Technical-Writing-Presentation for students

This is for intended for those who studied technical writing for English majors.

1. Communication
in
Business

2. Learning Objectives:
By the end of this lesson, students should be able to
accomplish the following:
a. demonstrate an understanding of communication
fundamentals in business and organizational contexts;
b. differentiate between business and organizational
communication;
c. identify various communication channels and
documents utilized in business and organization;
d. apply effective communication skills in practical
scenarios;
e. and recognize and propose solutions to common
communication challenges encountered in business
and organization.

3. Communication in Business
Effective communication is the key to success
in business. That is why business depends so
much on communication. People must
communicate to plan products; hire, train,
and motivate workers; coordinate
manufacturing and delivery; persuade
customers to buy; and bill them for sale
(Locker, 2006).

4. However, presently, according to
Steimle (2017), many entrepreneurs
become more estranged from their
teams, turn off partners, and lose deals
all because they lack basic
communication skills.

5. Often, this lack of skill gets passed
down to teams and the problems are
perpetuated through the organization.
Indeed, great knowledge on proper
and effective communication skills in
business and in organization is vital.

6. Business communication refers to how
people communicate, whereas
organizational communication deals.
with whom to communicate.
Understanding the requirements of
good business communication,
developing good communication skills,
and understanding the channels of
communication in your organization
will ensure success in your career
(Custodio et al., 2013).

7. Communication in business is a
two-way process that follows the
common communication process
of sending and receiving messages.
However, business communication
differs on the medium for it uses
paper, pen, typewriter, or computer
to make the message tangible to
the receiver.

8. Communication in Organization
An organization according to Rosales
et al. (2009) is comprised of people
who are committed to a common goal
and are ready to share information and
resources in pursuit of a desired goal.
Communication in organization is
relaying messages or information
between or among people inside and
outside an organization.

9. There are several written
documents needed to run an
organization. Every single
document has one or more of the
three basic functions of
organizational writing which is to
inform, to promote goodwill, or to
persuade.

10. To persuade
To inform
To promote good will
Basic Functions
of
Communication

11. Table 1:
Internal Documents
Produced in One
Organization

12. Document
Description of
Document
Purpose (s) of Document
Transmittal
Memo accompanying document.
telling why it's being forwarded to
the receiver
Inform, persuade reader to read document,
build image and goodwill
Monthly or quarterly
report
Report summarizing profitability,
productivity, and problems during
period Used to plan activity for
next month or quarter
Inform, build image and good will (report is
accurate, complete, writer understands
company)
Performance Appraisal
Evaluation of an employee's perfor
mance, with recommended areas
for improvement or
recommendation for promotion
Inform; persuade employee to improve
Memo of
Congratulations
Congratulations to employees who
have won awards, been promoted,
or earned community recognition
Promote goodwill

13. Table 2:
External Documents
Produced in One
Organization

14. Document
Description of
Document
Purpose (s) of
Document
Quotation
Letter giving price for a specific
product, fabrication, or service
Inform, promote goodwill (price
reasonable)
Claim/ adjustment
Letter granting or denying customer
request to be given credit for
defective goods
Inform, promote goodwill
Annual Report
Report to stockholders summarizing
financial information for year
Inform, persuade stockholders to
retain stock and others to buy. build
goodwill (company is a good
corporate citizen)
Thank you letter
Letter to suppliers, customers, or
other people who have helped
individuals or the company
Promote goodwill

15. Formal and Informal Channels
of Communication
1. Formal channel of communication follows
the usual pattern of an organizational chart
where the superiors are classified from the
subordinates through connecting the lines of
communication to every member of the
organization.
There are two basic structures that make up the
communication channels of an organization:

16. 2. Informal channel of communication
follows an unstructured channel of
communication where lines and patterns
of the organization are vague. This is
sometimes referred as grapevine because
it usually relays more information than
the formal communication through
chismis or rumor-mongering.

17. COMMUNICATION IN BUSINESS COMMUNICATION IN ORGANIZATION
A. Draw a picture showing the difference between
communication in business and communication in
organization. Use the boxes below.

18. B. The class will be divided into five (5) groups. Each group will
prepare a role play showing how communication in business
and in organization works. Afterward, each group will discuss
their presentation to the class.
C. Interview a company or business manager or supervisor.
List five effective tips on how they communicate with their
employees, clients, and customers.

19. Answer the following questions briefly.
1. How does effective communication contribute to the success of any
business?
2. What activities can you suggest that will develop effective
communication skills for both the employer and the employees?
3. What will happen to the company if the administrators don't know
how to properly communicate well to their subordinates?
4. What are the three basic functions of organizational
communication? Explain each function.

20. Complete the sentences by filling in the correct words/ phrases.
1-3. Communication in ________ deals with how people ________ while
________ in organization focuses on whom to communicate.
4-6. There are three basic functions of organizational communication
which are ________, ________ and ________.
7-8. Effective communication increases ________ satisfaction,
customer ________ and improves a company's image.
9-10. ________ of communication skills will lead to a lot of ________.

21. Thank
You