The Departmental Store Desktop Study - UGS

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This is the desktop study of departmental store ,
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1. THE DEPARTMENTAL STORE DESKTOP STUDY 1 ARCHITECTURAL DESIGN

2. THE INTRODUCTION 2 SO LET’S GET STARTED TO THE TOPIC AND THE THING WHICH THE PEOPLE OF THE WORLD DEPEND ON ! FOR THERE DAILY GOODS

3. So what is a DEPARTMENTAL STORE ? A  department store  is a large  store , divided into departments which sell such products as furnishings, electronics, clothing, footwear, toys, cosmetics, and sometimes also groceries. ... A  department store  has several departments housed under the same roof to facilitate buying, customer service, and merchandising. 3

4. SO WHAT IS THE PURPOSE OF THE DEPARTMENTAL STORE ?   The basic  objective  of a  departmental store  is to provide a large variety of merchandise 'from a pin to an airplane' in one place. It also  aims  at providing quality goods and services to the customers and acts as a universal supplier. But sometimes, the  purpose of a store  actually is to buy something and take it home right away. It might be because one has a need that's even sooner than ever-faster online shipping can accommodate (something from a home improvement  store. 4

5. 5 ( i ) Shopping convenience: A departmental store enables the customers to purchase all their requirement under one roof and the customers need not go from one shop to another for making purchases. This provides great convenience to the customers and also saves their time and labour . (ii) Wide Choice: The departmental store keeps a large variety of products and hence offers an opportunity to the customers to select goods of their liking from a large stock of goods of different qualities, brands, designs, colours , styles, etc. HOW THE DEPARTMENTAL STORE HELP(ADVANTAGE) PEOPLE ?

6. 6 . ADVANTAGES (iii) Economies of large scale: ADVERTISEMENTS: Departmental stores, being large-scale establishments, enjoy all the economies and benefits of large-scale organisations . This reduces their costs and increases the profits. (iv) Liberal services: They provide many unique services to their customers like free home delivery, accepting telephone orders, restaurants, recreational facilities, reading rooms, after-sale service, etc. Some of the stores even offer credit facilities to their customers. (v) Central Location: A departmental store is generally located in the important central place of a city. It is, therefore, easily accessible to the customers.

7. 7 ADVANTAGES (vi) Economy and Advertising: The advertisement of one department is the advertisement of the other departments also. A customer who enters a departmental store to purchase some goods is induced to buy some other goods also displayed in the store. Hence, one department advertises for the other. Moreover, a departmental store pan advertises on a large scale thus saving in advertising costs. (vii) Use of Specialised Services: The departmental stores can afford to employ specialists with expert knowledge to perform various functions. This saves in many costs, attracts customers and increases the sales and profits. (viii) Large Volume of Sales: Due to the various facilities provided by the departmental stores, they make larger sales. Large turnover further reduces the selling cost per unit on one hand and increases the profit on the other.

8. 8 SO WHAT ARE THE REQUIREMENT OF DEPARTMENTAL STORE ? LOCATION: As it always plays a crucial role in any business. Of course, getting the required  licenses and permits  is the first step. But, the BIGGER question that you would need to answer before step 1 is  “where is it”  that you want to setup your departmental store. i.e. you must know where your customers are because this is what makes or breaks your business.

9. 9 REQUIREMENTS a. Finding a Location: Although a great location may not guarantee success, a  bad location will almost always guarantee failure . Deciding where to put your business is as important as the type of business you choose to do. A location with a reasonable  degree of security, access to public transport  for your  customers, adequate parking  is suggested. Also look out for the competitors in the area.  Lesser the competition , easier is the sales. The best location combines  visibility, affordability  and lease terms you can live with. In particular, a departmental store is more  successful in newly developed areas. The rent for a place can be as small as  Rs 10,000 to Rs 10 lac   depending upon the city, location and size of the departmental store. The rent of a store shouldn’t be more than  4% of sales  on the safer side.

10. TYPE OF BUILDING OUTLOOK AT THAT LOCATION ONE OF THE MAIN FACTOR IS SURE THAT THE OUT LOOK OF THE STORE BUILDING ATTRACT THE CUSTOMERS WHICH IS THE ULTIMATE SOURCE TO GAIN IT’S PRODUCTIVITY ! 1 . 10 Majorly the stores with the massive elevations attract the Soul of the customers because it make them feel to have some More number of products and choice . It is one of the way that big companies do to attract customers . Sometime even if the store is small it attract more amount Of customers , and one of the major reason is the elevation Design faction and its beautiful outward display . This Makes the customers to feel exited to explore the store .

11. 11 THE UNIVERSAL AND BASIC STANDERDS OF DEPARTMENTAL STORE The height factor plays the major role in the building functionality . So we need to take the average universal Heights so that everyone can access it with out any physical disturbance

12. 12 UNIVERSAL STANDERDS As shown in the right image , every element in The store is been constructed with the universal standerd heights , therefore it helps people to To access the functionality space with comfort . If the design of the inner store elements were not made according to the average height of The person then it would difficult for some People and they will not be able to access, so The design should be made according to the Universal and average heights .

13. 13 UNIVERSAL STANDERDS IN DETAILED ANTHROPOMETERIC DATA ANALYSIS Measurement chart COUNTER AREA

14. 14 . UNIVERSAL STANDERDS Measurements chart ANTHROPOMETRIC DATA CLOTHING AREA SHEVES

15. UNIVERSAL STANDERDS ANTHROPOMETRIC DATA 15 Measurement chart STORE SHELVES

16. 16 UNIVERSAL STANDERDS Measurement chart ANTHROPOMETRIC DATA CLOTHING AREA

17. 17 TOTAL DEPARTMENTAL STORE DATA REQUIREMENTS

18. 18 REFERENCE OF THE BUILDING INTERIOR ELEMENTS ACCORDING TO THE AVERAGE HUMAN HEIGHT FURTHER STANDERS OF THE DEPARTMENTAL STORE

19. 19 This is one of the best example of circulation space inside the departmental store with the help of bubble diagram This indicates how the process of functioning inside the departmental store BUBBLE DIAGRAM OF CIRCULATION SPACE INSIDE THE STORE

20. 20 In departmental store every single object is made with the By keeping the average human height as a reference so that It makes easier for the people to access it BASIC FUNDAMENTAL NESESSITY AND REQUIREMENTS NEEDED FOR THE DEPARTMENTAL STORE

21. BASIC UNIVERSAL STANDERDS 21 DEPARTMENTAL STORE SHELVES

22. 22 STANDARDS GENERAL DEPARTMENTAL STORE PLAN WHICH INDICATES THE PROPER AND UNIFORMLY ARRANGED STORES AND FUNCTIONALITY SPACES

23. 23 PARKING STANDARDS THE ONE OF THE MAIN THING BEFORE ALL THESE ARE, THE IMPORTANCE PARKING SPACE OUTSIDE THE STORE.

24. 24 PARKING STANDARDS Person 2 Name Customer member title

25. 25 PARKING STANDARDS PARKING SPACES ACCORDING TO HANDICAPPED PEOPLE

26. 26 WASHROOM STANDARDS

27. 27 WASHROOM STANDERDS IN THE CASE OF PHYSICALLY HANDICAPPED PEOPLE

28. 28 SOME BASIC DOOR STANDERDS

29. 29 FIRE SAFTY MEASUREMENTS

30. RELIANCE MART , VIJAYAWADA 30 CASE STUDY

31. 31 Reliance Market in Kasturibaipet , Vijayawada is one of the leading businesses in the Supermarkets . RELIANCE MART , VIJAYAWADA Reliance mart , vijayawada

32. 32 ABOUT FOUNDER AND CEO Founder - Mukesh Ambani CEO - V.Subramanian

33. DD/MM/20XX ADD A FOOTER 33 GROWTH PROFILE Reliance Retail reported a turnover of Rs . 1,30,566 crore for the financial year 2018-19. As on 30th Sep 2019, Reliance Retail operates 10,901 stores across 6,700+ cities with a retail area of over 24.5 million sft .

34. 34 The city of victory VIJAYAWADA: its area is 5,049sq.m and 288m perimeter , claimed to be one of the biggest mart in vijayawada and by employing 50 to 60employes by an average . The employees are also been trained specially. Site plan of the mart View of the mart

35. 35 we can se that there is a certain circulation behind al the rows .And also the department’ are placed according to the importance that peoples chooses the most. Signage plan: Plan of the mart

36. 36 Grocery area

37. 37 On all the major events and occasions, the shop décor of reliance is revised . This work begins about 10 to 15 days ahead of the occasions. Varies sale and discounts offers are allowed to the customers. The store changes its interiors on the following : festivals Occasions,etc SHOP DECOR

38. 38 FUNCTIONING OF THE STORE. SUPPLIERS Reliance deals with all the big suppliers in the region these includes: Nestle ITC Lepton Preethi, butterfly Hindusthan unilever products Almonard Amul dairy patanjali Cadbury,etc

39. 39 The goods which are replaced frequently on the shelfs, include : Dairy products Fruits and vegitables , Fishery and butchery, Soaps and detergents etc. PURCHASE PROCEDURE Selection of products Taking into cart and requing quantity Billing

40. 40 Customers will always find discounted and sale products in reliance. Reliance has allotted certain areas in the store where through out the year products are put on promotions .The majority of the promotional items are displaces near the entrance, to catch the customers eyes. Big promotional offers are conducted in the festival times products which relate to the occasions are displayed on the sale. Customers walking in before reopen of schools will witness ‘Back to School’ promotion offering variety of stationary items and school bags for students . PROMOTION

41. 41 Store promotion Reliance encourages both store and company promotion. Many goods are promoted by the stores salesman. Most of these goods fall in the perfumes and spray category. Other frequently promoted items include daily consumer goods like water, tea, juice, rice, washing detergents, tissue boxes etc. Company promotion Many brands send representative to promote there products. These company representatives are seen on their respective stalls offering samples of these products to the passing by customers .some commonly setup stalls include: Alitea , Nescafe, Good a day biscuits, Tiffany, etc.

42. 42 Reliance Retail Academy was awarded the Asian Human Capital Award 2013 and a Special Commendation Prize for Work Smart - A Business Excellence and Workforce Enablement Program: Reliance Retail appeared in the list of Most Trusted Retailers as per ET Brand Equity 2016 Survey. Reliance Retail recognized as India’s Top 10 Retail Companies to Work for Calendar Year 2017 by Great Place to Work Institute and Retailers Association of India (RAI). Reliance Fresh ranked among the ‘Most Trusted Service Brands’ in India by Brand Equity. AWARDS AND ACHIEVEMENTS.

43. 43 High quality maintenance. Wide market presences and strong brand name. Weakness : Product variety is available but more Stock Keeping Unit (SKUs )are not present due to inefficient back end infrastructure. Poor inventory control at certain locations is a concern. Opportunity : Large untapped market in India Threats : With other competitive wstores opened in Indian market share is reducing. SWOT ANALYSIS Strengths :

44. 44 Conclusion : A highly spacious departmental store which offers a wide variety of products from all over the world. Having various departments present within a reachable distance, reliance is a good choice for daily shopping. The store does adhere to its tagline -'Always Fresh Always For Less' Providing parking space and counter to leave shopping bags while in side the store add to the convenience that the customers desire. The large isles allows the customers to move around easily, even during rush times. Reliance employees are present in all corners of the store to lend assistance to any customer. Overall, a customer has a good and pleasant time shopping at reliance.

45. 45 THANK YOU PRESENTED BY D.MOHANANJALI- 026 K. ANISHA- 018 CH.JAGATH RATNA- 010 G.UDAY-016 RAMA KRISHNA-011 UMA - 017 ON BEHALF OF OUR WHOLE TEAM V.RAMESH- 038

46. THANK YOU ! 46 HOPING YOU ALL WOULD HAVE ENJOYED THE PRESENTATION ! GENERATED IN: UDAY STUDIOS