RUDRANIL HALDAR ENTREPRENEURSHIP MIM502.pptx

RURAL MARCKETING IN INDIA

1. NAME :- RUDRANIL HALDAR STREAM :- BBA HOSPITAL MANAGEMENT SEMESTER :- 5 th COLLAGE ID :- JIS/2023/0822 ROLL :- 31842823027 SUBJECT :- ENTREPRENEURSHIP SUBJECT CODE :- MIM502 TOPIC :- RURAL MARKETING IN INDIA: OPPORTUNITIES & CHALLENGES CONTACT :- 9332818881 JIS COLLAGE OF ENGINEERING

2. Definition: Marketing of goods & services to rural areas, fulfilling the needs of rural consumers . Scope: Includes agricultural inputs, consumer goods, services, and rural infrastructure . Significance: Rural India accounts for ~65% of India’s population and a major share of consumption . Introduction to Rural Marketing

3. Large, scattered population . Agriculture-based economy . Low literacy levels, but increasing awareness . Seasonal demand due to agricultural cycles . Growing penetration of mobile & internet services. Characteristics of the Rural Market

4. Expanding consumer base for FMCG, healthcare, telecom, and banking . Source of economic growth for the nation . Rising rural incomes due to government schemes & non-farm employment . Increasing aspirations due to exposure to urban lifestyles . Importance of Rural Marketing

5. Government initiatives: PMGSY, MGNREGA, BharatNet . Digital connectivity & e-commerce expansion . Better road & transport infrastructure . Microfinance & rural banking access . Rural entrepreneurship & self-help groups. Key Drivers of Growth

6. Untapped demand for quality goods and services . Growing healthcare and education needs . Potential for agri -based industries & farm-to-market linkages . Digital marketing & mobile commerce in rural areas . Renewable energy solutions (solar, biogas). Opportunities in Rural Marketing

7. Poor infrastructure in remote areas . Low literacy and awareness . Seasonal income and irregular purchasing power . Cultural diversity & varied consumer preferences . Limited reach of traditional advertising channels. Challenges in Rural Marketing

8. Develop low-cost, durable products suited for rural needs . Use local language and culturally relevant promotions . Strengthen distribution networks through rural outlets . Leverage mobile vans, haats , and melas for sales . Collaborate with NGOs and self-help groups. Strategies to Overcome Challenges

9. Hindustan Unilever’s Project Shakti – women entrepreneurs selling FMCG in villages . ITC e- Choupal – digital platform for farmers to get market prices & sell directly . Amul – cooperative model empowering dairy farmers. Case Studies & Examples

10. Rural India offers huge growth potential but requires tailored marketing strategies. Success depends on understanding rural needs, improving accessibility, and building trust . With the right mix of innovation and inclusivity, rural marketing can transform India’s economy. Conclusion