Tourism in Pakistan and Reforms required

Tourism in Pakistan

1. Introduction 01 . 02 03 04 Importance of Tourism Major Reforms Needed Tourism Spots in Pakistan 05 Conclusion Scheme of Presentation

2. Introduction ADEEL MUSTAFA

3. What is Tourism? “Tourism comprises the activities of persons traveling to, and staying their places outside their usual environment for not more than one consecutive year for leisure, business and other purposes” . World Tourism Organization

4. Overview of Tourism in Pakistan: Important Facts (WTTC report 2022) 1. Tourism industry contributed to 10.2% of the world’s GDP (US$ 7.6 Trillion) 2. Pakistan has ranked 83 rd out of 117 countries as per latest International Travel and Tourism Development Index 3. Among the total spending in tourism in Pakistan, 91% are domestic and only 9% was international spending 4. The total contribution of travel & tourism to GDP is PKR 2,080BN which is 3.7% of GDP 5. Total 3.34MN Jobs have been created through travel & tourism sector which is 5.1% of the total employment in Pakistan

5. National Tourism Strategy: 2020-30 “The strategy envisions making Pakistan one of the preferred tourists destinations by promoting tourism that is culturally conductive, economically viable and environmentally sustainable. It sets its mission to transform the sector to discover and develop the unseen, to surpass the tourists expectations and create a ripple effect in the economy through a progressive and sustainable tourism industry to prosper and deliver tourism”

6. Challenges 2 Poor infrastructure of tourist spots . 4 1 3 5 Government’s low priority for improvement of tourism sector . Lack of proper marketing and promotion of Pakistan tourist destinations Ineffective participation in international tourism fair and festivals Pakistan’s negative image as tourist destination due to poor law and order situation

7. Importance of Tourism HAROON ISHAQ

8. Importance of Tourism . 1. Contribution to GDP: Activities like: - Accommodation - Food - Transport Helps in promoting job employment which contributes to increase GDP 2. Job Creation: Creation of jobs generates income & tourism creates job opportunities in various departments such as : - Transportation - Travel agents/ tour guide - Hotels - Local food places

9. Importance of Tourism . 3. Foreign Exchange Earnings: Foreigners bring foreign currency into the country by spending money on visiting historical places, local goods 4 . Infrastructural Development: Roads, network-connection, easy accessibility & freedom to visit any destination improves the tourist experience and our Economy

10. Importance of Tourism . 5. Cultural Heritage Preservation: Unique identity Attracts more visitors 6 . Diversification of Economy: Growing tourism lowers the risk in time of difficulties for some industries.

11. Importance of Tourism . 7 . SMEs: Promotion of small & medium enterprises Benefits to local area shops 8 . Improved Image & Global Perception: Improved international image for the country Attract more visitors and foreign investments in other sectors

12. Major Reforms Needed RAHEEL MAMOON

13. Major Reforms Needed Infrastructure Development Improvement of Transportation Accommodation Facilities Remote Destinations 1. Road Networks Modernization of airports Railway infrastructure Hotels and Resorts Encourage private investment Options from budget to luxury ` Connectivity to less-explored dest Buses or guided tours Ensure safety and comfort `

14. Major Reforms Needed Regulatory Reforms Streamlining Visa Processes Regulatory Framework Encouraging Investment 2. Simplify and expedite Visa Online visa applications Visa-on-arrival for specific countries Transparent regulatory framework Streamline permits and approvals Ensure consistency` Provide incentives for private sector Foreign direct investment Establish partnerships with Intl Org`

15. Major Reforms Needed Marketing & Promotion Marketing Strategy Digital Platforms Collaboration with Intl Orgs 3. cohesive and long-term marketing plan Leverage digital marketing channels Highlight cultural & historical attractions Official tourism website Real-time updates and engagement Encourage user-generated content For promotional campaigns Participate in intl travel events Partnerships with airlines & travel agencies `

16. Major Reforms Needed Safety & Security Strengthening Tourist Police Force Robust Safety Measures Emergency Response Systems 4. Train & equip specialized tourist police Increase the presence in popular areas Communication channels for tourists safety measures at tourist sites. Conduct regular safety audits Collaborate with law enforcement agencies Medical emergencies and accidents Emergency contacts and procedures. Collaborate with medical facilities

17. Major Reforms Needed Skill Development & Training Training Programs Language and Cultural Sensitivity Tourist-Friendly Environment 5. Programs for hospitality professionals. Emphasize customer service, cultural sensitivity, and language skills Collaborate with educational institutions Provide language training Promote cultural sensitive Train tourist-facing staff Hospitality and friendliness envt Awareness campaigns for public Establish awards and recognition

18. Major Reforms Needed Technology Integration Digital Payment Systems: Tourist Information through Technology Online Booking Platforms & Virtual Tours 6 . Promote and facilitate digital payment Encourage businesses to adopt digital Ensure the security and reliability Develop & maintain digital platforms Utilize mobile apps for navigation & language translation Implement technology-driven sol Promote online booking platforms Provide virtual tours and immersive experiences Collaboration with tech companies

19. Tourism Spots in Pakistan AWAIS TASNEEM

20. Skardu and Shangrila Resort Need of infrastructure development, accommodation, facilities and waste management.

21. Hunza Valley Improvement in road connectivity, sustainable tourism practices, and cultural preservation.

22. Fairy Meadows & Nanga Parbat Base Camp Infrastructure development for remote areas safety measures and waste management.

23. Khunjerab Pass Infrastructure for high altitude areas, Safety Measures and Promotion of responsible tourism

24. Attabad Lake Preservation of natural beauty, waste management, and promotion of eco-friendly practices .

25. Deosai National Park Conservation initiatives, visitor education and sustainable tourism practices .

26. Badshahi Mosque Preservation of historical sites, implementation of safety measures, and enhanced tourist services.

27. Shalimar Gardens & Lahore Museum Preservation of historical gardens, museum upgrades, and enhanced visitor experiences .

28. Murree Traffic management, waste disposal systems, and sustainable tourism development.

29. Clifton Beach Environmental conservation, cleanliness, promotion of cultural heritage, and public space management.

30. Swat Valley Infrastructure development, promotion of eco-friendly accommodations, and safety measures.

31. Hanna Lake - Quetta Infrastructure development, environmental conservation around lakes, and safety measures

32. Success Stories & Conclusion FAIZAN NASIR

33. ITALY Renowned for its cultural heritage Stringent measures in place for the preservation of historical sites, monuments, and art. Preservation efforts ensure that tourists can experience the rich cultural history of Italy

34. JAPAN Diversified its tourism offerings beyond traditional attractions. Initiatives like promoting regional cuisine, cultural experiences, and lesser-known destinations contribute to a diverse and enriched tourism experience.

35. DUBAI Smart destination management Utilizing technologies such as data analytics, IoT devices, and smart city solutions The city’s infrastructure and services are optimized for efficiency and convenience

36. SINGAPORE Strong public private collaborations. The government works closely with private enterprises to develop and maintain world-class infrastructure, attractions, and events.

37. SWITZERLAND Known for its high-quality tourism offerings. Stringent quality standards for accommodations, restaurants, and tour operators, ensures visitors experience a consistently high level of service.

38. COSTA RICA Sustainable tourism involves active community engagement. The country emphasizes the involvement of local communities in decision-making processes, ensuring that tourism benefits are shared, and cultural authenticity is preserved

39. Pakistan holds immense potential in tourism , given its diverse landscapes, rich cultural heritage, and historical significance Reforms in infrastructure development, safety measures, cultural preservation, sustainable practices, technology integration and effective promotion Collaboration between the government, local communities, and the private sector is key to implementing these reforms successfully CONCLUSION

40. Thank you