University Marketing Campaign by Slidesgo.pptx

Marketing of University program and its importance in the field of education

1. Digital Initiatives in Higher Education Prof. Raghavendra R Principal Dr.NSAM FGC Bengaluru

2. To improve the learning outcomes and improve the access and quality of learning, Technology offers solutions, in the form of digital education. National Mission on Education through ICT (NMEICT) is a major initiative of Ministry of Human Resource Development (MHRD) to infuse digital education solutions to improve the access to quality contents and also to improve the learning outcomes. Even though various initiatives have been taken up under NMEICT programme , the major currently ongoing initiatives like SWAYAM, SWAYAM Prabha, National Digital Library (NDL), e-Yantra, FOSSE, Spoken Tutorials, and Virtual Labs are being implemented by various higher educational institutions Introduction .

3. Centrally Sponsored Scheme (2009) Any time any where mode Enhancing the Gross Enrolment Ratio (GER) To raise 5 percent GRE for every 5 years The three cardinal principles of education policy Access ( ಲಭ್ಯತೆ ) Equity ( ಸಮಾನತೆ ) Quality ( ಗುಣಮಟ್ಟ )

4. Audio and Video E Content

5. Top Digital Initiative in Higher Education Study Webs of Active Learning for Young Aspiring Minds Shikshit Bharat Unnat Bharat

6. National Coordinators NITTTR

7. ABOUT THE PRODUCT Mercury is the closest planet to the Sun and the smallest one in the Solar System—it’s only a bit larger than the Moon

8. WRITE HERE YOUR VALUES The core values define the company The core values define the company The core values define the company The core values define the company The core values define the company The core values define the company The core values define the company CORE VALUES

9. MARKET SHARE To modify this graph, click on it, follow the link, change the data and paste the new graph here 2010 2020 2030

10. CORE CUSTOMER AUDIENCES 75% Women 25% Men 25-34 35-44 45-55

11. You can list here your competitor’s strengths You can list here your competitor’s strengths You can list here your competitor’s strengths You can list here your competitor’s strengths You can list here your competitor’s weaknesses You can list here your competitor’s weaknesses You can list here your competitor’s weaknesses You can list here your competitor’s weaknesses COMPETITOR ANALYSIS STRENGTHS WEAKNESSES

12. MARKET SEGMENTATION To modify this graph, click on it, follow the link, change the data and paste the new graph here Despite being red, Mars is a cold place Mercury is the smallest of them all Saturn is the ringed one. It’s a gas giant Venus has a beautiful name, but it’s hot

13. STRATEGY STEP 1 Venus has a beautiful name STEP 2 Mars is a cold place STEP 3 Earth is where we live on

14. PRODUCT DESCRIPTION 55% Venus has a beautiful name and is the second planet from the Sun 45% Jupiter is a gas giant and the biggest planet in the Solar System

15. PRICING BASIC Mars is a cold place GET IT MEDIUM Venus has a beautiful name GET IT PRO Saturn is the ringed planet GET IT

16. DISTRIBUTION CHANNELS MANUFACTURER WHOLESALER RETAILERS RETAILERS CONSUMER CONSUMER CONSUMER

17. PROMOTION MULTIMEDIA Mercury is the closest planet to the Sun and also the smallest one PRESS Venus has a beautiful name and is the second planet from the Sun MOBILE APP Neptune is the farthest planet from the Sun and the fourth-largest one

18. A PICTURE IS WORTH A THOUSAND WORDS

19. $12,000 Is the total budget for the campaign

20. ADVERTISING CAMPAIGN 1 MULTIMEDIA GOALS List your goals List your goals List your goals DESCRIPTION Venus has a beautiful name and is the second planet from the Sun $7,500

21. ADVERTISING CAMPAIGN 2 PRINT FLYERS POSTERS Venus has a beautiful name and is the second planet from the Sun $3,000 $1,500

22. PR OUTREACH MEDIA CHANNELS KEY MESSAGES GOALS Mercury is the closest planet to the Sun Venus has a beautiful name, but it’s hot TV SM JUPITER IS THE BIGGEST PLANET MARS IS ACTUALLY A COLD PLACE

23. BUDGET ALLOCATION JUPITER MERCURY VENUS SOCIAL MEDIA $788 $234 $876 PRESS $122 $234 $456 RADIO $567 $338 $488 TV $1,700 $988 $877

24. PREDICTED REACH

25. TIMELINE PHASE 1 Mercury is the smallest planet PHASE 3 Mars is actually a cold place PHASE 2 Venus is hotter than Mercury PHASE 4 Saturn is the ringed planet 01 02 03 04

26. INSERT YOUR MULTIMEDIA CONTENT You can replace the image on the screen with your own work. Just delete this one, add yours and center it properly

27. OUR TEAM HELENA JAMES You can replace the image on the screen with your own one JOHN DOE You can replace the image on the screen with your own one

28. CHARACTERISTICS JUPITER It’s a gas giant and the biggest planet SATURN Saturn is the ringed one and a gas giant NEPTUNE Neptune is the farthest planet from the Sun MERCURY Mercury is the closest planet to the Sun VENUS Venus has a beautiful name, but it’s hot MARS Despite being red, Mars is a cold place

29. THANKS! Do you have any questions? [email protected] [phone] yourcompany.com PLEASE KEEP THIS SLIDE FOR ATTRIBUTION.

30. ALTERNATIVE ICONS

31. ALTERNATIVE RESOURCES

32. Did you like the resources on this template? Get them for free at our other websites VECTORS: Flat university background Flat university background Flat university concept background Flat university concept background Flat university concept Flat university background Colorful university logo collection with flat design PHOTOS: Portrait of school girl with book in city Charming girl with notebook posing at camera Portrait of schoolboy in front of school building Teenager studying near friends ICONS: Education Elements Icon Pack RESOURCES

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37. JANUARY FEBRUARY MARCH APRIL MAY JUNE PHASE 1 PHASE 2 Task 1 Task 2 Task 1 Task 2 JANUARY FEBRUARY MARCH APRIL PHASE 1 Task 1 Task 2

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39. Educational I cons Medical Icons

40. Business I cons Teamwork Icons

41. Help & Support I cons Avatar Icons

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