Successful entrepreneur "Deep Kalra"

One of the India's no. 1 Travel website makemy trip's owner success story and a successful entrepreneur story

1. Presented by: naushama Yasmin Successful Entrepreneur- Deep Kalra

2. Early Life Deep Kalra was born in Hyderabad and grew up in Ahmedabad and Delhi Deep Kalra obtained his bachelor’s degree from St. Stephen’s College, Delhi and his Master of Business Administration degree (MBA) degree from IIM Ahmedabad – Indian Institute of Management Ahmedabad in 1992 His career started soon after he completed his  MBA degree He went on to work for companies like ABN AMRO Bank, GE Capital, etc ! At GE Money, Deep’s career was progressing well Three years at the bank, Deep decided to turn an entrepreneur Deep is a founding member of an NGO named I am Gurgaon He is also a part of the governing body of Ashoka University

3. History Deep Kalra is an entrepreneur, Indian businessman who is the founder and group CEO of the largest Indian online travel company,  MakeMyTrip Deep Kalra took a huge risk by quitting good paying and stable job at ABN Bank He saw internet industry growing as fire, then the idea of online travel booking came to his mind Hence, with a funding of USD 2- million from e-ventures and along with co founder like- Keyur Joshi, Rajesh Magow and Sachin Bhatiya Deep began his new journey with MakeMyTrip.com in 2000

4. Cont. His small start up in Delhi focusing on the NRI market- people seeking an economical ticket to visit home MMT recorded sales of Rs . 1000 crore and break even in 2008 A 50% Growth was a stunning achievement for a company less than 10 years old Its aimed to offer a range of best-value products and services along with cutting edge technology and dedicated round-the-clock customer support

5. MakeMyTrip’s Offerings International and Domestic Air tickets Holiday Package and Hotels Domestic Bus and Rail Tickets Private Car and Taxi Rentals MICE (meeting, incentive, conferences & exhibitions) B2B and Affiliated Services

6. MMT’ Strategy Expand our hotels and packages business Expand our services and products portfolio to enhance Cross-Selling Opportunity Expand our Travel Agents network Enhance our services platforms by investing in technology Expand new G eographic Market Pursue Selective Strategic Partnerships and Acquisitions

7. Challenges Faced Sell other products online To manage many investors Being innovative Sustaining in economy crisis Indian business profitable

8. MMT’s Views of the Customers Short lesd time for booking holiday (3-6weeks) Preference for pre-planned travel Attitude towards travel: giving importance to status Specific needs(e.g. dietary) because of their social/ religious background No specific language problem: many I ndian s poke English Preference for familiar Indian food

9. Choice of T arget Customer Males living in metros Age group 24-44 years Who are married With a monthly household income of over R s . 30000 From families which were internet savvy With usage beyond email Deal hunters Early adopters

10. Qualities of Deep Kalra as Entrepreneur Risk Taker Innovative Inner confidence Fun in work Honesty Support from family Belief

11. Advice to young Entrepreneurs Choose your field very carefully Plan your funding very carefully Its all about people Make friends at works and promote an honest and open working atmosphere Don’t focus too much on exits

12. Thank You