Welcome Slides

APNBA September 2008 Small Business Marketing Workshop Welcom Slides

1. APNBA Small Business Marketing Workshop -- September, 2008 1

2. Today’s Agenda Today’s Agenda
8:00-8:15
Welcome and Opening Remarks – Jon Turino, APNBA
8:15-10:00
Elements of Successful Marketin
g
– Jackie Babick
y
, Small Business
g
y
Development Center
Focusing on: Price, Product, Placement, Promotion, Knowing Your
Target Market and developing your unique value proposition: Why
should I choose you?
10:00-10:15
Coffee Break
10:15-11:00
Retail Marketing Opportunities – Lisa Frisch, Portland Business Alliance,
Chris Finks, Downtown Marketing Initiative, Leslie Palmer of Thirst Wine
Bar and Dave Sobolik from Fit Right Northwest
11:00-12:00
Survival Skills in a Slow Economy, moderated by Claudia Plaza, Portland Development Commission. Panelists include Holly Heidelbrech, Compleat
Bed & Breakfast, Lisa Bonneau, Butterscotch, Kelly Coller, Office, Albina
and Mike Roach, Paloma Clothing
APNBA Small Business Marketing Workshop -- September, 2008

3. Visit with the Streetcar Systems Plan Visit with the Streetcar Systems Plan
It i It i I
n
t
erv
iewers
I
n
t
erv
iewers
HelptheCityprioritizepotentialfuturestreetcarcorridors. Help

the

City

prioritize

potential

future

streetcar

corridors.

3 APNBA Small Business Marketing Workshop -- September, 2008

4. EvaluationForms,Please! EvaluationForms,Please! Evaluation

Forms,

Please! Evaluation

Forms,

Please!
••
Yourinputiscriticaltofutureprograms Yourinputiscriticaltofutureprograms Your

input

is

critical

to

future

programs Your

input

is

critical

to

future

programs
– –Things from this Workshop that you want to Things from this Workshop that you want to
hearmore hearmore
– –
orless! orless!
– –
about about
hear

more

hear

more

or

less!

or

less!

about about
– –Topics for future programs Topics for future programs
• •
Workshops Workshops Workshops Workshops
• • 2009 Conference 2009 Conference
• •
THANKYOU!forparticipatingtoday! THANKYOU!forparticipatingtoday! THANK

YOU!

for

participating

today! THANK

YOU!

for

participating

today!
4 APNBA Small Business Marketing Workshop -- September, 2008