sales plan

1. <Company name> <Sales team name> <year> Sales Plan

2. Agenda Introduction Sales Situation Strategic Positioning Sales Objectives Sales Forecast Sales Model Sales Budget Timeline Key Success Factors Next Steps Questions <year> Sales Plan

3. Introduction <year> Sales Plan

4. Introduction : Sales Team Mission <Add mission statement here.> <year> Sales Plan

5. Introduction : Sales Team Organization <year> Sales Plan

6. <year> Sales Situation <year> Sales Plan

7. <year> Sales Situation : Sales Highlights <Item 1> <Item 2> <Item 3> <year> Sales Plan

8. <year> Sales Situation : Sales Lowlights <Item 1> <Item 2> <Item 3> <year> Sales Plan

9. <year> Sales Situation : Combined Results <year> Sales Plan Quarter Estimated Actual Q1 $ xx M $ xx M Q2 $ xx M $ xx M Q3 $ xx M $ xx M Q4 $ xx M $ xx M Total $ xx M $ xx M

10. <year> Sales Situation : Problem Statement <Include sales risks and weaknesses during year.> <year> Sales Plan

11. <year> Sales Situation : Opportunity Statement <Include sales strengths and opportunities during year.> <year> Sales Plan

12. Strategic Positioning <year> Sales Plan

13. Strategic Positioning : Market Opportunity <year> Sales Plan

14. Strategic Positioning : Competitive Advantage <year> Sales Plan <Competitor 1> <Company> can gain competitive share over <competitor 1> by… <Competitor 2> <Company> can gain competitive share over <competitor 2> by… <Competitor 3> <Company> can gain competitive share over <competitor 3> by… <Competitor 4> <Company> can gain competitive share over <competitor 4> by…

15. Strategic Positioning : Target Audience <year> Sales Plan

16. Strategic Positioning : Strategies for Competition <Item 1> <Item 2> <Item 3> <year> Sales Plan

17. Strategic Positioning : Audience Profile <Item 1> <Item 2> <Item 3> <year> Sales Plan

18. Strategic Positioning : Company Positioning Key differentiators: <Item 1> <Item 2> <Item 3> <year> Sales Plan

19. Strategic Positioning : Market Opportunity Summary <Item 1> <Item 2> <Item 3> <year> Sales Plan

20. Sales Objectives <year> Sales Plan

21. Sales Objectives : Details <Item 1> <Item 2> <Item 3> <year> Sales Plan

22. Sales Objectives : Details (continued) <Item 4> <Item 5> <Item 6> <year> Sales Plan

23. <year> Sales Forecast <year> Sales Plan

24. <year> Sales Forecast : Details <year> Sales Plan Quarter Estimated Q1 $ xx M Q2 $ xx M Q3 $ xx M Q4 $ xx M Total $ xx M

25. Sales Model <year> Sales Plan

26. Sales Model : Outbound Sales <year> Sales Plan

27. Sales Model : Sales Channels <Item 1> <Item 2> <Item 3> <year> Sales Plan

28. <year> Sales Budget <year> Sales Plan

29. <year> Sales Budget : Details <year> Sales Plan Quarter Estimated Q1 $ xx M Q2 $ xx M Q3 $ xx M Q4 $ xx M Total $ xx M

30. Timeline <year> Sales Plan

31. Timeline : Details <year> Sales Plan Initiative Start Finish

32. Key Success Factors <year> Sales Plan

33. Key Success Factors : Details <Item 1> <Item 2> <Item 3> <year> Sales Plan

34. Key Success Factors : Details (continued) <Item 4> <Item 5> <Item 6> <year> Sales Plan

35. Next Steps <year> Sales Plan

36. Next Steps : Details <Item 1> <Item 2> <Item 3> <year> Sales Plan

37. Next Steps : Details (continued) <Item 4> <Item 5> <Item 6> <year> Sales Plan

38. Questions <year> Sales Plan