Types of Media - Lesson 4 - Media and Information Literacy

Types of Media - Lesson 4 - Media and Information Literacy

1. Types of Media Lesson 4

2. Objectives identify the different types of media; classify contents of media type; and editorialize how issue/news is presented through different types of media.

3. Activity 1: Concept Mapping https://www.youtube.com/watch?v=FWP_N_FoW-I Create a concept map/reflection about the representation of race, gender, and class in media.

4. Types of Media

5. Print Media Print media is a paper publication. It can be in the form of books, newspapers, journals, magazines, newsletters.

6. Broadcast Media Broadcast media describes the traditional forms of media that include television and radio. It is the distribution of audio and video content to a dispersed audience via radio, television.

7. Forms of Broadcast Media: Radio Broadcasting Radio broadcasting is a one-way sound broadcasting service, transmitted over a radio wave. Television Broadcasting Television broadcasting is a medium use to transmitting moving images in monochrome or color.

8. Online Media Online media is a medium which use internet to send information.

9. The Influence of Media Media is known for delivering information. A platform of introducing products, services, and opinion. Can be used to sell political ideologies.

10. Activity 2: Part 1: Compare and Contrast Direction: Using a three-way Venn Diagram, compare and contrast the three types of media.

11. Activity 2: Part 2: Short Answer Direction: Briefly explain the following. How can media influence what people think? What do you think is the most effective type of media in influencing the masses? Because of upcoming elections, many politicians are using the media to spread their political ideologies. As a media literate individual, what can you do to ensure that you will not get swayed easily?

12. Media Content

13. Content Content is the idea that is delivered to the audiences, in a form of images still and moving, audio, documents and files. This Photo by Unknown Author is licensed under CC BY-NC

14. Contents of: Print media - News and information were the highlights of print media in its early years. Over the years though it has progressed by adding advertisements, and written entertainment. Radio broadcasting - has been regarded more when it comes to music and radio drama which stirs listeners’ imagination.

15. Contents of: Television Broadcasting - has the attribute and advantage of moving image plus the audio, which is more entertaining. It also can foster emotion and empathy. Online Media - having almost all the content of print and broadcasting, has changed its game by introducing the power of communication and interaction, encouraging the audience to participate, and that gives the audience satisfaction.

16. Delivery Mode of Content in Different Types of Media

17. Live streaming allows a creator to share creation and idea in real time. It can be in Broadcast media, but commonly used in online media using Facebook, YouTube and Instagram as its platform. This Photo by Unknown Author is licensed under CC BY-SA-NC

18. Webinars create a room for seminars, trainings, lectures, and discussion using online media. It can also be use in presenting new products showcasing latest creation.

19. Podcast known as “new radio” merged from the word iPod and broadcast. It is an audio programme done in series and delivered in digital audio. Listeners can access through online media and download it for offline listening.

20. Infographics a visual presentation of information and data. It comes in imagery, charts and minimal texts which allows the reader to have a quick overview of the concept or idea. Infographics use print media and online media.

21. E-books are electronic version of printed books. Stories can be read on computer or handheld device. One of the advantages of E-book is its “interactivity” and “personalization”.

22. Activity 3: Directions: List three media personalities. Explain their influence and identify their contributions in shaping the society. 1. 2. 3.

23. Performance Task: Infographic Directions: Create an Infographic about the benefits of the three types of media to society. Your infographic should include relevant illustrations and information about the topic. Print your work in short bond paper. Submission is on Wednesday, September 4, 2024.

24. Rubric

25. Performance Task Directions: Read and reflect on the topic “Industrial Revolution 4 and Education 4.0”. Present your reflection using your preferred type of media (print, broadcast, online). Print media shall be in editorial content. Broadcast media may choose either TV or Radio and will be in commentary format. Online media may choose livestreaming, or webinar.

26. Rubric

27. Short Quiz Direction: Choose the letter of the correct answer. What do you call this traditional media which uses frequency to send information? broadcast B. digital C. online D. print

28. Short Quiz Direction: Choose the letter of the correct answer. 2. Which of the following best describes the advantage of e-book? E-book can be easily shared for free. E-book has backlight so you do not need a study lamp. E-book is interactive and can be personalized. E-book is saved on mobile phone only.

29. Short Quiz Direction: Choose the letter of the correct answer. 3. What do you call the idea that is delivered to the audience, in a form of images still and moving, audio, documents and files? A. content B. information C. message D. news

30. Short Quiz Direction: Choose the letter of the correct answer. 4. It allows a creator to share creation and idea in real time ___ A. Blog B. infographics C. livestreaming D. podcasting

31. Short Quiz Direction: Choose the letter of the correct answer. 5. Why do news stations include visual images in their news stories? It is easier to watch and read. It makes the story believable. It is more fun. It is cheaper.

32. Short Quiz Direction: Choose the letter of the correct answer. 6. It is a medium used to transmitting moving images in monochrome or color ____. A. cellphone B. laptop C. radio D. television

33. Short Quiz Direction: Choose the letter of the correct answer. 7. What medium is more accessible in far flung areas? A. cellphone B. laptop C. radio D. television

34. Short Quiz Direction: Choose the letter of the correct answer. 8. DZMM, DZRH, DWNE are examples of _______. A. broadcast media B. film media C. new media D. print media

35. Short Quiz Direction: Choose the letter of the correct answer. 9. Which of the following is an advantage of print media? A. Printed document is more valid and difficult to alter. B. Printed document can be recycled. C. Printed document can be put in your bag. D. Printed media can be a scratch paper.

36. Short Quiz Direction: Choose the letter of the correct answer. 10. All forms of media will create opinion to the _____ A. audience B. politicians C. influencers D. sponsors

37. Short Quiz Direction: Choose the letter of the correct answer. 11. How do media sell political ideologies? A. political advertisement B. political singing C. political dancing D. political rally

38. Short Quiz Direction: Choose the letter of the correct answer. 12. Which media uses the internet as a medium in spreading content? A. Broadcast media B. Online media C. Print media D. All of the above

39. Short Quiz Direction: Choose the letter of the correct answer. 13. How does social media change our lives in a good way? A. Facebook changed the definition of friend. B. Facebook created online jobs and opportunities. C. Facebook created negative effects on culture as well as society. D. Facebook made us care less of our privacy.

40. Short Quiz Direction: Choose the letter of the correct answer. 14. Time spent online seems to displace which other medium? A. newspaper B. radio C. television D. all of the above

41. Short Quiz Direction: Choose the letter of the correct answer. 15. Which of the following is not a purpose in advertising? A. to denounce consumerism B. to persuade C. to make a point D. to inform

42. Essay (5pts) Direction: Read the excerpt and write your reflection/reaction to it. Social media has corresponding positive and negative effects on Filipino culture and behavior. On the positive side, it makes communication with friends and relatives easier. It also made initiating events and activities hassle-free. The negative effects, on the other hand, are as follows: (1) It has made it easier to spread bad and potentially damaging information; (2) It has become a new medium for violence and crime like scams and identity.