The impact of modern media on cultural identity of moroccan youth .ppt

Cultural identity

1. EL BAHRI ADNANE
Exploring the Impact of Contemporary
Media on Moroccan Youth Cultural
Identities

2. We are at a point in history where we are witnessing a transformative confluence between
information and communication technology, media dissemination, and cultural evolution.
Consequently, this is undoubtedly leading to a shift in societal paradigms, particularly
pertinent to the youthful demographic, as they negotiate an ever increasing visual culture.
The paper at hand seeks to unravel the intricate fabric of modern
Media's influence, while highlighting its role in the restructuring and reshaping of cultural
identities amongst Moroccan youth, whether based on class, gender, religion, or other
socio-cultural aspect, consequently contributing to the broader discourse on contemporary
cultural dynamism.

3. Purpose of the study
-This study aims to investigate the impact of
contemporary media, particularly streaming and social
media, on the cultural identities of Moroccan youth.

4. •Importance of examining media influence on
cultural identity: Understanding this influence is
crucial for comprehending societal changes and
preserving cultural heritage.

5. Hypothesis Statement
1. The increased exposure to modern media among Moroccan youth leads to a significant
restructuring and reshaping of their cultural and social identities.
2. The content diversity and accessibility of modern media contribute to a nuanced and
multifaceted impact on the identities of Moroccan youth, resulting in a dynamic interplay
between cultural preservation and contemporary influences.

6. Research questions
1.How does the prevalence of modern media influence the cultural identity of Moroccan youth, and to
what extent does it contribute to the restructuring and reshaping of their identities?
•Rationale: This question seeks to understand the overarching influence of modern media on
Moroccan youth cultural identities. By examining the prevalence of media and its impact, the study
aims to determine the extent to which media contributes to the transformation of cultural identities,
including any restructuring or reshaping that may occur.
2.What are the specific mechanisms through which media content affects the formation and
transformation of cultural and social identities among Moroccan youth?
•Rationale: This question delves into the specific processes and mechanisms through which media
content influences the formation and transformation of cultural and social identities among Moroccan
youth. By identifying these mechanisms, the study aims to provide insights into the underlying factors
driving identity changes in response to media exposure.

7. 3. To what extent does the accessibility and availability of media platforms lead to a
hybridization of traditional cultural norms and contemporary influences in the identities of
Moroccan youth?
•Rationale: This question explores the impact of media accessibility and availability on the
hybridization of traditional cultural norms and contemporary influences in Moroccan youth
identities. By examining the extent of hybridization, the study aims to elucidate how media
platforms contribute to the blending of traditional and modern cultural elements in youth
identities.
4. What role does binge-watching and continuous consumption of media play in shaping the
perceptions, behaviors, and self-identifications of Moroccan youth?
•Rationale: This question focuses on the role of binge-watching and continuous media
consumption in shaping various aspects of Moroccan youth identities, including perceptions,
behaviors, and self-identifications. By investigating this phenomenon, the study aims to
understand how intensive media consumption patterns influence identity formation.

8. 5. How do Moroccan youth navigate and negotiate their cultural heritage and globalized
influences in the context of modern media, and what implications does this have for their
self-identities?
•Rationale: This question explores how Moroccan youth navigate and negotiate their
cultural heritage in the context of globalized influences facilitated by modern media. By
examining this process, the study aims to uncover the implications for youth self-
identities, considering the interplay between traditional cultural values and globalized
media influences.
6. What are the perceptions and attitudes of Moroccan youth toward the potential conflicts
and harmonies between their cultural roots and the media content they consume through
media platforms?
•Rationale: This question investigates the perceptions and attitudes of Moroccan youth
regarding the conflicts and harmonies between their cultural roots and the media
content they consume. By exploring these perceptions, the study aims to understand
how youth reconcile cultural values with media influences and the resulting implications
for identity formation.

9. 7.In what ways do socio-economic factors, digital literacy, and generational disparities influence
the relationship between modern media and the restructuring of identities among Moroccan
youth?
•Rationale: This question examines the influence of socio-economic factors, digital literacy,
and generational disparities on the relationship between modern media and identity
restructuring among Moroccan youth. By considering these factors, the study aims to identify
contextual influences that shape the interaction between media and identity.
8. How do parental guidance, peer interactions, and societal expectations mediate the impact of
media on the identities of Moroccan youth, and how do these factors contribute to identity
negotiation and transformation?
•Rationale: This question investigates the mediating role of parental guidance, peer
interactions, and societal expectations in shaping the impact of media on Moroccan youth
identities. By exploring these mediating factors, the study aims to understand how external
influences contribute to identity negotiation and transformation in response to media
exposure.

10. Methodology
•The study utilizes both qualitative and quantitative research
approaches to offer an in-depth analysis and provide broader
insights.
•Use of qualitative research: In-depth interviews will be
conducted with Moroccan youth to collect comprehensive
narrative material.
•Use of quantitative research: A structured survey will be
distributed to a larger sample of Moroccan youth to gather
numerical data on media usage trends.

11. Sample population
•target population: Moroccan youth aged 15-29.
Millennials / Gen Z
•Rationale for selecting this demographic: This group is highly
engaged with various media platforms and is susceptible to the
effects of modern media.
•Geographic diversity of sample cities: Data will be collected from
diverse cities across Morocco, including Casablanca, Rabat,
Marrakech, Fez, and Tangier.

12. Rational behind the choice of the cities
•These cities were chosen based on factors such as
geographical diversity, population density, and cultural
significance.
•Factors considered: Geographical Diversity (e.g., Casablanca
in the western region, Marrakech in the southern region, Fez in
the middle region), Population Density (e.g., Casablanca and
Rabat), Cultural Significance (e.g., Marrakech, Fez, Tangier).

13. Data Collection -Quantitative Research Phase
•Overview of quantitative research phase: A structured survey will be distributed
to a larger sample of Moroccan youth.
•Objective: To collect numerical data on media usage trends, preferences,
attitudes, and socio-demographic factors.
•Topics covered in survey: Media Consumption Habits, Media Preferences,
Attitudes Toward Foreign vs. Local Media, Cultural Identity and Values, Socio-
Demographic Factors.

14. Data Collection -Qualitative Research Phase
•Overview of qualitative research phase: In-depth interviews will
be conducted to understand participants' experiences, attitudes,
and perceptions.
•Objectives: To explore media consumption habits, content
preferences, media influence on identity, and cultural adaptation.
•Topics covered in interviews: Media Consumption Habits,
Content Preferences, Media Influence on Identity, Cultural
Adaptation and Hybridity.

15. Data Analysis -Quantitative Data Analysis
•Overview of quantitative data analysis: Descriptive statistics and
inferential statistics will be used to analyze survey data.
•Approach: Summarization of data using frequencies, means, and
standard deviations; utilization of inferential statistics to investigate
associations between variables.
•Goal: To analyze associations between media consumption,
preferences, attitudes, cultural identity, and socio-demographic factors.

16. Data Analysis -Qualitative Data Analysis
•Overview of qualitative data analysis: Transcription and theme
analysis will be conducted to identify patterns in media influence
on cultural identity.
•Approach: Verbatim transcription of interviews followed by
thematic analysis.
•Goal: To gain a deeper understanding of how modern media
influences and changes the cultural identity of Moroccan youth.

17. Conclusion
•Summary of methodological approach: The use of a mixed-methods
approach, including qualitative interviews and quantitative surveys,
combined with a geographically diversified sample, provides an in-depth
analysis of media influence on Moroccan youth cultural identity.
•This approach ensures a comprehensive investigation of research questions
and hypotheses.
•The chosen methodology guarantees a thorough examination of the
influence of contemporary media on the cultural identity of Moroccan youth.