Services marketing question paper (1).p

Services marketing question paper (1).pdf

1. TheMaharajaSayajiraoUniversityofBaroda
FacultyofCommerce
DepartmentofCommerceandBusinessManagement
PostGraduateDiplomainMarketingManagement(evening)Program
FirstSemesterMidSemesterExamination-October2024
Subject:ServicesMarketing SubjectCode:CBM4111
Day&Date:Wednesday,16thOctober2024 Time:06:30-07:30pm
MaximumMarks:30.
Q.1WhatismeantbyServicesandhowarethedifferentfromGoods?Elaborate. [15]
Q.2.DescribethevariousElementsthatmakeupthePromotionMix.Explainwithexamples.
[15]
Q3.WhatdoyoumeanbySERVQUAL?FocusonitsvariousDimensionsforMeasuringService
Quality. [15]
Q.4ProvideanExplanationoftheServiceQualityGapModel. [15]