SlidePresentationForChristopherEdgerton2024

Project for Full Sail

1. ,
musi
Christopher Edgerton
Bus1119-0
Music Business Concentration
August 18, 2024
Personal Brand Exploration

2. Resource; Smart Goals and Freepix.com
Get hired as a A&R for an major record label. Submit applications/resumes and internships at major record
labels. My platforms of finding employment will be LinkedIn, Music Jobs, and Music Business Worldwide
before November 1, 2026.
Career Category: Starting Career
Short Term Career Goal:
Long Term Career Goal:
In 2030, I will be the owner/founder/C.E.O of my own record label, Pure Life Style.
FreePix.com
Goals

3. OCCUPATION:MUSIC BUSINESS
PROFESSION
POTENTIAL JOB TITLES: •A&R DIRECTOR
•TALENT SCOUT
•A&R MANAGER Caption
Resource: LinkedIn

4. TARGET AUDIENCE
Exercise sheet 2BResource: Book Yourself Solid
Major/Indie
Record
Labels
Film & Tv
Music
Supervisors
Music
Publishers
Music
Licensing
Companies
Ad
Agencies
Video
Game
Manufact
urers
X
X
X X
X
X X

5. COMPETITION
Christopher
Edgerton
Emily Gene
Baldridge
Work Experience:
:Creative/A&R/Music Publisher (1 yr, 7 months)
:Founder of New Kid Ent (4 yrs, 8 months)
:Creative Coordinator for PeerMusic (1 yr, 6 months)
Education:
Tulane University (Bachelors in Comm. & Music) 2016 to 2020
Noteworthy Experience:
Skills & Proficiencies:
Overall Online Presence:
7+ years in the music industry
Networking - 16 Endorsements
Social Media - 12 Endorsements
Event Planning - 18 Endorsements
:500+ connections, graduated college, over 7 years in experience, entrepreneur
: Grade - 100/100
Work Experience:
Education:
Noteworthy Experience:
Skills & Proficiencies:
Overall Online Presence:
10+ years in the music industry
Currently attending Full Sail, Graduating 2026
8+ years of owning a recording studio
0 Endorsements
0 Presence
Grade 1/100
Resource: LinkedIn

6. IDENTITY
CORE VALUES:
1.) Wealth
2) Family
3) Health
4) Consistency
5) Peace
Vision:
Finding new music artist that hasn’t been discovered
Passion:
Music
Super Power:
Bringing the best out of music artists
Guiding Principles:
Golden Circle:
Why:
Giving artists an opportunity to live their musical dreams
How:
What:
Providing direct access to record labels and other music opportunities.
A&R for major record labels.
Commitment and Consistency is key to success.
Resources: BYSI, Ted Talk

7. I help record labels maintain and strengthen their brand,
by recruiting new and impressive talent to the label.
Promise & Position
Promise:
Position:
Recruiting new talent.
Resources: Personal Branding for Dummies, Positioning
Caption

8. NETWORKING
Industry Events:
Music Biz Conference 2025
May 12-15, 2025
2450 Galleria Pkwy, Atlanta, GA 30339
“Music networking event amongst professional major music companies.”
Next Gen_U Event
September 28, 2025
1909 15th Ave, Nashville, TN 37212
“To blend academia with action by writing students, faculty, and the greater music community.”
Elevator Pitch:
Over the past couple of years, music has became over saturated with subpar music that sounds the same. My brand is to bring relatable music and heart-felt artist to the frontline of entertainment.
Bridging the gap of major record labels and undiscovered musicians. I have started promoting one artist, by the name of Jay Mills. He is super talented and just needs to get to the right record label.
After years of owning a recording studio and working with gifted artists around the nation. I want to give them opportunities I never had, so they can share their talent with the world.
As an A&R, I can continue to bring great artists to their brand.
Mentorship:
Seeking a internship or counseling with an A&R in the music industry.
Resources: MBA

9. Digital Marketing
Online ID Calc Scores: Brand Archetype:
Digital Marketing Strategy to Improve Online ID Calculator Scores While Exuding Brand Archetype:
* Volume: Greater than 0
* Validation: Less than 0
* Diversity: Less than 0
* Purity: 3%
* Relevance: Zero
Royalty Brand: To Create a prosperous, successful community. To leverage their authority and lead by example.
*Focus Variables: All
*Type Of Conduct: Short videos of working with artists. Interviews on podcasts promoting ability. Social media posts of traveling and networking with people.
*Primary Tools For Distribution: Facebook, Instagram, LinkedIn, YouTube, Publications, Magazines
Resources: Kaye Putnam, CareerBlast, Brand Yourself

10. Professional Development
Technical Transferable
Initative & Proactivity
Task: More internet presence and work with SEO companies
Org: LinkedIn learning
Date: November 2026
Research
Business & Management Skills
Knowledge of Music Business
Task: Explore A&R professional profiles and attend music conferences.
Org: LinkedIn
Date: November 2026
Task: Finish my bachelors in music business.
Org: Classes at Full Sail
Date: November 2026
Task: Attend Music Conferences
Org: Music Business Association
Date: November 2026
Resources: LinkedIn

11. References
1) Mind Tools Contact Team, (2024), Smart Goals, Retrieved August 17, 2024, MindTools.com
2) LinkedIn, (2024), Retrieved August 17, 2024, https://www.linkedin.com/search/results/all/?keywords=music A& r profession&origin=GLOBAL_SEARCH_HEADER&sid=uqK
3) Michael Port, (April 2013), Book Yourself Solid: Chapter 1 Exercise Sheet 2B, Retrieved August 16, 2024, Book Yourself Solid
4) Emily Gene Baldridge, (2024), LinkedIn Profile, Retrieved August 16, 2024, Emily LinkedIn Profile
5) Simon Sinek, (July 2011), Ted Talk: How great Leaders Inspire Action, Retrieved August 17, 2024, Simon Sinek
6) Susan Critton, (June 2012), Personal Branding for Dummies, Retrieved August 17, 2024, O'reilly
7) Al Ries, Jack Trout, (January 2001), Positioning, Retrieved August 17, 2024, o'reilly
8) Kaye Putnam, (2024), Brand Archetype, Retrieved August 9, 2024, KayePutnam.com
9) CareerBlastTv, (2023), ID Calculator, CareerBlast.com
10) William Arruda, (October 2019), Digital You, Retreieved August 17, 2024, oreilly