Tentative World Immunization Day - Federal and Provincial Plan_2025.pptx

Immunization Day

1. Advocacy, Communications, and Social Mobilization Federal Tactical Plan World Immunization Week April 24 – 30, 2025

2. Theme for WIW 2025 World Immunization Week (24-30 April) brings together a diverse coalition of partners to promote the use of vaccines to protect people of all ages against disease. To ensure that the immunization successes of the past 50 years are built on the next decades, this year’s theme, Immunization for All is Humanly Possible aims to continue the “Humanly Possible” campaign from 2024 with a future forward look on the importance of ensuring more people, especially children, are vaccinated. Let’s show the world that Immunization of All is Humanly Possible.

3. Global Visual Identity The Humanly Possible brand and campaign was launched in 2024 to celebrate the 50th anniversary of the Essential Programme on Immunization and is a celebration of all that immunization has accomplished.

4. Campaign Objectives & Audiences To raise awareness that Immunization for All is Humanly Possible , World Immunization Week 2025 aims to: Objective 1: Demonstrate it is humanly possible to have less disease and more life, if people –and their communities –protect themselves and their loved ones from vaccine-preventable diseases through immunization. Objective 2: Encourage governments to turn vaccines into vaccinations through strong immunization programmes at local and national levels to deliver on the promise of immunization for all. Audience 1: Parents, caregivers, household decision-makers, healthworkers, scientists and other health champions. Audience 2: Decisionmakers, leaders and influencers who impact policy and financing for immunization

5. Localized ACSM Toolkit WIW 2025 FEDERAL EVENT Electronic Media Campaign Social Media Campaign Provincial WIW Plans

6. WIW 2025 Localized ACSM Toolkit

7. IEC Material Package Designed and editable artwork for printable material (Banner, Roll-Up, Inaugural Events’ Backdrop, Quarter-page Print Advertisement) Creative Digital Assets (Social Media Graphics, Reels on key messages) Promotional Video Testimonials HCD-based videos with ending WIW tail Creative Digital Assets: Dedicated Cover Photo for Facebook and Twitter with hashtag #VaccinesForPakistan #HumanlyPossible Message cards, short reels and message templates, Video testimonials and Photo Cards Commitments and declarations from Government officials, core and expanded partners, CSOs and other stakeholders to support vaccination advocacy efforts  ACSM Toolkit

8. IEC Package - Theme Option 1

9. IEC Package - Theme Option 2

10. WIW 2025 FEDERAL EVENT CELEBRATION EVENT

11. On April 30th, at F9 Park, Islamabad, we will commemorate World Immunization Week with a special event dedicated to honoring our healthcare workers and vaccine champions. This gathering will serve as a platform to pay tribute to those who have tirelessly served on the frontlines, protecting our communities and saving lives. As part of this event, we will unveil a monument as a symbol of solidarity with healthcare workers, especially those who made the ultimate sacrifice. Through inspiring speeches and award presentations, we'll celebrate their unwavering dedication and mark this day as " Youm -e- Karkunan -e-Sehat” a day to remember and honor our healthcare heroes World Immunization Week

12. DRAFT AGENDA TIME ACTIVITY 10:45 AM Guests to be seated 11:00 AM Arrival of Chief Guest 11:00 – 11:15 AM Recitation of Holy Quran followed by National Anthem (performed by children) 11:15 – 11:25 AM FDI Song 11:25 – 11:30 AM Welcome Address by DG FDI 11:30 – 11:45 AM Partner Speeches (UNICEF, WHO, BMGF) 11:45 – 11:50 AM FDI Journey Video 11:50 – 12:10 PM 3 Video messages from some of the longest serving vaccinators 12:10 – 12:15 PM Award Distribution Ceremony 12:15 – 12:30 PM Ribbon Cutting Ceremony of Tribute Monument & Dedication of 25 April as Youm -e- Karkunan Sehat 12:30 – 12:40 PM Closing Remarks by Chief Guest 12:40 – 12:45 PM Closing Ceremony

13. EVENT SETUP Memoirs of the past – 50 years in photos/videos gallery SMD panels setup with lights displaying best selective photographs Arena branding with EPI designs Panels on EPI and Vaccines A welcome panel that introduces the EPI and its mission A timeline mural depicting the introduction and scale-up of the EPI in Pakistan Panels for each vaccine introduced by the EPI, including the date of introduction and its impact, coverage etc. Change in the technology (cold chain, syringes, data storage, Temperature control, awareness campaigns, introduction of new vaccines etc.) Interactive kiosks with videos and digital archives about each vaccine.

14. EVENT SETUP Tribute Monument The monument features a plaque with 4 strong pillars on each side, symbolizing a key part of immunization: Prevention, Protection, Progress, and Unity. These pillars stand together under a roof, showing teamwork. They're also resilient, meaning they can handle tough situations and change to keep moving forward in our efforts to vaccinate the world. Inscribed with the words " Youm -e- Karkunan -e-Sehat" it stands as a tribute to vaccine champions and the importance of immunization.

15. WIW 2025 FEDERAL EVENT ADVOCACY SPORTS EVENT

16. Event Plan: Immunization Champions Cricket Match 📅 Date: During World Immunization Week 2025 (April 24–30) 📍 Venue: A cricket ground in Islamabad (e.g., Shalimar Cricket Ground, Diamond Cricket Ground, or local sports complex) ⏰ Time: 3:00 PM – 7:00 PM (to capture the evening crowd and media coverage) 🎯 Objective: Use cricket as a platform to raise awareness about routine immunization, vaccine importance, and collective action against preventable diseases. World Immunization Week

17. Event Overview The Immunization Champions Cricket Match will bring together teams from the Federal Directorate of Immunization (FDI), Ministry of Health, UNICEF, WHO, Media, and other immunization partners in a friendly yet competitive event. The match will serve as a platform to promote vaccine awareness, engage with the public, and emphasize the collaborative effort required to protect communities from preventable diseases. Advocacy & Awareness Integration Theme: "Stronger Together: Vaccines Protect Everyone“ Key Messages: The benefits of routine immunization for children under five. Addressing vaccine hesitancy and misinformation. The role of partnerships in strengthening immunization programs. Match Format: Teams: Team A: Federal Directorate of Immunization & Ministry of Health Team B: UNICEF & WHO Team C: Media Representatives & Social Influencers Team D: Other Immunization Partners & Health NGOs Format: 6-a-side or 8-a-side (6-8 overs per match) Duration: 4-5 short matches to ensure engagement and entertainment. EVENT DETAILS

18. World Immunization Week Next Steps: ✅ Finalize the cricket ground and event date. ✅ Confirm team participation and logistics. ✅ Secure media and sponsorship commitments. ✅ Develop a promotional campaign.

19. WIW 2025 Electronic Media Campaign

20. Mass Media Placement Summary  Television Sr.No. Medium No of spots No of Minutes Entertainment  Channels 1 PTV Home 100 100 2 HUM TV 69 35 3 ARY Digital 69 35 National News  Channels 4 GEO News 19 11 5 Express News 18 10 6 SAMAA TV 17 10 Regional News  Channels 7 KTN News 136 68 8 Lahore News 136 68 9 Khyber News 136 68 10 Pashto 1 136 68 11 Mashriq TV 136 68 12 PTV Bolan 136 68 Food  Channel    13 Masala TV 135 68 MASS MEDIA PLACEMENTS

21. Mass Media Placement Summary  Television Sr.No. Medium No of spots No of Minutes Entertainment  Channels 1 Mera FM 107.4 180 90 2 FM-103 180 90 3 FM-99 180 90 4 FM 88 Jeay 180 90 5 HOT FM 105 180 90 6 Radio Awaz 180 90 7 FM 100 180 90 8 Buzz FM 180 90 9 FM 96 - KPK 180 90 10 FM 96 - FATA 180 90 11 FM 96 -Balochistan 180 90 Mass Media Placement Summary - CABLE Sr.No . Medium No of spots No of Minutes 1 GB 1080 540 2 FM-103 180 90 MASS MEDIA PLACEMENTS

22. WIW 2025 Social Media Campaign

23. Campaign’s Four Messaging Pillars Creative Digital Assets for each theme Message cards, short reels/GIFs, thematic message templates Protect the achievement. We are at a pivotal moment. There is so much to celebrate. Our messages must highlight what we accomplished –one of humanity’s greatest achievements. Every child deserves less disease and more life. There are parents and caregivers that want to shield their children from preventable diseases, but they can’t . Let’s not let them down. An eye on the future. Vaccine achievements –with new innovations and wider reach – can get bigger and better. Focus on HPV vaccine. Acting together, we all play a role. Immunization protects all of us. That’s the power of vaccines. It’s an incredible achievement that belongs to us all.

24. Overarching Theme Immunization for all is humanly possible. The future of immunization means not only reaching children missing out on vaccines, but protecting grandparents from influenza, infants from RSV, mothers from tetanus and adolescents from HPV. New vaccine introductions, including the malaria vaccine for children, and potential TB vaccines for adolescents and adults, will also boost our fight against some longstanding diseases.

25. Key Pillar Theme - 1 Immunization is one of humanity's greatest achievements. In the last 50 years alone, vaccines have saved 154 million people –that’s more than 3 million a year or six people every minute. In the same period, vaccination has reduced infant deaths by 40%, meaning more children now live to see their first birthday and beyond. Even more people of all ages are being protected against vaccine-preventable diseases every day.

26. Key Pillar Theme - 2 Vaccines ensure less disease and more life. Today, vaccines can protect children and adults from upwards of 30 infections and deadly diseases. A fully vaccinated child is more likely to become healthy enough to learn, grow and contribute to their community in a way that unhealthy children can’t always do.

27. Key Pillar Theme - 3 Vaccines for one person also keep other people safe. Every person who gets vaccinated not only gets protected from a number of serious illnesses but also contributes to worldwide herd immunity, preventing the spread of illnesses to those who did not receive their immunizations, either because of compromised immune systems or lack of access to vaccines.

28. Key Pillar Theme – 4 Not everyone has the same access to life-saving vaccines. There were 14.5 million children who never received any immunizations in 2023 – so call zero-dose children. While measles vaccine has saved 60% of the lives saved through immunization the past 50 years, an estimated 22 million children missed out on their first dose of routine measles vaccination in 2023 – putting them and their communities at risk of outbreaks. Everyone deserves a chance to live a healthy, fulfilling life – no matter who they are or where they live.

29. Content Sharing Strategy 25 Social Media Assets designed and shared 13-day Campaign Plan as per Editorial Calendar : 21-23 April 2025: Low engagement/ Pre-Hype 24-30 April 2025: High engagement/ during main days of the week 1 – 2 May 2025: Low engagement/Post Campaign

30. WIW 2025 Tentative Provincial Plans Sindh, KP, Balochistan, GB, AJK  

31. Live TV & Radio Talk Shows Media Coverage (Newspaper articles) School/ University Seminars Social Media Activities Human Interest Stories Influencers’ Videos Community Engagement Sessions IEC Material Print & Distribution Awareness Walks Advocacy and orientation sessions Outdoor branding (streamers, vans) Punjab live awareness webinar Engagement of Religious Leaders CSOs engagement for awareness Health camps with Govt. support Provincial ACSM Activities Award ceremonies to recognize FLWs Inter-University Art Competitions Wall paintin g for messaging

32. THANK YOU.