WHAT IS MEDIA
MEDIA IS THE MAIN MEANS OF MASS
COMMUNICATION REGARDED
COLLECTIVELY. IT IS USED TO TRANSFER
INFORMATION TO AN AUDIENCE FOR
MASS INFORMING.
MEDIA TYPES
1.PRINTMEDIA
2.OUTDOORMEDIA
3.BROADCASTMEDIA
PRINT MEDIA
•this media type involves the
usage of physical medium such
paper, cloth etc.
•printed and distributed
•involves reporting/writing and
editing
OUTDOOR MEDIA
•FOCUSES ON OUTDOOR
ADVERTISEMENT, PUBLIC
INFORMATION AND ADVISORY
•REACHES PUBLIC THAT ARE OUTSIDE
THEIR HOMES AND OFFICES
EXAMPLES:
•BILLBOARDS
•BULLETIN BOARDS
•WALL PAINTINGS
•STREET LAMP POSTINGS
•ADVERTISEMENT ON BUS STOPS, INTERIOR AND
EXTERIOR OF PUBLIC TRANSPORTATION
BROADCAST MEDIA
•TRANSMITS INFORMATION TO A WIDER
AND/OR FARTHER AUDIENCE AS
POSSIBLE
•IMMEDIATE TRANSMISSION OF
INFORMATION THROUGH SIGNALS
EXAMPLES:
•TELEVISION
•RADIO
•TELEPHONE
•SPEAKER
•NEWEST TYPE OF MEDIA
•INTERNET IS THE MAIN GATEWAY IN ACCESSING
INFORMATION
•PROVIDES CONNECTION WITH PEOPLE ACROSS
THE GLOBE MAKING IT EASY TO TRANSMIT
INFORMATION
NEW MEDIA
EXAMPLES:
•BLOGS
•ONLINE ARTICLES
•ONLINE VIDEOS
•SOCIAL MEDIA
FORMS OF ELECTRONIC COMMUNICATION
(SUCH AS WEBSITES) THROUGH WHICH
PEOPLE CREATE ONLINE COMMUNITIES TO
SHARE INFORMATION, IDEAS, PERSONAL
MESSAGES, ETC.
SOCIAL MEDIA
MEDIA CONVERGENCE
IT INVOLVES MERGING OF THE
DIFFERENT TYPES OF MEDIA: PRINT,
OUTDOOR, BROADCAST, AND NEW MEDIA
EXAMPLES OF PRINT MEDIA AND NEW MEDIA CONVERGENCE
BLOGS
ONLINE BOOKS
ONLINE MAGAZINES
NEW PORTALS
EXAMPLES OF BROADCAST MEDIA AND NEW MEDIA
CONVERGENCE:
ONLINE VIDEOS
ONLINE STREAMING
VIDEO CONFERENCING AND
ONLINE MESSAGING