SEEMA KUMARI BPT 4th year secondary data.pptx

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1. SECONDARY DATA NAME-SEEMA KUMARI SUBMITTED TO – DR. SONIA SINGLA MUR1900196 SUBJECT - RESARCH METHOLOGY B.P.T.4 TH YEAR

2. What is secondary data It refers to data that that was collected by someone other than the user. Common sources of secondary data for social science include censuses, information collected by government dept’s, organisational records and data that was originally collected for other research purposes

3. PURPOSE OF SECONDARY DATA  •Extracting the relevant information from other sources, previous studies. •Fact findings : descriptive information to support research • Model building : specifying relationship between two or more variables •Data mining : exploring data through computer. Using computer technology to go through volumes of data to discover trends about an organisation’s sales customers and products

4. PURPOSE OF SECONDARY  DATA • Extracting the relevant information from other sources, previous studies. • Fact findings : descriptive information to support research • Model building : specifying relationship between two or more variables • Data mining : exploring data through computer. Using computer technology to go through volumes of data to discover trends about an organisation’s sales customers and products

5. CRITERIA FOR EVALUATING  SECONDARY DATA  • Specifications : methodology used to collect the data . •Error : accuracy of the data •Currency : when the data were collected •Objectives : the purpose for which the data were collected •Nature : the content of the data • Dependability : overall, how dependable are the data

6. ADVANTGES OF SECONDARY  DATA  It is economical. It saves efforts & expenses. It is time saving. It helps to make primary data collection more specific since with the help of secondary data. It helps to improve the understanding of the problem. It provides a basis for comparison for the data that is collected by the researcher.

7. DISADVANTAGES OF SECONDARY  DATA Secondary data is something that seldom fits in the frame work of marketing research factors. Reasons for its non fitting are- a) Unit of secondary data collection- suppose you want information on disposable income, but the data is available on gross income. The information may not be same as we require. Accuracy of secondary data is not known . Data may be outdated(one can only hope that the data is of good quality)

8. USES OF SECONDARY  DATA  •Identify the problem •Better define the problem •Develop an approach to the problem •Formulate an appropriate research design •Answer certain research questions and test some hypothesis •Interpret primary data more insightfully

9. THANK YOU