For Print - Magazines Image - including Mise en Scene, Lighting, Framing, Representation Shot Type - Shot Length and Angle Typography - including fonts, colour choices, size of text Layout and Design - including relationship of text and image, use of linearity, use of columns, use of edges, captions, empty space, sections, placement, sell lines (don't forget date, price, barcode) Language - Consider tone, register, techniques, word choice - also consider how this relates to typography Colours - This should be applied across Image, Typography, Language and Layout Audience - In all cases, you need to consider how the codes and conventions appeal to the target audience. For Audio-Visual - TV/Music Video Mise en Scene - Costume, Hair and Makeup, Props, Proxemics, Framing, Representation Lighting - Naturalistic, Expressionistic, Specific Styles (See Chart on LIGHTING website) Shot Type and Camera Movement - Shot Length, Angle, Tilt, Zoom, Track, Pan Editing - Relationship of Sound to image, Continuity editing, Pace, Relationship of shots Sound (FX) - Diegetic, Non Diegetic, Relationship to editing Credits - Typography, Layout, Language Audience - In all cases, you need to consider how the codes and conventions appeal to the target audience.