UpGrad - our vision for online higher education

For individuals looking to advance in their professional journey,� UpGrad will empower them to reach their full professional potential,� through our rigourous and engaging online learning courses developed with the best-in-class faculty and industry and always-on, personalised support.

This slideshare throws a little more light on who we are and our vision for online higher education in India

1. Introduction to the Company

2. Agenda Overview UpGrad Key Trends & Hypothesis Our Vision

3. UpGrad – Overview Vision Target Segment Approach Initial Program Offering Team Redefine the digital learning experience to provide access to quality education at scale W orking professionals looking to up-skill to further progress in their careers O ne year programs Initial focus areas: Digital Businesses , Data A nalytics & E ntrepreneurship C ollaborate with leading: Corporates to identify required competencies and develop industry ready programs Universities and individual faculty to develop a robust curriculum, content & pedagogy Under the leadership of Ronnie Screwvala & Mayank Kumar, UpGrad has assembled a team with extensive experience in education , media and technology products

4. In 2022, India will have the largest 18-24 age population in the world ; 1.5x China In 2022, India will have the largest 18-24 age population in the world ; 1.5x China Our Team – In order to achieve our vision, we have gathered an experienced and passionate team along with a committed capital of US$16m Ronnie Screwvala Co-Founder +25 years global experience in digital media, content & entrepreneurship Prior to UpGrad , Founder of UTV group, one of India’s largest media conglomerate – divested to Walt Disney in 2012 Founder of Swades Foundation & Unilazer Ventures Ravi Chugh Co-Founder, Product 5 years of technology and education experience at Housing.com, Parthenon and his own startup B. Tech from IIT Delhi Marius Westhoff Business Development & Alliances 5 years digital media and business development experience at Bertelsmann BA International Management University Essen, Germany Mayank Kumar Co-Founder & MD +10 years of experience in consulting & investment with a focus on education sector Prior to UpGrad , VP Education Strategy at Bertelsmann India & Senior Principal at The Parthenon Group & Tata Group MBA ISB Hyderabad and B. Tech from IIT Delhi Committed Capital Committed Team Prabhav Phalgun Co-Founder, Services 5 years of education experience at Parthenon and Opera Solutions B. Tech from IIT Delhi Ashima Chhalill Academics and Content +10 years of entrepreneurial experience in education in content design, teaching Authored several books & articles MBA IIM Ahmedabad, B.Com from DU

5. Our Team – UpGrad team has extensive branding and industry experience to reshape the online education sector and create new industry standards As Founder of India’s largest media conglomerate UTV, our Co-Founder Ronnie has built and promoted global brands for almost three decades = On the Ground Education Work Executed by the Team

6. Agenda Overview UpGrad Key Trends & Hypothesis Our Vision

7. Observation 1 – To achieve the GDP growth targets, India needs to nearly double its tertiary enrolment; brick and mortar institutions will not be a capital efficient solution Sources: IMF, UNESCO Strong correlation between GDP per capita and enrolment rates Brick and mortar institutions may not be a capital efficient solution

8. Observation 2 – Digital economies have reached their inflection point in India, disrupting traditional industries and business models over the last 5 years Internet and mobile connections reaching scale Consumer habits changing Digital economies disrupting traditional industries Consumers spend over 3 hours a day on smartphones 5 0m consumers in India shop online India is the 2nd largest market for Coursera – the largest MOOCs operator 900m mobile phone connections 300m Internet users Mobile the main growth contributor 70% of internet users are mobile-online

9. Observation 3 – The world’s most reputed universities are entering the online degree space to cater to the growing demand of online education and to stay at the forefront of innovation in education Selected international faculties offering online degrees

10. Hypothesis – O nline education will play a crucial role in meeting the demand for quality industry relevant, accessible & affordable education in India Quality Relevance Affordability Accessibility High quality faculties, content, curriculum & pedagogy Engaging, personalized & adaptive experience Relevant competency driven education based on industry needs Hands on learning via exposure to real life case studies and projects Anytime, Anywhere access across devices (Laptop, Ipad, Moblie) Lower cost of education compare to traditional brick & mortar institutes Sustainable Education System

11. Agenda Overview UpGrad Key Trends & Hypothesis Our Vision

12. Teaching Assistance (TA) support  Dedicated non-academic support Facilitating offline student meet-ups Aggressive, targeted digital & offline marketing Industry outreach for B2B sale Consultative sales process Live lectures Access to content across devices Peer to peer engagement & collaboration Adaptive & personalized learning Develop industry relevant programs  Provide hands on learning via experiential projects/case studies Enhance placement opportunities Senior faculty from top tier institutes to develop online curriculum/pedagogy R elevant SMEs from the industry to develop and deliver the course Our Approach – UpGrad is taking a full stack approach to create a digital first learning experience for its students Engaging Content Student Support Services Targeted Marketing Technology Platform Industry Partnerships World Class Faculty Digital-First Learning Experience Short videos interspersed with assessments, opinion polls etc. Video production by professionals from the media/entertainment industry (executive producers, editors etc.)

13. Content Development – UpGrad has an in-house production capability to facilitate recording of raw content; we also have a content strategy team of research assistants, script writers, instructional & graphic designers to convert the raw content into an engaging digital learning experience

14. Technology – UpGrad will build a t echnology platform that fosters active learning and peer to peer collaboration to power the digital first learning experience Interactive Asynchronous Content Peer-to-peer collaboration & learning Interactive Live Classroom Experience Active 2-way learning for all asynchronous content Seamlessly integrate navigation points, regular and formative assessment within content Asynschronous cold calls, opinion polls, and class discussions Collaborative assignments and group projects within platform Peer help dashboards to post and search questions, and accept answers Measuring class participation, gamification and rewards for social gratification Collaborative breakout rooms Quizzes and polls Whiteboard and document collaboration Hand raise and class participation *Note: The pictures on the slide are only representative and not actual

15. Academic Support Non- Academic Support Offline Student Meetups UpGrad will have a dedicated team of teaching assistants (TAs) to ensure quick, accurate and efficient student doubt resolution UpGrad will have a dedicated team of student relationship managers/mentors to guide, motivate and engage students UpGrad will organize regular offline meet-ups to facilitate: Student interaction & networking Peer to peer collaboration on doubt solving, case studies, group assignments etc. Support Services- UpGrad will have dedicated teams to provide academic & non-academic student support to increase student motivation and engagement; regular offline student meet-ups will also be organized to facilitate student interaction and networking *Note: The pictures on the slide are only representative and not actual

16. Corporate Partners Industry knowledge Latest skill trends Mentors Our Approach – UpGrad will collaborate with academia and corporates to create state-of-the-art online programs focusing on new age skill sets for working professionals Academic partners Academic rigor Academic content inputs Scientific knowledge Highly flexible & engaging (anywhere, anytime) Highly industry r elevant & up-to-date Academic rigor and content Platform UpGrad Content Technology Services