This is my Personal Brand Exploration, Thank You

My brand exploration

1. Personal Brand
Exploration
The Project and Portfolio I: Personal Branding
Music Business. 19 May, 2024
Elicia Stein

2. Career Goals:
Starting My Career
Short-term career goal (After graduation 2026):
Working at a festival promotion company or
at a music venue.
Long-term career goal:
Create original life changing live events that
run smoothly.
Have my own concert promotion or event
production company.
Photo by: Elicia Stein

3. Profession
Occupation: Music Business
Potential Job Titles:
Booking Agent
Festival Director
A&R
Photo by: Elicia Stein

4. Who will I provide service for?
Booking Agents Tour Managers Talent Buyers
Groups I am excited to work with.
Groups I am connected to.
Groups I have the most
knowledge about.
Groups I want to learn more about
Target Audience
Source: Book Yourself Solid

5. Identity
Core Values
Accountability1.
Growth2.
Individuality3.
Community4.
Empathy5.
Super Power
Understanding when something
goes wrong. Mistakes can be fixed.
Passion
Live Music
Vision
Create a seamless live event.
Providing guests with more
resources than other events.
Golden Circle
Why: Creating a once in a lifetime moment
for people.
How: Making live events more resourceful
and accessible to any and everyone.
What: Festival Director, event production.

6. Promise &
Position
Promise:
I am a festival director who wants
to create a once in a lifetime
moment for those who attend.
Position:
Once in a lifetime every night.

7. Networking
Industry Event:
GRAMMY U Membership
Objective: Attend networking events.
Find a mentor. Launch my career.
Photo by: Elicia Stein

8. Professional Development
Technical Skills
Research
Project Management
Transferable Skills
Public Speaking
Time Management

9. References
Photo by: Elicia Stein