The power of visual content Media and Informatio Literacyt.

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1. 40% of people respond better to visual info than plain text

2. Infographics can improve website traffic by 12 %

3. 80% of what you see is retained

4. There is conversions increase of 86% when videos are used on a landing page

5. 20% of words on a webpage is read by the average user

6. Landing pages with videos are 40% more shareable

7. HORIZONTAL LINE – calmness & static DIAGONAL LINE – conveys movement VERTICAL LINE – feeling of attention, command, stability CONTOUR LINE – evolves turbulence playfulness

8. can be artificial, drawn or intentional SHAPE

9. 2D 3D

10. Powerful & imposing

11. Tall elements