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acecamero20 108 views 30 slides Jul 31, 2024
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About This Presentation

This post was first published on Pete Laburn’s blog in Feb 2011

In his book, ‘5 Minds for the Future’ (buy it now at Amazon.co.uk and Kalahari.net) Howard Gardner concerns himself with the kinds of minds that people will need if we are to thrive in the world during the eras to come. Also, in ...


Slide Content

TRENDS, NETWORKS AND CRITICAL THINKING IN THE 21 ST CENTURY

OBJECTIVES: Differentiate a trend from a fad. Explain a process on how to spot a trend.

Guide Questions: Are you fond of watching Korean Pop Artists or Korean Dramas? Why? Why not?

Have you done a hip-hop? Rap? Have you tried creating TikTok videos? Why? Why not?

Do you have electronic gadgets? Name them. Who influenced your fashion, style and interest? Why do you think these have become part of your lifestyle/culture/standards?

Trend is an emerging phenomenon that last for a long period of time and transmit existing ventures to the future generations. Trend is a movement or behavior geared towards a certain direction. Furthermore, a trend also implies change.

Two types of trends Megatrends are those larger patterns of broad trends that reshape and transform our lives. M icrotrends is the advocate localization as opposed to globalization it recognizes that people and communities have never been more refined and more conversant about the choices they make in their everyday lives.

EXAMPLES OF TRENDS GADGETS TELESERYE SOCIAL NETWORKING SITES SOCIAL ADVOCACIES

EXAMPLES OF TRENDS • drone technology • denim jeans • business process outsourcing • online ticketing • cashless transactions

What is Fad? Is a very popular form of interest or fashion that only exist for a short span of time. Are objects or behaviors that achieve short lived popularity but fade away. Fads include diets, language, fashion, hairstyles, and toys

EXAMPLES OF FAD • hula hoop • yo-yo • virtual pets • iPod • kalyeserye

• Candy Crush App • Frisbee • Loomband • Pokémon Go • Hello Kitty

EXAMPLES OF FAD • pet rock • fidget spinner • Friendster • hoverboards • troll doll • Tamagochi pets • bucket challenge • “Gangnam Style” song • mannequin challenge

DIFFERENCE BETWEEN TRENDS & FADS

How to spot a trend?

TREND ANALYSIS - the practice of collecting information and attempting to spot a pattern, or trend, in the information. - an examination of these phenomena and speculation on the likely impact they will have in the future.

TREND SPOTTING - the process of identifying of trends is called trend spotting. Rehn and Lindkvist (2013) define trend spotting as attempting to see the future in the present situation.

Trend spotter On the other hand, the people who notice and report on new fashions, activities that people are starting to do is called as trend spotter.

Projecting trends Conversely, an act that assumes the future that will be a logical extension of the past is defined as act of projecting trends. Thus, projecting trends will be based from the past, present and what will be in the future regardless of defined and undefined factors that contribute from its changes or development.

FIVE (5) WAYS TO SPOT AND CAPITALIZE ON TRENDS

1. ANTICIPATE CHANGE - The constant thing in this world is change. Assume that change is coming and look for it. Change can be either social -- as in the rise of socially responsible business – or technological, as exemplified by the growth of gadgets. Sometimes change can be both. The great example of it is social media.

2. See it coming - The basic tools of the trend tracker are seeing, hearing, smelling, tasting and touching. In other words, every sense that can be used to get information about the world should be employed in seeing for upcoming changes. Start by reading and watching everything you can.

That should include general interest news outlets, trade publications, blogs, government reports and casual conversations overheard in elevators. Be updated of problems people are talking about. Be proactive as it comes.

3. Distinguish between short-lived fads and long-term trends Strive to identify big changes that create lasting problems that many customers will be happy to pay to solve. The idea is to wind up with a business model in which revenues are larger than costs for a long period, not one that limps by on slender profit margins before competitors take even that away.

To filter out fads, talk to the potential buyers of the solution to the problem. The more frustrated they are, the more likely they are to pay for a solution. In extreme cases, potential customers may be willing to fund the development of solutions. With this, it is not hard for you to win them. Another way around is by talking to experts.

4. Make sure your solutions are realistic Again, it’s relevant to talk to target customers. Make sure the solution you envision is one you can realistically provide with features. Costs must establish alternatives will compare favorably. It is not all about your desire product to proposed, it’s about their problem to be solved. What you can do conveniently and inexpensively may be of little value to customers. The sweet spot for a trend-exploiting start-up is at the intersection of business capability and customer’s need.

5. Create a competitive advantage To get the biggest benefit, be the first doer. Be courageous! It is uncommon for any single entrepreneur to be the only one who sees an opportunity. Most will hesitate and not move at all. Many others will not move quickly enough. Lasting competitive advantage usually goes to the first entrant to stake a market out and capture customer loyalty. Those who come later usually have to settle for slimmer profits and more competition.

DIRECTION: Compare and contrast a trend from a fad using the Venn diagram below.

Direction: Give at least two examples to both fad and trend. Explain how these examples become a fad and a trend. Write your answer on the object provided.

Direction: Match the word(s) from column A to the definitions in column B. Write the letter of your answer.
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