The Smarketers Portfolio

The Smarketers are growth catalysts for B2B Organizations helping them generate leads and new business by using a strategic mix of Inbound Marketing, content and best practices of sales and lead generation.

1. THE SMARKETERS
YOUR GROWTH CATALYST

2. 2
STO
RY
TEAM
20
CLIENTS
15+
FOUNDED
2015
www.thesmarketers.com |

3. 3www.thesmarketers.com |
AB
OUT
US
AT THE SMARKETERS, WE TAKE PRIDE IN
BRINGING A HIGHLY EFFECTIVE BLEND OF
SALES + INBOUND MARKETING TECHNIQUES ,
AS WELL AS THE RIGHT TEAM TO EXECUTE
THEM. WE HELP YOU GENERATE AND
CONVERT LEADS, ADD NEW CUSTOMERS
AND RETAIN EXISTING CUSTOMERS.

4. 4
DIFF
EREN
TIAT
OR
SALES
MARKETING
www.thesmarketers.com |
+
=RESULTS

5. 5
FOC
US
1
2
3
4
Generate
Leads
Improve
Site Traffic
Run Sales
Campaigns
Conversions
Using the best
techniques for sales
and inbound marketing
Not just inbound lead
generation, we also collect
target data and run your lead
generation campaigns in parallel
Drive more traffic to your
site from various
channels, make analytics
based decisions
Not only do we help convert
your website traffic but also
generate leads from outbound
outreach and nurture them for
better conversions
www.thesmarketers.com |

6. 6
OUR
CORE
TEAM
www.thesmarketers.com |

7. 7
ENOCH
PAKANATI
CEO
ANKITA
KATURI
VP and Co-Founder
www.thesmarketers.com |

8. OUR
SERVICES
THIS IS WHAT WE DO FOR A LIVING

www.thesmarketers.com |

9. 9
SER
VIC
ES
At The Smarketers, we spend time to understand your challenges
and goals and create a content plan that is catered specifically to
your target audience to attract and covert them.
CONTENT GENERATION
Generating content is not enough. Promoting it across the right channels
effectively is key to generating the desired results. At The Smarketers, we
lay special emphasis on curated content promotion specific to each
social media channel.
CONTENT PROMOTION
Google changes their SEO algorithm 500 times a year. The
techniques used for SEO just an year ago don’t work anymore. We
not just optimize your website for SEO but drive quality and
valuable content that will help you rank higher in search engines.
SEO
www.thesmarketers.com |

10. 10
SER
VIC
ES
Creating content and promoting it across channels is one way to
drive target audience to your website. For efficient conversions you
need to run campaigns on email and sponsored posts on social
media. The Smarketers not only analyses the efficacy but will also
run the right campaigns using the right channels for conversions
EMAIL CAMPAIGNS
Marketing and Sales cannot work independently. Highly successful
organizations have well aligned sales+marketing teams. At The
Smarketers, we consult with companies to implement the right sales
strategies, improve their hiring process and train their teams to achieve
leads and conversions
SALES CONSULTING
Having great content and SEO may help you rank better but Google is
not changing their algorithms to also focus on UI and UX of websites. We
help you create designs that drive user experience while ensuring search
indexing is not compromised and having content and CTA’s in the right
places to attract user attention.
REVAMPING WEBSITE
www.thesmarketers.com |

11. 11
WH
Y
INB
OUN
D
www.thesmarketers.com |
Traditional sales and marketing methods no longer work
Companies are spending more time and effort on cold calls and
emails blasts that no longer work
Customers are now well informed and search the web for
products or services
Inbound marketing focuses on driving potential prospect s
and leads to your website using the best techniques of SEO,
blogs, e-books, infographics, CTA’s, Landing pages, video
content and promoting them across various social media
channels.
Leads are then converted using a mix of nurturing campaigns
and outbound lead generation campaigns to generate
qualified leads

12. 12
STR
ATE
GY
www.thesmarketers.com |
STRATEGY
COMPETITIVE
ANALYSIS
CONTENT
CREATION
INFLUENCER
MARKETING
CONTENT
PROMOTION
SEO
OUTBOUND
CAMPAIGNS

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AN
ALY
SIS
www.thesmarketers.com |
Analyze competitors and review their content marketing
strategy
Develop a value proposition for your company that can be
used throughout content creation, promotion an related
campaigns
Understand Buyer Persona’s and create marketing
campaigns accordingly
COMPETITIVE

14. 14
CO
NTE
NT
www.thesmarketers.com |
CREATION
e-Books
Collaterals
Infographics
Brochures
Blogs
NewsLetters
White papers
Guides
Explainer Videos Website Content

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CO
NTE
NT
www.thesmarketers.com |
Owned Content Promotion: Broadcasting
Earned Content Promotion: Digital PR
Paid Content Promotion: Distribution
PROMOTION

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SEO
www.thesmarketers.com |
Optimize every bit of content for SEO
Ensure better performance of Website for Search Engine
Indexing
Keyword Research, Trials and creating long tail keywords
Ensuring we follow Google’s Quality Guidelines for SEO

17. 17
WH
AT
YOU
GET
www.thesmarketers.com |
Brand Awareness and Reinforcement
Lead conversion and Lead nurturing
Subscribers for your website content, that will eventually
convert to customers
Increased leads coming from your website
Targeted campaigns for focused lead generation and
follow ups

18. 19
CLIE
NTS
STEEL GYM
www.thesmarketers.com |

19. 20
OUR
PROJECTS
CASE STUDIES
www.thesmarketers.com |

20. 21
Web
SERVICES PROVIDED
•Website Development
•Web Content Wri2ng
•SEO
•Blogs
BACKGROUND
The OXFORD college or arts, business and technology approached The Smarketers to
design their website and also create a complete content strategy from the ground up.
www.thesmarketers.com |

21. 22
SERVICES PROVIDED
Website Development
Web Content Writing
SEO
Blogs
Paid Campaigns
BACKGROUND
Key Solutions approached The SMarketers to design their website and also create a complete
content strategy from the ground up along with SEO, Ads, Content Marketing and Sales
Enablement.
www.thesmarketers.com |

22. 23
BACKGROUND
i95 Dev approached The SMarketers to do a complete sales and marketing assessment and help
improve their lead generation and marketing efforts. Within 3 months, The SMarketers helped
i95Dev get a healthy pipeline and increase site traffic and conversions by 40%.
SERVICES PROVIDED
Content Strategy
SEO
Sales Training
Sales process development
PPC
Promotions
www.thesmarketers.com |

23. 24
BACKGROUND
Codefyne approached The SMarketers to do a complete sales and marketing assessment and
help improve their lead generation and marketing efforts. Within the first month of
engagement, The SMarketers were able to generate 15 qualified opportunities.
SERVICES PROVIDED
Content Strategy
Sales Team Hiring
Sales Training
Sales process development
Inbound Marketing
Promotions
www.thesmarketers.com |

24. 25
BACKGROUND
Fission Labs approached The SMarketers to help them build and improve their current sales
organization and create a consistent sales engine. Within the first month of engagement, The
Smarketers were able to generate 5 qualified opportunities.
SERVICES PROVIDED
Sales Strategy
Sales Team Hiring
Sales Training
Sales process development
Marketing Automation
CRM Implementation
www.thesmarketers.com |

25. 26
BACKGROUND
DHI Labs is a European Incubator and Accelerator for Startups launching a startup event in India,
The Smarketers helped ideate and create a complete strategy for the event starting from website
design to marketing and sales strategy for registrations. Within 2 months, the event received over
500 registrations.
SERVICES PROVIDED
•Event Strategy
•Website Design &
Development
•Social Media Marketing
•Content Development
•Marketing Automation
•Brochure, Collateral
and Proposal creation
www.thesmarketers.com |

26. 27
BACKGROUND
BitMin is a Google Cloud App Development company working exclusively on the Google Cloud
Platform. Within just 2 months of engagement with The Smarketers, BitMin was able to generate
over 77 Inbound Leads and 23 Sales Qualified Leads
www.thesmarketers.com |
SERVICES PROVIDED
Content Strategy
Content Creation
Content Promotion
SEO
Sales Training
Sales process development
PPC

27. 28
TESTIMONIALS
www.thesmarketers.com |

28. 29
THE SMARKETERS HAVE HELPED US BUILD A
COMPLETE PRODUCT STRATEGY
FROM THE GROUND UP WHILE ALSO HELPING
CARVE A SALES AND MARKETING STRATEGY
SHIVA NAIDU
CEO
www.thesmarketers.com |
RESOURCE MASTER

29. 30
SUNIL CHANDAKA
VP Business Development
www.thesmarketers.com |
Fission Labs
ENOCH COULD ALWAYS BE COUNTED ON TO DELIVER EXCEPTIONAL SUPPORT AND GUIDANCE TO THE
SALES TEAM. HIS ABILITY TO CLEARLY ARTICULATE AND LEAD THE SALES STRATEGY MADE HIM AN
INVALUABLE ASSET IN THOSE CASES WHERE A PROSPECT NEEDED TO SEE AND BELIEVE THE
VISION.ENOCH IS VERY TALENTED IN MULTIPLE LEVELS OF SALES PROCESS, MANAGEMENT AND IN THE
INCORPORATION OF INFORMATION TECHNOLOGIES TO ACHIEVE RESULTS. HE HAS TREMENDOUS PEOPLE
SKILLS AND HAS A PROVEN RECORD OF ASSEMBLING POWERFUL TEAMS THAT DELIVER.HE WILL
ALWAYS BE THERE TO HELP YOU THINK THROUGH A PROBLEM OR OFFER ADVICE ON HOW TO IMPROVE
YOUR BUSINESS AND MAKE YOUR SALES FOLKS MUCH MORE PRODUCTIVE.IT WAS A PLEASURE TO
WORK WITH ENOCH AND I HOPE TO BE ABLE TO DO SO AGAIN IN THE FUTURE.

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NOTE
WE UNDERSTAND WHAT IT TAKES TO MAKE A
PRODUCT OR SERVICE SUCCESSFUL.
ANY PRODUCT OR SERVICE NEEDS GREAT
MARKETING TO ENSURE YOU ARE ABLE TO REACH
YOUR TARGET AUDIENCE AND GENERATE
BUSINESS. TRADITIONAL METHODS OF SELLING
ARE NO LONGER USEFUL. WE WILL HELP YOU WITH
THE BEST INBOUND MARKETING AND SALES
STRATEGIES THAT HELP YOU GROW IN THE
MARKET PLACE. WORK WITH US AND WE WILL
PROVE IT TO YOU.
www.thesmarketers.com |

31. 32
THE SMARKETERS, LLP.
[phone]
[phone]
Suite #8, Unispace Business Center,
Melange Tower, Patrika Nagar,
Hitech City, Hyderabad, 500081.
www.thesmarketers.com |
[email protected]