summary chapter 14 group 5, about english education

summary

1. Learning English from Online
Advertisements - An Electronic
Portfolio Project
Learning English from Online
Advertisements - An Electronic
Portfolio Project
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ELT Media Design

2. Group 5: Group 5:
Fathul Aziz
Iffatunniswa
Iltha Aprilia
Karliana Novita
Fathul Aziz
Iffatunniswa
Iltha Aprilia
Karliana Novita

3. In this chapter, Mei-hui Liu explores the concept of using online advertisements
as a means to learn English. She introduces the idea of an electronic portfolio
project that leverages these advertisements to enhance language learning. Liu
discusses the benefits and challenges of this approach and provides practical
insights for educators and learners.
The chapter begins with an overview of the increasing prevalence of online
advertisements in today's digital world. These advertisements are not only
pervasive but also rich sources of authentic language content. Liu argues that
tapping into this resource can significantly benefit language learners, as they
are exposed to real-world language usage, idiomatic expressions, and cultural
nuances.

4. The electronic portfolio project proposed by Liu involves
creating a curated collection of online advertisements
that are relevant to the learners' interests and language
proficiency levels. These advertisements could be in
various formats, such as videos, images, or text-based
ads. The key is to select advertisements that are
engaging and aligned with the learning objectives.

5. Liu discusses the pedagogical strategies that can be employed
within this project, such as:
1. Language Analysis: Encouraging learners to analyze the language used in
advertisements, including vocabulary, grammar structures, and rhetorical devices.
2. Cultural Context: Exploring how advertisements reflect cultural values, beliefs,
and norms, thereby enhancing cultural competence.
3. Multimodal Learning: Leveraging the diverse formats of online advertisements to
cater to different learning styles and preferences.
4. Interactive Activities: Designing interactive tasks and exercises based on the
advertisements to promote active engagement and comprehension.
5. Reflection and Feedback: Incorporating reflection components where learners
can articulate their thoughts, opinions, and learning insights. Providing constructive
feedback to support continuous improvement.

6. The chapter also addresses potential challenges, such
as the need for digital literacy skills, critical thinking
abilities to evaluate advertisements critically, and
considerations regarding privacy and online safety
Overall, Mei-hui Liu's electronic portfolio project
presents a creative and practical approach to using
online advertisements as a valuable resource for
English language learning. By harnessing the power of
digital media, educators can create dynamic and
immersive learning experiences that resonate with
contemporary learners.

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