Training Module - for inside sales teams

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1. WELCOME TO

2. TRAINING & SUPPORT PRODUCT OFFERINGS SALES PROCESS INTRODUCTORY MODULE CONTENTS Contents 1 3 4 2

3. 01 Who we are 07 Review 02 Founders 04 USPs 05 Various Teams 03 Success Story 06 OTO/OTM Module 1: Introduction

4. Vedantu Intro

5. Who are we? VEDANTU Online Live Tutoring Structured group studies World Class Vedantu certified teachers Effective doubt solving Personalised Teaching Proprietary WAVE Technology

6. Founders Venture by IITians Over 12 years of teaching experience Founded Lakshya Institute in 2006 and associated with it for over 8 years Vamsi Krishna Pulkit Jain Anand Prakash Co-Founder, CEO Co-Founder, Head Product Co-Founder, CHO CEO Speaks

7. Success Story Growth Story Students’ & Parents’ Views Aditya Muralidhar Success Story

8. Benefits over traditional form of tutoring Personalized education LIVE from the comfort of your home The student is encouraged to ask doubts/questions unlike in a crowded classroom Time and Energy saving, Secured solution Vedantu offers a solution to this modern malady Anywhere- Anytime Learning Vedantu breaks the shackles of time and place, liberating learning and teaching from the limits of time and location Replay of the every LIVE session Every Session between teacher-student on Vedantu can be replayed unlimited number of times for the purpose of revision and review Learning Management Tools Tests and Assignments are conducted regularly for all the topics that are taught Performance Reporting for Students and Parents The results of the students’ performance is reported to both the parents and the student. Regular counselling is provided on improvement areas

9. Award and recognition DNA Innovative Education Award 2016 KINSES Education Award 2016 Amongst Top 100 Startups HRSutra Online Edu Startup of the year 2015 Most Innovative Line Online Tutoring Award 2015 1 4 2 3 5

10. Fundings

11. How is Vedantu different from traditional teaching methods?

12. How is Vedantu different from other online players? Patent

13. Benefits over other online tutoring platforms Better than recorded lectures LIVE teaching is a very important component of personalized education as it brings in the human element of mentoring and coaching students. Others in the industry are primarily a way of imparting learning suing books which is an approach of DIY (Do It Yourself) without any feedback on improvement areas or human mentoring Audio-video connection LIVE audio video between Teacher & Student at very low internet bandwidths Best in Class Teachers Classes taken by Vedantu Certified Teachers which have produced All India Ranks in JEE Personalised Mentors Vedantu offers every child a personal mentor called an Academic Mentor who guides the child to success Founders are master Teachers All 3 Founders are IITians with 11 years of teaching experience and primarily focus on teaching students ahead of any other activity. Before Vedantu they founded Lakshya and the same DNA of delivering good ranks in competitive exams as JEE was carried forward into Vedantu We can be both Primary and Secondary sources of preparation Unlike our competitors, we can be used by students either as a primary source of preparation or be used as an added secondary source which will support their existing preparation methods

14. What are the various campaigns we promote Teams @ Vedantu

15. What are the various means of imparting online tutoring through Vedantu? OTO-OTM

16. Let us review Module 1 Learnings…

17. 01 Course Offerings 08 Review 02 Curriculum Boards 04 VI to VIII Course O fferings 06 XI to XII Course Offerings 03 Grade Segments 07 Website Walk-through 05 IX to X Course Offerings Module 2: Product Offerings

18. What are the various aspects of a student’s education that Vedantu caters to? Course Offerings

19. What are the various boards on which Vedantu focuses on? Curriculum Boards

20. What grade segments do we cater to? Grade Segments

21. PRODUCTS OTO OTM

22. SUBSCRIPTION PRODUCTS Features Pro Lite Pro Classic Pro Plus Access to Long term & short term Classes (Full Year, Fast Track, JEE/NEET/KVPY crash, exam prep, board prep revision, NTSE, Foundation - as applicable to the grade) Y Y Y UNLIMITED Access to ongoing, Upcoming & Past Micro courses of a chosen grade (Live Classes, recordings, Notes, Assignments, Chapter tests - CBSE Board only) Y Y Y Test Series Y Y Y Unlimited Doubts on Vedantu Learning app.(Between 10 am - 11 pm) Y Y Personal Teacher (Between 10 am - 11 pm) Y

23. SUBSCRIPTION PRODUCTS Vedantu Class for Std 6 to 8 Features Pro Lite Pro Classic Premium Small Class Batch Size 100 plus* 100 plus* 12-25 Only Subject Availability 4 subject 4 subject 2 & 4 subjects Highly Engaging Content Yes Yes Yes Test Series Yes Yes Yes Doubt App No Yes Yes 2 Way Video Communication No No Yes Personal Teacher No No No https://www.youtube.com/watch?v=KcvCOlp5a6o

24. SUBSCRIPTION PRODUCTS BOARD CLASS SUBJECTS VARIANTS CBSE 6 - 8 M, Sc, SST,ENG MICRO Course pro Lite/ Classic/ Premium small class 9&10 M,P,C,B,SST, ENG pro Lite/ Classic/ Pro plus 11&12 PCMB Board pro Lite/ Classic/ Pro plus 11&12 Commerce Eco, Mat, BS, Acco. pro Lite/ Classic/ Pro plus 11&12 JEE(PCM) NEET(PCB) pro Lite/ Classic/ Pro plus 13 JEE(PCM) NEET(PCB) pro Lite/ Classic/ Pro plus ICSE 6 - 8 M, Science Premium small class 9&10 PCMB pro Lite/ Classic/ Pro plus Maha StateBoard 9&10 PCMB pro Lite/ Classic/ Pro plus

25. Let us review Module 2 Learnings…

26. 01 Sales Process Flow 07 Review 02 Warm 04 PTP 05 Sales Closure 03 WFC Module 3: Sales Process 06 Refund Policy

27. Sales Process Flow For a sale to be successfully converted, each step requires a sales agent to demonstrate high skill levels R efer - https://docs.google.com/spreadsheets/d/1A9VW0tzZMOnBQS6jGEodSp6gqEeCpqGUvr9b-isyIeA/edit#gid=0 Need Identification Target Audience Type Of Engagement Tenure Of Engagement Problem Statement Need Establishment Co-relate to Problem Statement Benefits About vedantu Paying Potential Customer Prospecting Buying of Parent / Student Affirmation

28. Refund Policy Refund Policy

29. Let us review Module 3 Learnings…

30. Happy Selling!!!