Tata motors

case study TATA MOTORS, 500 Fortune company

1. BY:- Abhishek kumar , Abdul Abhay Singh , Manish M isra PRESENTATION

2. INDEX HISTORY Company's Profile Plants Product Range Key Strategies Future Prospects

3. History Commercial vehicle sector – 1954 forming joint venture - Daimler-Benz Passenger vehicle market – 1991 L aunched Indica in 1998 Joint venture with Marcopolo (Brazil) – 2006 Rajiv Gandhi National Quality Award in 2009

4. Cont. In 2010 acquire 80% stake in Trilix (Italian). In 2012 Tata Motors invest ₹6 billion in DRDO

5. TATA MOTERS LTD Founded : 1945; 74 years ago Founder : Ratan Tata Headquarters : Mumbai, Maharashtra Key People : Natarajan Chandrasekaran Guenter Butschek (CEO) Parent : TATA Group Area Served : Worldwide

6. Conts . Services : Automotive design, Outsourcing service Revenue : US$43.910 billion Net Profits : U S $1.31 billion No. of employees : 81,090 Subsidiaries : Jaguar Land Rover ( F ord, USA) Tata Daewoo (South Korea) Tata Hispano

7. PLANTS Jamshedpur Pune Lucknow Patnagar Sanand

8. PRODUCTS range

9. Key Strategies There could be number of factors that contribute to the success of the company But the key factors the success of The include. Quality Innovation Distribution Channel Variety of products Promotion Product attributes