Tourism industry of India

ankitaKhobragade2 2,213 views 25 slides Sep 29, 2020
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About This Presentation

development of Tourism industry in India


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INTRODUCTION Name : Ankita Raju Khobragade Class : M. A.- 2 Year Subject : Geography ( Sem - 4 ) Roll Number : 04 Session : 2019-2020 College Name : Vasantrao Naik Government Institude Of Arts And Social Sciences , Nagpur

TOURISM INDUSTRY OF INDIA:  

contents What Is Meant By Tourism? What Is Meant By Tourism Industry Significance Of Tourism Types Of Tourism Industries Importance Of Tourism Industry Tourism Benefits What’s So Special About The Tourism Industry In India? Need For Tourism Organizations India's Value Proposition/Advantages Number Of Foreign Tourist Arrivals (FTA’s) Ministry Of Tourism Administrative Structure Of India Tourism Role And Functions Of The Ministry Of Tourism Tourism Infrastructure Development Need Of The Initiative Way Forward Bibliography

WHAT IS MEANT BY TOURISM? Meaning: Jew- ‘ Torah’ – study or search Latin- ‘ Tornos ’ –round wheel like tool Sanskrit- ‘ Paryantan ’ – leaving ones residence to travel for seeking knowledge ‘ Deshatan ’- travelling for economic benefits ‘Tirthatan ’- travelling for religious purposes Definition: A temporary movement of people to destinations outside their normal place of work and residence. Any travel for holidaying, business or professional trips becomes a part of tourism if it is temporary, is undertaken voluntarily and does not aim at earning any livelihood.

WHAT IS MEANT BY TOURISM INDUSTRY? Industry: Group of companies producing goods and services for consumption . It means that there is a demand which the industries fulfill by providing goods for consumption . tourism Industry: Tourism is a set of actions or activities i.e. travelling to a place, staying there and further local travelling. On this basis, we can  define tourism industry  as the consumption or use of all services and products by travelers throughout their tourism oriented travel trip. This is the  demand side definition of tourism industry . The  supply side tourism industry definition  will be like: Tourism industry is a group of industries providing services and products for various needs of tourists and travelers on leisure, business and other related tourism characterized travel trips. What the tourists spend on consumption of these services and products becomes the revenues of tourism industry.

WORLD:SIGNIFICANCE OF TOURISM The Manila Declaration on World Tourism of 1980 with the participation of 107 delegations of states and 91 delegations of observers recognized its importance as “an activity essential to the life of nations because of its direct effects on the social, cultural, educational, and economic sectors of national societies, and on their international relations”.

TOURISM INDUSTRIES : TYPES   UNWTO  (The World Tourism Organization of the United Nations) defines 12 tourism Industries: Accommodation for visitors Food and beverage serving activities Railway passenger transport Road passenger transport Water passenger transport Air passenger transport Transport equipment rental Travel agencies and other reservation services activities Cultural activities Sports and recreational activities Retail trade of country-specific tourism characteristic goods Other country-specific tourism characteristic activities

5 importance and advantages of Tourism - Economic importance and socio-economic benefits of Tourism Tourism first creates demand as an activity and then fulfills that demand as a group of industries . 1. Tourists creates Demand A . Tourist attractions & travelling B . Local tourism and stay C . Ancillary activities 2. Tourism Industry spreads & meets Demand 3. Tourism brings Development 4. Tourists bring Global Standards 5. Tourism nature induces more Consumption

Tourism benefits: Tourism brings many benefits, including but not limited to the following few : Growth and boost in Economic activities Boost wide scale industry revenues Infrastructure development Country's improved brand image Source of foreign exchange earnings Source of employment generation Connectivity and growth to local, regional and even the remotest areas Global connectivity Improvement in infrastructure and living standards Cultural growth Betterment of society Introduction of new technologies

What’s so special about the Tourism Industry in India? Epitome of the world India is a wonderful land, rich history and has a vast geographical and cultural diversity (In 28 states, 9 union territories AND 780 different languages are spoken in India), from the snow-capped hill stations of Kashmir to the seashores of Kanyakumari, from the Great Rann of Kutch of Gujarat to the hills and valleys of Sikkim. Tourism in India is the primary revenue generating industry. Maharashtra , Tamilnadu, Delhi, Uttar Pradesh, Rajasthan, West Bengal, Bihar, Kerala, Karnataka, and Himachal Pradesh are the top visited states in India by Foreign Visitors . India offers geographical diversity, attractive beaches, 30 World Heritage Sites and 25 bio-geographic zones

NEED FOR TOURISM ORGANIZATIONS : If tourism is to be successful in a country a consolidated effort of Government and Private Organizations is necessary. Organizations can coordinate with the various sectors of tourism industry to ensure that they work together as a team and get maximum profit. The tourist will get value for money leading to customer delight because of easy accessibility, adequate facilities and safety at the destination. Since different sectors of the industry are interdependent on each other, organizations help them in conducting business. Many of the vendors/operators are small scale operators and need an association to defend and protect their rights. As the tourist market is fragmented, organizations help them in reaching potential customers.

TOURISM: INDIA'S VALUE PROPOSITION/ADVANTAGES Key drivers of growth of Indian economy The 3rd largest foreign exchange earners for the country. Ranks 7th among 184 countries in terms of travel & tourism’s total contribution to GDP (2017) Indian travel & tourism market is expected to grow at a CAGR of about 7% by the year 2021. As per global economic impact of travel & tourism (2018),- Contribution to GDP stood at US$ 239 Billion in 2017 and it expected to rise by 7.1 % P.A to US$ 456.5 billion by 2027 Travel and tourism sector has contributed 10.4% to global GDP, 4.6% in direct travel and tourism GDP, 9.9% of global employment highlighting high growth worldwide. Investments in travel & tourism sector in 2017 was accounted at USD 882.4 billion worldwide which is expected to rise by 4.3% pa over the next ten years to USD 1,408.3 billion by 2028 (5.1% of total). According to the global business travel association (GBTA), India is the 10th largest business travel market globally.

SOURCE: World Travel and Tourism Council’s Economic Impact 2018

MINISTRY OF TOURISM:

Domestic Field Offices Domestic Field Offices 6 International Offices 7 International Sub-regional Offices Andaman & Nicobar (Port Blair) Maharashtra (Mumbai) Sydney Toronto Arunachal Pradesh ( Naharlagun ) Manipur ( Imphal ) Frankfurt Paris Assam (Guwahati) Meghalaya ( Shillong ) Tokyo Milan Bihar (Patna) Odisha (Bhubaneswar) Dubai Amsterdam (Delhi) Rajasthan (Jaipur) London Los Angeles Goa (Panaji) Tamil Nadu (Chennai) New York Johannesburg Karnataka ( Banglore / Bengaluru) Telangana (Hyderabad) Singapore Kerala (Kochi) Uttar Pradesh (Agra) Madhya Pradesh (Indore) Uttar Pradesh (Varanasi) Maharashtra (Aurangabad) West Bengal (Kolkata) Administrative Structure of India Tourism

Role and Functions of the Ministry of Tourism: All policy matters Planning Co-ordination with other Ministries, Departments , States/Union Territory Administrations. Regulation Infrastructure & Product Development Research, Analysis, Monitoring and Evaluation International Co-operation and External Assistance Legislation and Parliamentary Work Overall Review of the Functioning of the Field Offices Vigilance Matters VIP References Budget Co-ordination and Related Matters Plan Co-ordination Overseas Marketing (OM) Work Welfare , Grievances and Protocol

Tourism Infrastructure Development 1 ) SWADESH DARSHAN: launched during 2014-15 This scheme is envisioned to synergies with other Government of India schemes like Swachh Bharat Abhiyan, Skill India, Make in India etc. with the idea of positioning the tourism sector as a major engine for job creation, driving force for economic growth, building synergy with various sectors to enable tourism to realize its potential. Under the scheme fifteen thematic circuits have been identified for development, namely : Since the inception of the scheme, an amount of Rs . 6035.70 crore has been sanctioned for 77 projects with a total release of Rs . 3676.14 crore (till 31.12.2019) covering all thematic circuits under the Swadesh Darshan Scheme . At present the duration of Swadesh Darshan Scheme is till the 14th Finance Commission Period i.e. March 2020 North-East India Circuit Buddhist Circuit Himalayan Circuit Coastal Circuit Krishna Circuit Desert Circuit Tribal Circuit Eco Circuit Wildlife Circuit Rural Circuit Spiritual Circuit Ramayana Circuit Heritage Circuit Tirthankar Circuit Sufi Circuit

2) PRASAD Scheme : Introduced in 2015 the  Pilgrimage Rejuvenation and Spiritual Augmentation Drive (PRASAD)  is a government scheme that focuses on identifying and developing the pilgrim sites across the country to enrich the religious tourism experience. It was launched by  Union Ministry of Tourism . It aims at  integrated development of pilgrimage destinations in planned, prioritized and sustainable manner  to provide complete religious tourism experience. total number of sites identified for development under the scheme at present are 51 in 28 states.

3) ICONIC TOURIST SITES : Announcements of 2018-19 Ministry of Tourism has identified following 17 sites in the country for development under Iconic Tourist Sites Development Project Taj Mahal (Uttar Pradesh) Fatehpur Sikri (Uttar Pradesh) Ellora (Maharashtra) Ajanta (Maharashtra) Humayun Tomb (Delhi) Qutab Minar (Delhi) Red Fort (Delhi) Colva Beach (Goa) Amer Fort (Rajasthan) Somnath (Gujarat) Dholavira (Gujarat) Khajuraho (Madhya Pradesh) Hampi (Karnataka) Mahabalipuram (Tamil Nadu) Kaziranga (Assam) . Kumarakom (Kerala) Mahabodhi Temple (Bihar)

NEED OF THE INITIATIVE As per the latest economic survey, the tourism sector witnessed a sharp slowdown in the year 2018. The growth rate of foreign tourist arrival ( fta ) declined from 14.2% in 2017-18 to 2.1% in 2018-19, year on year basis. The survey also showed that the foreign direct investment ( fdi ) in hotel and tourism declined from $1,132 million in 2017-18 to $1,076 million in 2018-19. Low momentum under ‘adopt a heritage’ scheme: many of the identified monuments were opened up for adoption in late 2017 under the ministry of tourism’s adopt a heritage scheme. It seems that the momentum of the scheme has slowed down as only 11 mous have been signed so far. The red fort was adopted by the dalmia group, while the qutub minar and the ajanta caves were adopted by yatraonline . Financial issue: the tourism ministry has been allocated rs 1,378 crore for 2019-20 for the development of tourism infrastructure. This is only marginally more than the allocations in 2017-18 ( rs 1,151 crore) and 2018-19 (RS 1,330 crore).

Way Forward: There is a need to  strengthen the coordination mechanism  of various Ministries and stakeholders to resolve issues in the promotion of tourism in the country. The  State governments also need to be sensitized  about tourism being a major driver of employment and poverty alleviation in the country . 24

BIBLIOGRAPHY: India-A Comprehensive Geography https :// www.indiaservices.in/tourism http:// oer.nios.ac.in/wiki/index.php/India_Tourism https://www.insightsonindia.com/2019/07/25/prasad-scheme / https://businessconnectindia.in/blogs/tourism-industry-india / https:// www.indiaservices.in/tourism https://www.slideshare.net/dimensions24/tourism-industry-in-india-54554217 25 25
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