Ict and Ebusiness Retail Industry
ICT and e Business Impact in the Retail Industry
Study report No. 04/2008
European Commission, DG Enterprise Industry e Mail: entr innov ict
[email protected],
info@ebusiness watch.org
Impact Study No. 04/2008
ICT and e Business Impact in the Retail Industry
A Sectoral e Business Watch study by empirica GmbH
Final Report
Version 4.0 September 2008
This report was prepared by empirica on behalf of the European Commission, Enterprise Industry
Directorate General, in the context of the Sectoral e Business Watch programme. The Sectoral e
Business Watch is implemented by empirica GmbH in cooperation with Altran Group, Databank
Consulting, DIW Berlin, IDC EMEA, Ipsos, GOPA Cartermill and RambГёll Management based
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5 1 1.1 1.2 1.3 2 2.1 2.2 2.3
2.3.1 2.3.2 2.3.3
Introduction ................................................................................................... 9 The Sectoral e
Business Watch......................................................................................... 10 ICT and e Business key
terms and concepts .................................................................. 13 Study objectives and
methodology..................................................................................... 18 Context and background
............................................................................. 22 Sector definition scope of the
study................................................................................. 22 Industry background
.......................................................................................................... 24 Trends and challenges
...................................................................................................... 25
Macro economic developments slowing down retail sales ................................................................
26 Increasing concentration and strong competition..............................................................................
27 Changing consumer
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