Scaling up CS: My 3 Revenue Growth Strategies with Hook Natasha Evans, Head of Customer @ Hook

SaaStr Europa 2024

1. Scaling Up CS: My 3 Revenue
Growth Strategies
Natasha Evans
Head of Customer
Hook

5. Value narrative
Health Score
Forecast

10. Data-driven Health Score

13. Health Score
Churn
forecast $Xm
Upsell
forecast $Ym
Annual forecasting
Broken down by quarter
Net revenue
forecast $Zm

15. Key Takeaways

16. Key Takeaways
Fight for better data for Customer Growth!
Data is key to creating a compelling value narrative, understand health,
align resource better and build predictability into your revenue
Start with small steps; any business can create a value narrative, health
score and forecast

17. Thank You!