs, leverage market trends, and differentiate itself in
the competitive landscape?
Research Question

6. Framework
Innovation Adoption Theory
Market Segmentation Theory
Product Differentiation Theory
Overview Proponents
Aaron Loeb
Innovation Adoption
Theory Maker
Daniel Gallego
Market Segmentation
Theory Maker
Reese Miller
Product Differentiation
Theory Maker

7. Methodology
We'll use qualitative research to explore
consumer preferences, attitudes, and
experiences on the new product.
Qualitative Methods
Quantitative research involves
analyzing numerical data to measure
relationships, trends, and patterns. We'll
use quantitative methods to measure
phenomena related to the new product.
Quantitative Methods

8. Qualitative Data
Administering structured questionnaires to a large sample of respondents to
gather data on consumer demographics, preferences, and purchase
intentions regarding the new product.
Soo Jin Ae
Actor
Lars Peeters
Accountant
Rufus Stewart
Doctor
Murad Naser
Scientist
Richard Sanchez
Chef
Matt Zhang
Journalist

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Item 2
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Item 1
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Quantitative Data
Using statistical techniques such as
regression analysis, correlation analysis, and
hypothesis testing to identify relationships
between variables and test hypotheses
related to the new product.

10. January February March April
Week 1-2: Finalize Research
Proposal Outline and Objectives
Week 1-2: Develop Research
Methodology and Instruments
(Qualitative and Quantitative)
Week 1-2: Recruit Participants
for Qualitative Interviews and
Focus Groups
Week 1-2: Transcribe and
Analyze Qualitative Data,
Identify Emerging Themes
Week 3-4: Conduct Literature
Review on Relevant Theories
and Concepts
Week 3-4: Obtain Ethical
Approval and Permissions for
Data Collection
Week 3-4: Conduct Qualitative
Data Collection
Week 3-4: Design and
Administer Quantitative Surveys
Proposed Timeline

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Analysis
The analysis for the product research proposal
presentation encompasses a comprehensive
examination of the market landscape, consumer
insights, competitive dynamics, feasibility
considerations, and strategic recommendations.

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Item 1
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Item 2
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Item 3
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Analysis
Through a deep dive into market trends, consumer
preferences, and competitor strategies, the proposal
aims to identify opportunities, challenges, and
potential pathways for success.

13. Our Portfolio

14. Testimonial
Alfredo Torres
It addresses a real need in the
market and has the potential to
revolutionize the industry.
Chad Gibbons
The positive feedback received so
far is incredibly promising.
Bailey Dupont
Its unique features and benefits
make it a game-changer in the
market!
Dani Martinez
Consumers are genuinely excited
about this product!

15. Thank You
02 May, 2024
Timmerman
Industries