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1. product product​ product summary summary summary summary Update on the plan and progress​

2. agenda a Product overview​ The competition​ Go to market​ Executive plan​ Product Pricing​ Marketing Plan​ Product Launch Plan​ Industry Overview​ Competitive Analysis​ Product SWOT Analysis​ Product Pricing​ Marketing Plan​ Product Launch Plan​ Our Team​ Product Budget​ Up Next​ Presentation title 2

3. product overview

4. Customer profile Our target customer is Gen Z The customer is between the ages of 18-34 Big users of social media Presentation title 4

5. Value proposition Product customer Benefits Experience Features Wants Fears Needs Sync across devices Include images Rich metadata Everything everywhere Never forget External brain Remember everything Simple Easy syncing Fast to use Remember things Write things down Save information Losing things Locked into a system Fast to enter things Share notes with people Single system Presentation title 5

6. Product roadmap Presentation title 6 Q1 2OYY Financial planning commences Q2 20YY Beta registration opens to the public 200 Subs Initial subscribers Q3 20YY Advertising campaign kicks off Q4 20YY MVC launches on all markets 500 Subs Final subscribers

7. Strategic features 1 Simple Easy syncing Fast to use 2 Sync across devices Include images Rich metadata 3 Fast to enter things Share notes with people Single system Presentation title 7

8. The competition The competition The competition The competition The competition The competition The competition The competition

9. Industry overview 24% 31% 49% 91% Retail sales Online sales Market sales Product satisfaction Presentation title 9

10. Competitive analysis Our product Competitive research Our product is priced below that of other companies on the market Simple and easy to use, compared to the complex equipment of the competitors Company A Product is more expensive Companies B & C  Product is expensive and inconvenient to use Presentation title 10

11. Product swot analysis p Strengths Weaknesses Opportunities Threats The competition is dropping the price of their product to match ours Affordability is the main draw for our consumers to our product Our product hit the market late, so we have to catch up with other companies Our product is priced below that of other companies on the market Presentation title 11

12. Go to go to go to market market market market

13. Product pricing Presentation title 13 Customer value-based pricing Competition based pricing Cost-based pricing Weak Medium Strong Price realization Price orientation Company A Company D Company B Company C Our product

14. Marketing plan Price Product Place Promotion Budget flexible for social marketing Ad directing customers to our product Popular social media companies Promotion will run for two weeks Presentation title 14

15. Pre-roll out Roll out product to local region Pre-release Product public release Feedback Gather feedback and fix bugs Announce Public preview and announcement Launch General product release Product launch plan Presentation title 15

16. executive plan Executive plan

17. Our team Presentation title 17

18. Product budget Column A Column B Column C Column D Column E Column F Q1 10 100 50 10 $6,750 $1,013 Q2 50 500 60 500 $33,750 $5,063 Q3 200 2000 100 5000 $135,000 $20,250 Q4 400 4000 120 50,000 $270,000 $40,500 Presentation title 18

19. Up next 1 Business management opportunity sizing 2 Product positioning in-market user testing 3 Media outreach lead optimization Presentation title 19

20. Mirjam Nilsson​ 206-555-0146 [email protected] www.contoso.com Thank thank Thank You You You you Thank you